Bob Luciano – Founder of Mr. Natural - a podcast by MJToday Media

Bob Luciano, the founder of the popular California cannabis brand Mr. Natural - is this week’s guest on The Green Rush! Mr. Natural brand is one of the longest standing and most successful cannabis brands in California, having won the first High Times Cannabis Cup in 2010. Since then, Bob has grown the company into a major player in the California marketplace and eventually caught the eye of Scott Dowty at Australis Capital which acquired the Mr. Natural brand in 2018.







In addition to his work with the Mr. Natural brand, Bob is a 100% disabled veteran with PTSD and has been a strong advocate for the medical use of cannabis for veterans. Bob continues his pursuit to cultivate strains specifically for PTSD, chronic illness and pain to enable other veterans to gain relief. Bob has actively worked with the Veterans Administration since 1972 to educate others on cannabis and its use for treating PTS.







In this week’s conversation, Anne is joined by Nick Opich to chat with Bob about his cannabis roots, the origins of the Mr. Natural brand and his work with the VA to bring medicinal cannabis to our veterans. Bob provides great insight into how he honed his unique growing techniques and why he never thought cannabis would be legalized in the U.S. during his lifetime.  







At a time where the medicinal benefits of cannabis and its influence in treating our veterans can be quickly forgotten, it was refreshing to chat with Bob about how this plant truly helps our men and women of the military.  







Don’t sit back, lean forward and enjoy!















Bob Luciano - Founder of Mr. Natural







A

Vietnam veteran, Bob "Natural" Luciano’s continued cultivation of

high-quality strains offers relief for people suffering from post-traumatic

stress (PTS), chronic illness and pain. During his military service, Bob and

many of his compatriots discovered the therapeutic benefits of cannabis. When

he returned home, Bob discovered access to cannabis, the only viable treatment

for his ailments, was no longer available to him. This launched Bob's lifelong

mission to educate and advocate for medicinal cannabis.







A

100% disabled veteran with PTS, Bob has been a strong advocate for the medical

use of cannabis for veterans. Advocacy and growing cannabis in a culture

predisposed to view cannabis negatively was a constant challenge. Bob continues

his pursuit to cultivate strains specifically for PTS, chronic illness and pain

to enable other veterans to gain relief. Bob has actively worked with the

Veterans Administration since 1972 to educate others on cannabis and its use

for treating PTS.







Links to guest’s social media:







Bob Luciano’s LinkedIn: https://www.linkedin.com/in/bob-natural-a8250b37/Bob Luciano’s Twitter: https://twitter.com/bobnatural1







Links and Mentions:







https://themrnatural.com/Press release announcing Australis acquisition of Mr. Natural: https://www.prnewswire.com/news-releases/australis-capital-to-acquire-california-cannabis-brand-mr-natural-productions-inc-300801916.html







Show Credits:







This episode was hosted by Nick Opich and Anne Donohoe of KCSA Strategic Communications.







Special thanks to our Program Director Shea Gunther at Marijuana Today







You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:







Twitter: @The_GreenRush







Instagram: @thegreenrush_podcast

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