Episode 114–Marketing with Rabid Fanboy - a podcast by Interviews and RPG Publishing advice by Paco García Jaén

I keep saying (and probably will for a long while) that Role Playing
publishing companies (and gaming companies in general) are pretty bad at
marketing.

Sorry, but it’s true.

There are no long-term campaigns, no creativity and very little lateral
thinking thrown into the promotion and sales of games. Kickstarter is helping a
lot since, as well as collecting money, it serves as a powerful promotion
platform, which is something the industry needs really badly.

But of course there’s a lot to Marketing and that’s why I decided to have
Alexi Vanderberg, aka Rabid Fanboy so he can talk to everyone about promotion,
marketing and his company.

A long chat with a lot of information.

Oh, and a new installment of Reading to Rob too. This time an extract from
Winter Witch by the rather excellent Elaine Cunningham and edited by the no less
fantastic Dave
Gross.

Further episodes of GMS Magazine Podcast - RPGs, Board Games reviews, interviews, advice. Mostly Asian and Indie games.

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