Ep 16 - How To Get PR For You, Your Brand Or Your Company - a podcast by Sujan Patel and Aaron Agius

Today we’re looking at something that everyone seems to want to do: Getting your brand featured in the press. How can you get press focusing on your brand or product? Today Aaron and Sujan will talk about how they’ve gotten press coverage and why it’s something worthwhile to pursue. Most people go about this the wrong way, and we’re going to help you understand how to achieve press coverage more effectively and how to get the right type of press for the right reasons.

Some of the highlights of the show include:

? 2:15: Why email pitches do not work, and what you should be doing instead.
? 4:15: The importance of building relationships with influencers and top movers and shakers, as well as tips on how to do that.
? 7:40: How to find and get in contact with important people in your industry.
? 9:30: How to start a conversation with those influencers via social media.
? 13:00: How to know what to offer to add value. Sujan cautions against asking influencers, “What can I help you with?”
? 15:10: Tips on finding out whether your idea is unique.
? 16:30: Some ideas for creating a quality website that will boost your credibility.
? 19:10: The relationship between media outlets and blogs. You might be able to go to blogs and get as much coverage as you would if you’d gone to a media outlet.

Further episodes of Growth Mapping Podcast

Further podcasts by Sujan Patel and Aaron Agius

Website of Sujan Patel and Aaron Agius