Freda & David Rossidis | Co Founders of Mr. Smith - a podcast by Gemma Watts

from 2023-08-08T19:00:25

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In episode 114 of the Glow Journal podcast, host Gemma Watts talks to the co founder and creative director, respectively, of Mr. Smith Hair, David and Freda Rossidis.

Freda Rossidis is an industry legend. Freda tells me that being a migrant to Australia, very few of her earliest memories are centred around beauty. She had no idea what she wanted to be when she grew up, she fell into hairdressing, and grew to love it over time. As that passion grew, so too did Freda’s resume, as she directed the hair styling for shows at Australian and New York fashion weeks and worked internationally on shows for Prada, Chanel, Dior and Hermes.

Her son, David, subsequently grew up in the salon environment, and found himself working in marketing and product development for a haircare brand following his studies. From there, David developed a balancing shampoo and accompanying conditioner with no real plans to turn those two products into a fully fledged brand.

Both David and Freda tell me that, if I’d asked them 8 years ago if they saw themselves working together, it would have been a hard no. However, 2 months after David’s first two products went to market, they were featured in Esquire New York… and then in GQ, Vogue, Harper’s Bazaar, and Wallpaper Magazine. International press led to a truly unexpected surge in consumer demand, so Freda left her business and started working with David full time.

That was in 2015. Today, Mr. Smith haircare is available in 12 countries, and what began as 2 products is now a brand with over 40 SKUs.

In this conversation, Freda and David share whether or not it’s possible to grow a business at the rate of Mr. Smith and maintain a balanced life, the advice anyone wanting to make it in the world of startups needs to hear, and some surprising stats around hairspray sales in Texas.