How the Green Good Housekeeping Seal Helps You Find Eco-Friendly Products You Can Trust - a podcast by Jill Buck

Consumers have looked to Good Housekeeping for trusted advice for more than 125 years. The magazine has crusaded for food and toy safety, warned readers about flammability risks in Halloween costumes, children’s sleepwear, and kids’ rain coats, and called out manufacturer deceptions on a variety of product claims. In 2009, the magazine introduced the Green Good Housekeeping Seal (GGHS), an environmental extension of the brand’s primary Seal, the most recognized consumer icon in America, to offer consumers guidance in a marketplace saturated with green claims. For more than three years, the scientists and engineers at the Good Housekeeping Research Institute, the magazine's state-of-the-art product testing laboratory, have worked with Brown & Wilmanns Environmental, one of the nation’s leading green consultants, as well as an Environmental Advisory Board, to establish criteria for the Green Good Housekeeping Seal. Today we’ll speak with Stacy Genoves, Technical and Engineering Director at the Good Housekeeping Research Institute; and representatives from Proctor & Gamble and Miele about their products that have earned the Seal.

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