Podcasts by Google Ads Strategy with Kyle Sulerud
Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.
Further podcasts by Kyle Sulerud
Podcast on the topic Marketing
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Selling Your Marketing Business with Kenny Schumacher from 2021-08-09T11:00
White Labeling Google Ads with Steve Alfano from 2021-07-26T11:00
In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions.
Steve and his wife have their own marketing company they run ads for other agencies. He's been in the busin...
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Google Ads for Investment Banking (...and for Partying!) with David Shapiro from 2021-07-05T11:00
From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads.
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Google Ads for Investment Banking (...and for Partying!) with David Shapiro from 2021-07-05T11:00
From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads.
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A Google Ads Optimization Strategy Most People Overlook from 2021-06-28T11:00
In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads.
Read the blog here:
What Makes a Good Keyword? from 2021-06-21T11:00
In this episode, Kyle answers the question: "What makes a good keyword?"
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How To Get A Google Ads Account Unsuspended? from 2021-06-14T11:00
In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspen...
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How To Get A Google Ads Account Unsuspended? from 2021-06-14T11:00
In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspen...
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What Can I Do To Improve My YouTube Ads Results? from 2021-06-07T11:00
In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"
https://googleadsstrategy.com/qa-optimizing-youtube-ads/
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What Can I Do To Improve My YouTube Ads Results? from 2021-06-07T11:00
In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"
https://googleadsstrategy.com/qa-optimizing-youtube-ads/
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How To Optimize Google Ads With Limited Data from 2021-05-31T11:00
In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data?
How Are iOS 14 Changes Affecting Google Ads? from 2021-05-24T11:00
In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?
What Happens if You Run Two Identical Campaigns with Different Bid Strategies? from 2021-05-17T11:00
In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies?
What's Your Process Before Scaling a Campaign? from 2021-05-10T11:00
In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to sca...
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YouTube Ads Hooks with Dean Graziosi from 2021-05-05T15:17:10
In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and t...
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Do Negative Keywords Still Block Hidden Search Terms? from 2021-05-03T11:00
In this video, Kyle answers the question: Can you still put poor search terms in negative keywords?
How to Get Coaching Clients From Google Ads from 2021-04-26T11:00
In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads?
When&How to Focus on Google Ads? from 2021-04-19T11:00
In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focu...
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Will My Account Be Suspended For Repeated Policy Violations? from 2020-10-05T11:00
In this episode, Kyle answers the questions:
- Will adding a trademark word in the ad copy be a policy violation?
- How many instances of ad policy violations will Google allow... Listen
What Bidding Strategy To Use In Remarketing Campaigns? from 2020-09-28T11:00
In this episode, Kyle answers the questions:
- What's the right "goal" to use when setting up a remarketing campaign?
- What's the right strategy to use for a marketing campaig... Listen
Should I Bid For The Top Position If I Have A Limited Budget? from 2020-09-21T11:00
In this episode, Kyle answers the questions:
- If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
- Will clicks from the l... Listen
Google's Move To Hide Search Terms From Us from 2020-09-14T11:00
In this episode, Kyle answers the questions:
- What is Google’s latest update about Search Term Report? Listen
My Competitor is Violating Policies by Serving Multiple Ads at Once from 2020-08-24T11:00
In this episode, Kyle answers the questions:
- What is Google’s take on double serving... Listen
How to Get Started on Google Ads With a Shoestring Budget? from 2020-08-17T11:00
In this episode, Kyle answers the following questions:
- Can a budget of $10 per day still work if the competition is high? Listen
How To Target People Who Aren't Searching For My Products? from 2020-08-10T11:00
In this episode, Kyle answers the questions:
- Is there a way to find and use keywords with search intent if nobody is search... Listen
What is the Best Approach to Setting Up Conversion Tracking? from 2020-08-03T11:00
In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for trac...
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Systematizing Google Ads with Mike Lannen from 2020-06-29T11:00
In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.<...
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Discussing CBD, HVAC, Smart Shopping,&More with Michael Norris from 2020-06-09T05:00
In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:
- How to let Google approve ads about CBD products.
- Their main c... Listen
Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding,&More with Kevin De Vincenzi from 2020-05-24T08:07:20
In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.
Kevin has been at the internet marketing game since 1996.
He shares his insights...
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Make Each Click Count Using Google Shopping with Andy Splichal from 2020-05-19T05:00
In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder...
