#05 How to reach customers through Instagram - a podcast by Serhat Kaya, Sebastian Kunz

Adi Arezzini is co-founder and CEO of Teami Blends, a bootstrapped lifestyle brand centered around using all-natural, plant-based ingredients to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare. From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating. Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise. At just 23, Adi created Teami in her mother’s bedroom. She saw Teami as a way to help people become healthier and happier, using teas to solve everyday issues. