Millennials Less Likely to Recycle, But More Likely to Buy From Companies Making a Positive Impact - a podcast by Jill Buck

Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds.
The reason, according to the new survey and report from The Shelton Group: Millennials believe corporations have more power to solve global problems than individuals. Millennials are pushing companies to make a positive impact on the world because they believe global problems are too big for individuals to solve, said Suzanne Shelton, president and CEO of The Shelton Group, a marketing and research firm focused on energy and the environment. Millennials will reward corporations that take action and address problems for them. Tune in as we talk with Virginia Vowell, Senior Research Analyst at Shelton Group, about this revealing new report!

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