Podcasts by Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.
Further podcasts by Aazar Ali Shad
Podcast on the topic Marketing
All episodes
Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later from 2022-02-18T17:09:38
This is a mini-cast where we'll try to answer the questions of folks in my audience.
Aditya Gaur asked this ...
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How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month from 2022-02-13T20:36:50
Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat th...
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Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons) from 2022-01-30T16:11:56
In this episode, we introduced "growth debates" as a new segment.
Marketers have struggled to choose either of them for growth. We wanted to give the full picture.
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it] from 2022-01-23T11:50:03
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue...
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Growth Conversations: Why We Buy & How To Discover It from 2022-01-10T00:00:31
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
1:44: Kate's...
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How I Grew $3Mn to $10Mn Within 2 Months With Facebook Ads [The Complete Audio Guide] from 2022-01-03T00:00:12
In this episode, I cover my story of how I grew Synthesis with Facebook Ads.
Important, I would not have been able to do without Listen
How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide] from 2022-01-03T00:00:12
In this episode, I cover my story of how I grew Synthesis with Facebook Ads.
Important, I would not have been able to do without Listen
Public Announcement: How Would You Do It? from 2022-01-01T14:26:32
Hey! Amazing people,
Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or Listen
How One Insight Funded Million Dollars Campaign Idea from 2021-12-14T19:45:33
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea.
Links:
How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles from 2021-12-05T19:19:19
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
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Growth Marketing is Like Chess, Mental Models, Influencer Marketing & Side Hustle Lessons from 2021-12-05T19:19:19
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
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2 B2B Attribution Mistakes That You Should Never Do from 2021-11-19T20:13:14
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.
We talked about:
How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On) from 2021-11-07T12:49:43
In this episode, we cover an inspiring story of Truebill and its growth levers.
We discussed:
3:07 - The Truebill original story
5:25 - H...
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Wins & Losses: The Report That Went Viral from 2021-11-03T11:09:31
This report got us so many customers and leads.
I'm sharing these reports here:
Wins & Losses: How I Reduced Our Churn From 6.4% to 2% from 2021-10-14T10:07:50
For folks who are struggling with retention, do listen to my story of how I reduced churn.
Show notes:
Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did from 2021-10-02T20:56:49
Hey folks!
This episode is only for listeners of my podcasts.
I don't promote these because it is special for you.
I share my story behin...
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Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did (It's Not What You Think) from 2021-10-02T20:56:49
Hey folks!
This episode is only for listeners of my podcasts.
I don't promote these because it is special for you.
I share my story behin...
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How Airtable Found Product Market Fit (It's Not What You Think) from 2021-09-19T11:09:06
In this episode, I wanted to share Airtable's Product Market & Growth story.
We discussed:
3:19 - How did Zoelle figure out Airtable's use-ca...
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How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue) from 2021-09-12T15:35:05
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).
We discussed...
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How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits from 2021-09-05T09:58:22
In this episode, we’ll focus more on scaling content and fighting the giants.
1:22 - About Alfred Lua and his background in Marketing
3:07 - His opinion ...
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How Oribi Found Success with Paid Social from 2021-08-28T12:17:04
In this episode, we discuss Paid Social strategy of Oribi.io:
02:28 - How Iris founded 3 different SaaS venture...
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From Window Cleaning To Building An 8-Figure Ecommerce Brand from 2021-08-22T11:10:58
In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story.
He grew it from zero to 8-figures.
We discussed:
4:19 - Ta...
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How to Launch Co-Marketing Initiatives That Radically Stand-Out from 2021-08-07T10:38:30
In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great r...
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How To launch & Grow Agency Partnerships Without A Brand from 2021-08-01T08:51:59
On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership.
More importantly, how he started his growth initiative with agencies without any...
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Should You Create A New Category If You Are Not The Leader? from 2021-07-11T11:31:32
In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it st...
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How to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories] from 2021-07-04T17:01:20
Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000
He shared...
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How to Build an Audience on Twitter [Frameworks & Stories] from 2021-06-26T14:30
In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur.
We discussed:...
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Why Animalz Prefer Thought Leadership Content Over Search Traffic from 2021-06-21T08:02:02
Does Thought Leadership Actually Convert?
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" ...
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How Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six Months from 2021-06-06T13:38:25
In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies.
Topics that we have to...
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Wins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons) from 2021-05-20T00:00:17
In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again).
Wins and loses is m...
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How Doopoll grew their MRR by 800% within 6 months from 2021-05-18T19:40:02
In this episode, we discussed the story of how Dopoll grew 800%.
1:20 - Status quo: What made Dopoll changes their strategy?
3:80 - How they started focu...
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Rejecting a $375K Offer from Instagram & Becoming a Creator from 2021-05-01T13:19:05
In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator.
We've discussed:
2:53 -How she got an interview and then an ...
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How One Marketer Grew 0 to 479,101 Organic Visits Without Backlinks within 17 Months from 2021-04-24T09:33:10
In this episode, we've discussed Nick Jordan's SEO store one of his clients.
We're talking about the following topics:
1:40 - About Nick and why left sal...
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How UX Research Leads to 34.5% Increase in Conversion Rate from 2021-04-11T10:37:42
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.
We've covered:
1:09 - Nick's experience in CRO & UX Re...
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How To Grow a Startup When You're Creating a Category and Building a Brand from 2021-04-03T12:58:22
In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons.
We've discussed:
2:18 - How P...
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How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product from 2021-03-14T07:50:50
In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.
We've covered:
1:31 ...
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How to Go From Sales-led to Product-led Growth from 2021-03-06T15:51:47
This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins.
We discussed:
1:35 - Why and How Matc...
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How PandaDoc Successfully Relaunched Freemium After Failing The First Time from 2021-02-21T18:04:23
In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.
Show notes & key topics we've discussed:
00:00 - 6 free...
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How To Really Improve User Activation To Unlock Growth [ProductBoard’s Example] from 2021-02-14T16:17:46
Product-Led Growth Series # 2
In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about:
2:02 -...
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Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting from 2021-02-07T20:38:23
Product-Led Growth Series # 1
Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand ...
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Lessons Learned from a Failed LinkedIn Promotion Campaign from 2021-01-31T14:57:13
LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media.
In this episode, we’ll learn fro...
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How Sandboxx Almost Died During Pandemic from 2021-01-23T16:35:21
Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19.
He had amazing Q1 growth in 2020.
Then, at some point, the bus...
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How Corey Haines Applied Mental Models to Marketing [Practical Stories] from 2021-01-17T16:05:16
I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it help...
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Why Your Marketing Team Needs To Work Like a Product Team from 2021-01-09T15:35:38
In this episode, we're going to learn from a product growth specialist.
We discussed:
- Why does your content team need to think like a product team?<... Listen
Best Insights From Growth Marketing Stories in 2020 from 2021-01-03T09:41:50
This episode is all about insights I gathered from those growth marketing stories.
I've divided those insights into:
- Content Creation & Marketin... Listen
How You Are Running Facebook Ads The Wrong Way & How to Fix It from 2020-12-20T12:02:39
In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss.
We talked about:
- Back story about h... Listen
Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates from 2020-12-05T20:11:19
If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.
Jay Acunzo is my mentor. He actually taugh...
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How To Create Your Demand To Get Hired Without Connections & Resume from 2020-12-01T09:16:51
This is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process.
In this episode, you'll hear Niels speaking about:<...
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How Aaron Krall Cheated (Ethically) His Way To Grow With One Channel from 2020-11-22T10:31:07
This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing.
We’ve disc...
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How To Grow Faster In A Crowded SaaS Space [+Bonus 5 CRO Lessons] from 2020-11-15T16:39:58
We've discussed:
?? How Ayat got into CRO?
?? How she launched a SaaS in a Crowded SaaS Space
?? 5 key lessons she's learned in her 14 ye...
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When Friction Is Good & How To Find That Out from 2020-11-07T20:26:12
In this episode, we discussed when is the friction good and how to find that out.
We recently wrote this on Listen
How Marketing Examples Got Amazing Traction With Simply Doing Good Content from 2020-10-28T09:10:27
In this episode, we’ve had fun and light conversation regarding Marketingexamples.com
He recently had a good s...
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How Building On Gut Pays from 2020-10-17T12:50:22
Should you build on data or gut?
In this episode, we’re going to dive deeper in to this question with Robert’s growth marketing story.
We talked about:<...
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The Behind The Scene Rand Fishkin's Growth Marketing Stories from 2020-10-04T00:00:19
Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that.
In real...
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Why Growth Hacking is BS & What Should You Do Instead from 2020-09-19T13:31:55
In this episode, Alice (CMO at Cognism) & I discussed:
- Why Growth Hacking is BS?
- What is good growth marketing?
- What is pain-point SEO?
- ... Listen
What Should You Consider Before Launching 10X Content from 2020-09-06T15:40:47
In this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons.
Although, Marta had two great 10X con...
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How to Level Up Your SEO with Jobs-To-Be-Done Framework from 2020-08-22T00:00:11
In this episode, we’ve discussed:
- How Nadya grew Venngage’s blog in the early days?
- What mistakes she did during that time?
- How Nadya thinks about S... Listen
How Eating Your Own Dog Food Leads to Converting 2% to 16% from 2020-08-13T11:01:38
In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to imp...
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How B2B Influencer Marketing Helped A SaaS Grow 247% on Search (Part 2) from 2020-07-30T20:24:30
True story: Learn how influencer marketing helped SimScale get qualified leads of 3 months within 3 days. These leads also cost 15x cheaper.
Not only that but it also in...
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How Google Saved $7.5 MN & Grew Its Community Forum Faster? from 2020-07-23T10:50:25
This story is all about how as a growth marketers we struggle to convince our team to choose between Build vs Buy decision. How we can overcome this?
We covered:
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How To Grow Fast & Reduce CAC With Personalization from 2020-07-15T06:54:07
Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".
<... Listen
How To Convert More Free To Paid Users from 2020-07-07T00:00:16
Are you struggling to convert website visitors or in-app users to more paid ones?
Or you're unable to retain when the users sign-up.
Andrew Capland share...
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How Webinars Could Become Your Primary Growth Channel from 2020-06-30T00:00:30
In this episode, we'll uncover the growth stories related to webinars.
- How Thinkific & ConvertKit took advantage of webinars as their primary channel?
- H... Listen
How To Delight Your Audience With Direct Mail from 2020-06-25T10:00
In this podcast, we’re going to understand:
- Is direct mail marketing effective for you?
- Is it good for B2B?
- How to delight your customers prospects... Listen
How To Grow Organically with Facebook Groups from 2020-06-16T00:00:13
I've failed many times on Facebook to promote my idea/concept/product.
I was always curious - how folks are growing their business from Facebook groups organically?
<... Listen
Growth Marketing Stories: Welcome to the Show from 2020-06-11T18:42:14
Hey, hello, and hi there! I'm Aazar Ali Shad, and I'm a Head of Growth at Userpilot.
I've been a 2 times founder, and now a growth marketer.
This podcast...
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