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Google Ads for Nonprofits with Tim Tompkins from 2020-04-27T05:00
In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:
- Listen
YouTube Ads for Brick&Mortar Businesses with Nicholas Ayers from 2020-04-20T16:53:33
In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about c...
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Best Ways To Scale Google Shopping Campaigns from 2020-04-09T05:00
In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.
Episode notes and transcript: Listen
Why Not Target My Competitors' Names? from 2020-04-07T17:50:43
In this episode, Kyle answers the question:
What are the advantages and disadvantages of targeting competitors' names when running Google ads?
Episode notes and transcript: Listen
Google Ads for Locksmiths with David Edwards from 2020-04-02T05:00
In this episode, Kyle’s guest, David Edwards, answers the questions:
- What kind of Google ads campaign is the b... Listen
Navigating Your Google Ads Campaigns Through COVID-19 from 2020-04-01T07:26:33
In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to...
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Am I Bidding Against Myself? from 2020-03-30T05:00
In this episode, Kyle answers the questions:
- Can your smart campaign ever beat your search campaign in the same account?
- Listen
How Can I Get Started with Google Ads for eCommerce? from 2020-03-26T05:00
In this episode, Kyle's guest, Nik Armenis answers the questions:
- When you’re just starting out, how should you set up your campaign?
When Will Manual Campaign Optimization Become Counterproductive? from 2020-03-23T05:00
In this episode, Kyle answers the questions:
- Is there actually a future where manually touching anything in a campaign going to be counterproductive?... Listen
How Is The Coronavirus Affecting Google Ads? from 2020-03-20T07:48:41
In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads.
Episode notes and trans...
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Google Ads for Car Dealerships with Todd Friedman from 2020-03-19T05:00
In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions:
- What are the top three things that car dealerships sh... Listen
How and When To Use Portfolio Bid Strategies? from 2020-03-16T05:00
In this episode, Kyle answers the questions:
- What is a portfolio bid strategy?
When Should I Use Smart Shopping Campaigns? from 2020-03-12T05:00
Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions:
- I... Listen
What Is The Best Targeting To Layer For Display/YouTube Ads? from 2020-03-09T05:00
In this episode, Kyle answers the questions:
- What is layering?
- When does layering become beneficial?<... Listen
Google Ads for Chiropractors with Fernando Vela from 2020-03-05T06:00
Kyle's guest in this episode is Fernando Vela, owner of Click Influx, a Google Ads Agency for Chiropractors. He will talk about:
- Listen
What Are Some Ways PPC Agencies Can Charge Clients? from 2020-03-02T06:00
In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:
- Percentage of ad spend
How to Hide Products From Google Shopping Ads? from 2020-02-27T06:00
In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads.
Episode notes and transcript: Listen
Are You Using Audience Targeting in Your Google Search Campaigns? from 2020-02-24T06:00
In this episode, Kyle answers the question:
- Is the “audience targeting” feature of Google Ads beneficial?
- Listen
Google Ads for eCommerce with Nik Armenis from 2020-02-20T06:00
In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:
-What makes eCommerce campaign...
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Why are Google Reviews Important When Running Google Ads? from 2020-02-17T06:00
In this episode, Kyle answers the questions:
- Are Google reviews important?
- Listen
BONUS: 8 Money-Saving Tips For Google Ads In 2020 from 2020-02-10T06:00
In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020.
Episode transcript and notes: Listen
Google Ads for Pressure Washing Companies with Zeke Domowski from 2020-02-06T06:00
In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across the USA. Zeke talks about the changes that he h...
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Are Display Ads Cheaper Than Search Ads? from 2020-02-03T06:00
In this episode, Kyle answers the questions:
- What’s the psychology behind Display Ads?
- Listen
Is Google Ads Worth It For Small-Margin Services? from 2020-01-27T06:00
In this episode, Kyle answers the questions:
- Is Google’s forecasting tool accurate with its forecasts?
- Listen
Google Ads for Limo Companies with Mark Petree from 2020-01-23T06:00
In this episode, Kyle interviews the owner and founder of LimoMarketer.com, Mark Petree. He shares the story of how he got started with Google ads and talks about...
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How To Avoid Consumer Search Terms When Targeting B2B Keywords? from 2020-01-20T06:00
In this episode, Kyle answers the question:
How can exact match negative keywords help save advertising costs run by B2B types of businesses?
Episode notes and transcript: Listen
Best Ways To Send Leads To Clients from 2020-01-16T06:00
Kyle answers the questions:
- What’s the best way to send leads to clients that you’re running Google Ads for? <... Listen
My Conversion Rate Sucks...What Should I Do? from 2020-01-13T06:00
Kyle answers the questions:
- Why are conversions low even if there’s a good clickthrough rate?
