Noella Gabriel & Oriele Frank | Co-Founders of ELEMIS - a podcast by Gemma Watts

from 2023-09-05T19:00:25

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In episode 116 of the Glow Journal podcast, host Gemma Watts talks to the co founders of Elemis, Noella Gabriel and Oriele Frank.

This is probably the best example of serendipity that we’ve had on the show in the way that Noella, Oriele and their third co-founder Sean Harrington were brought together, each with a complementary skill set, the combination of which was precisely what the brand needed, but also with no real understanding of what they were saying yes to. By no means did the imagine that 34 years later, the brand they co-founded would be stocked in 100 countries.

Elemis was founded in 1989, in London, but all of the products and really the ethos overall feel so modern and so current. That combination of science backed formulas and botanical ingredients feels very much like something that would be launched in 2023.

In this conversation, Oriele and Noella share just how deeply they’re looking at sustainability and traceability, how they’ve maintained a relevant brand identity 34 years into business, and what they did when the brand’s first ever clinical trial results came back to show the product did absolutely nothing.