Kate Morris | Founder and CEO of Adore Beauty - a podcast by Gemma Watts

In episode nine of the Glow Journal podcast, host Gemma Watts sits down with Kate Morris, the founder of Adore Beauty.

Regardless of whether or not you have a vested interested in beauty, there is something you can learn from listening to Kate. It was in 1999 that she launched Adore Beauty, an online beauty store, in a time when the internet itself still felt new, let alone e-commerce. Kate had to really work to convince brands that online shopping was the next big thing and used that as an opportunity to craft something she now believes is one of her most defining characteristics- turning the word “no” into a resounding “yes.” 

Today, with the business worth over 30 million dollars, Kate is one of only 10 women on the AFR Young Rich List. She was the first ever female recipient of the Online Retailer’s Industry Recognition Award for her service to gender diversity and has won both a Telstra Young Businesswoman of the Year title and an Australian Businesswomen’s Network Hall of Fame award. 

In this conversation, Kate discusses what she calls the “democratisation of beauty”, her work for the gender equality movement and the increased demand for authenticity, honesty and transparency in the beauty industry. 

You can read this interview now at: glowjournal.com/interview-kate-morris-adore-beauty

Follow Adore Beauty on Instagram at @adorebeautyofficial

Follow Kate Morris on Instagram at @kateadorebeauty

Discover Adore Beauty at adorebeauty.com.au

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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