April Gargiulo | Founder & CEO of Vintner's Daughter - a podcast by Gemma Watts

from 2022-09-27T19:00:37

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In episode ninety seven of the Glow Journal podcast, host Gemma Watts talks to the founder CEO of Vintner’s Daughter, April Gargiulo.

The idea for Vintner’s Daughter came to April when she was working on her family’s vineyard. She was pregnant and, as many do, was studying the ingredients lists of each product in her existing skincare routine. April wanted a product born from a similar ethos to that of winemaking- one centred around quality and craftsmanship, and how those factors drive performance.

Where most skincare products can be manufactured and bottled within about three hours, April was told her formula would take three weeks. What could well have been a deterrent had the opposite effect on April, as coming from a wine background she was used to working with products that take three years to create, and so Vintner’s Daughter was born in late 2013.

The brand launched with one singular product, and while the strategy was one embedded with risk, that product garnered a legitimately cult following. April’s mission has always been to create fewer products that did more, channelling all her resources into perfecting just one product at a time, and so four years after that initial launch, a second followed.

January 2023 will see the next iteration of Vintner’s Daughter’s “fewer, but better” ethos, with a third product due for release as the brand enters its tenth year.

In this conversation, April shares her advice for founders feeling the pressure to manufacture more, cheaper and faster, a few hints as to what we can expect from the brand’s next launch, and how she’s working to change the beauty industry to one driven by joy, confidence and gratitude.