Marketing 101: Why Selling Golf Memberships is Not Like Selling Candy Bars - a podcast by Casey Bourque

Bigger buying decisions follow principles known as a considered buying process. More risk means more consideration, more time, more stress in pulling the trigger. 

Quick sells don't work in considered buying situations...here's part of a recent consulting session that outlines how it goes down and what you can do to bring more business in the door. 

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