Bad Men with Bob Hoffman - a podcast by Greatest Hits – Software Engineering Daily

from 2017-11-02T09:00:43

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In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product. How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people