Podcasts by Grounds for Conversation
Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
Further podcasts by SAS Institute
Podcast on the topic Wirtschaft
All episodes
Measuring and Reporting What Matters Most from 2008-11-06T00:00
In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tear...
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Tracking Down Your Most Profitable Customers from 2008-10-30T00:00
Joining the conversation today is Michele Eggers, Customer Intelligence Global Practice, SAS. She?s going to share her insight with us about how organizations can integrate their customers, product...
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Optimizing Your Segmenting Strategies from 2008-10-23T00:00
Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing ca...
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Achieving a Complete Customer View from 2008-10-16T00:00
In this episode, we?ll explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you?re not alone. Uncovering hidden traits about your customers an...
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Knowing Your Customers' Next Step from 2008-10-10T00:00
We'll explore how you can use predictive analytics to know your customers' next step. Predictive Analytics is crucial in enabling organizations to predict customer behavior and understand what indi...
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Making Customer Data Work for You from 2008-10-01T00:00
This is the first installment in our eight-part series, Grounds for Conversation. Today's discussion is all about making customer data work for you.
Digital information is expanding more rapidl...