5 Tips to Create Successful Content in the COVID-19 | GMA Webinars - a podcast by GMA Asia

The 1st in Asia | Growth Marketing Academy

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?5 Tips to Create Successful Content in the COVID-19 Era Like The Economist?

??What will I learn…

1.How to optimize your content marketing efforts in the harsh period

2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”

3.How businesses can stay relevant, emerging at the end of this crisis as winners

4.Current examples from The Economist to showcase these skills

????Meet Our Speaker - Alice

Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.

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