Inge Theron | Founder of FaceGym - a podcast by Gemma Watts

from 2023-03-14T18:00:27

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In episode 104 of the Glow Journal podcast, host Gemma Watts talks to the founder of FaceGym, Inge Theron.

From early ambitions to become a CNN correspondent to a job as radio DJ, founding a branding agency to launching a board game, it was a job in the wellness space that really made Inge Theron feel as though she was home.

Inge spent 11 years as the Financial Times' Wellbeing, Beauty & Spa writer, a job that quite literally saw her trialling the best and, in some cases the worst, beauty and wellness treatments and trends in the world, before an idea struck her in 2013. She hadn’t just trialled, she’d studied, the wellness industry for over a decade- what if she took the very best bits and created something she knew would work?

The idea for FaceGym came to Inge in December 2013- a gym, rather than a spa, offering facial workouts instead of invasive treatments. The first FaceGym location opened in May the following year, with each workout following a “warm up, sculpting, cardio and cool down” formula. In just 8 years, that 1 location has expanded beyond 15. In 2021, FaceGym launched their own line of topical skincare products, and in January of this year, Inge opened FaceGym’s first Southern Hemisphere location at Mecca George Street.

In this conversation, Inge shares how she convinced a heritage retailer to take on her brand, how she learnt the importance of understanding the operations of your brand and not just the creative, and why she takes stock of where she’s at, both personally and professionally, every single year.