Erika Geraerts | Founder of Fluff - a podcast by Gemma Watts

In episode eleven of the Glow Journal podcast, host Gemma Watts sits down with Erika Geraerts, founder of Fluff and one of the original co founders of Frank Body. 

A few years ago, Erika made the decision to walk away from the 20 million dollar business that she had helped to build. The reason? A wish for a cosmetics company that challenged every parameter previously set in place by the beauty industry. From there, Fluff was born. 

Fluff, which Erika describes as a “casual cosmetics company,” in both product and approach, has become something of a movement. Fluff hold events, publish think pieces and pushes the industry to become more transparent. Fluff is more than products, hence the name- Erika wants her young audience to understand that, while makeup is fun, it really is just that- Fluff. 

This is a fun episode for a number of reasons- firstly, we have a new mic setup so you can pass that on to your friends who were initially put off by the sound quality (sorry), and secondly because Eri is a friend of mine, so this may be the most honest episode of the Glow Journal podcast we’ve produced thus far. 

In this conversation, Erika explains exactly why she chose to leave Frank, her disengagement with influencer marketing and why businesses, not just beauty brands, need to be held accountable for their messaging. 

You can read this interview now at: glowjournal.com/interview-fluff-erika-geraerts

Follow Fluff on Instagram at @itsall.fluff

Discover more about Fluff at itsallfluff.com

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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