- Listen
Google Ads For Dentists and Orthodontists with Callum Davies from 2020-01-09T06:00
In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the bi...
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Are Google Smart Campaigns A Waste Of Money? from 2020-01-06T06:00
Kyle answers the questions:
- Is a smart campaign a good thing to sign up for in Google Ads?
- Listen
Biggest Google Ads Mistake That You've Learned From? from 2020-01-02T06:00
Kyle answers:
- What are the mistakes that I've committed when I was just starting with Google Ads?
- Wha... Listen
How To Target Local Ads To People In Outside Locations? from 2019-12-30T06:00
Kyle answers the questions:
- What is the best way to set up Google Ads if you have a local business but non-locals are searc... Listen
Is Google Trying To Cut Us Out? from 2019-12-26T06:00
Kyle answers the questions:
- Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intell... Listen
How To Exclude My Ads On Searches For Other Cities? from 2019-12-23T06:00
Kyle answers the questions:
- What is the best way to exclude cities you don't serve when setting up location targeting? Listen
Should Local Businesses Worry About National Advertisers? from 2019-12-19T06:00
Kyle answers the questions:
- Should we be worried about big advertisers like HomeAdvisor and Angie's List?
- Listen
What Should I Do If People Are In Multiple Remarketing Audiences? from 2019-12-16T06:00
Kyle answers the question:
- How should you approach targeting if you have two different products in one website?
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Do YouTube Ads Work For Low-Price Products? from 2019-12-12T06:00
In this episode, Kyle answers the questions:
- Can you have a low cost-per-click in YouTube ads?
- Listen
What Is The Best Way To Use Frequency Capping? from 2019-12-09T06:00
In this episode, Kyle answers the questions:
- What is frequency capping?
- Listen
How Can Small Businesses Compete With Big Brands? from 2019-12-05T06:00
In this episode, Kyle answers the questions:
- How does a small business compete with big business in general? <... Listen
How Quickly Can I Increase My Budget Without Throwing Off My Results? from 2019-12-02T06:00
In this episode, Kyle answers the questions:
- What happens when you increase your ad ... Listen
I'm Not Getting Any Views On My YouTube Ads...What To Do? from 2019-11-27T06:00
Kyle answers the questions:
- Can YouTube Ad targeting be challenging if you are serving a small specific market? Listen
How to Circumvent Google's Terms of Service? from 2019-11-25T06:00
Kyle answers the questions:
- Why do ads get disapproved?
- Listen
How to Remarket on Facebook to my YouTube Video Watchers? from 2019-11-21T06:00
Kyle answers the questions:
- Is it possible to remarket on Facebook to people who watch my YouTube videos?
- Can you set up your Facebook pixel on your Youtube videos?
Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads from 2019-11-18T06:00
Kyle answers the questions:
- Is it important to seek professional help when it comes to Google Ads? ... Listen
Do You Recommend Learning Facebook Ads before Google Ads? from 2019-11-14T06:00
Kyle answers the questions:
- What types of businesses should advertise on Google?
- What types of busine... Listen
Am I Expecting Too Much From The Ad Agency I Hired? from 2019-11-11T06:00
In this episode, Kyle answers the questions:
- Is 15 appointments or conversion per week easily achievable with Google Ads? Listen
When to Use Dynamic Keyword Insertion? from 2019-11-07T06:00
Kyle answers the questions:
- What is Dynamic Keyword Insertion?
- Listen
How to Make My Ads More Visible and Click-worthy? from 2019-11-04T06:00
Kyle answers the questions:
- How can you write and construct ads so that people would want to click on them as opposed to cl... Listen
How Can I Prevent Close Variant Keywords from Creeping In? from 2019-11-01T05:00
Kyle Answers the questions:
- What are “close variants”?
- Listen
My Google Shopping Campaign Isn't Working...Help! from 2019-10-30T05:00
Kyle answers the questions:
- What is a Smart Shopping campaign?
- Listen
How Do You Calculate a Proper Budget? from 2019-10-28T05:00
Kyle answers the questions:
- What is the first step to take when calculating a budget for Google Ads?
- Listen
What Is Your Planning/Starting Process When Building Campaigns? from 2019-10-25T15:32
Kyle answers the questions:
- What is a good tool to use to come up with the right keywords?
- Listen
Should I Change from Maximize Clicks to Maximize Conversions? from 2019-10-25T15:30
Kyle answers the questions:
- Is Maximize Clicks a good strategy?
- Listen
How to Target the Right People? from 2019-10-24T14:10
Kyle answers the questions:
- What is the most important thing to do to reach the right people... Listen
Which Conversion Attribution Model Should I Use? from 2019-10-24T14:09
Kyle answers the questions:
- What is First Click attribution model?
- Listen
How Do I Increase ROI (Return on Investment)? from 2019-10-24T14:08
Kyle answers the questions:
- How Do I Increase Return on Investment (ROI)?
- Listen
How Does Audience Targeting Work? from 2019-10-24T14:07
Kyle answers the questions:
- How does audience targeting work?
- What is ... Listen
How to Get To the Top Ad Position? from 2019-10-24T14:06
Kyle answers the questions:
- Should you always aim for the top ad position?
- Listen
How Does Location Targeting Work? from 2019-10-24T14:05
Kyle answers the questions:
- What are some traps that people fall into when it comes to locat... Listen
What is the Display Network? from 2019-10-24T14:04
Kyle answers the questions:
- What is a display ad?
- ... Listen
Why Should You Use Bid Adjustments? from 2019-10-24T14:03
Kyle answers the questions:
- What is a Bid Adjustment?
- Listen
What are Ad Extensions? from 2019-10-24T14:02
Kyle answers the questions:
- What are Ad Extensions?
- Listen
What Should You Say in Your Ads? from 2019-10-24T14:01
Kyle answers the questions:
- What should you say in your ads?
- Listen
How To Increase Brand Awareness from 2019-10-24T14:00
Kyle answers the questions:
- What is brand awareness?
- Listen
How Can I Improve CTR (Clickthrough Rate)? from 2019-10-24T13:59
Kyle answers the questions:
- Is simply improving your clickthrough rate the best goal to have... Listen
What is a Good CTR (Clickthrough Rate)? from 2019-10-24T13:58
Kyle answers the questions:
- What is clickthrough rate?
- What is a good ... Listen
What Can't I Say in My Ads? from 2019-10-24T13:57
Kyle answers the questions:
- What Can’t I Say in My Ads?
- Listen
Is Google Ads a Waste of Money? from 2019-10-24T13:56
Kyle answers the questions:
- Is Google Ads a scam or a rip-off?
- Should... Listen
How to Maximize Results with a Limited Budget from 2019-10-24T13:55
Kyle answers the questions:
- How can you maximize results with a limited budget? ... Listen
What is Remarketing? from 2019-10-24T13:54
Kyle answers the questions:
- What is remarketing?
- <... Listen
Are Google Search Partners Worth It? from 2019-10-24T13:53
Kyle answers the questions:
- Are Google Search Partners worth your time, effort, and money? Listen
What are Google Search Partners? from 2019-10-24T13:52
Kyle answers the questions:
- Is it a good idea to immediately turn off the Search Partner Net... Listen
What is a Landing Page? from 2019-10-24T13:51
Kyle answers the questions:
- What is a Landing Page?
- Listen
What are Negative Keywords and How Do I Find Them? from 2019-10-24T13:50
Kyle answers the questions:
- What are negative keywords?
- Listen
How To find Good Keywords to Target ? from 2019-10-24T13:49
Kyle answers the questions:
- How can you find good keywords to target?
- Listen
What is the Search Term Report? from 2019-10-24T13:48
Kyle answers the questions:
- What is the Search Term Report?
- Listen
How Much Should You Spend on Google Ads? from 2019-10-24T13:47
Kyle answers the questions:
- What is the most common question that potential clients and begi... Listen
How Does Automated Bidding Work in Google Ads? from 2019-10-24T13:46
Kyle answers the questions:
- How does automated bidding work?
- Listen
How Does Bidding Work in Google Ads? from 2019-10-24T13:45
Kyle answers the questions:
- How does bidding work in Google ads?
- Listen
What are Impressions, Clicks, and Conversions? from 2019-10-24T13:44
Kyle answers the questions:
- What is an impression when it comes to Google Ads? <... Listen
What are Campaigns and Ad Groups? from 2019-10-24T13:43
Kyle answers the questions:
- What is a Google Ads account?
- Listen
Is Google Ads Good For _____? from 2019-10-24T13:42
Kyle answers the questions:
- Is Google Ads good for your industry? Listen
What is Google Ads? from 2019-10-24T13:41
Kyle answers the questions:
- What is Google Ads?
- In th... Listen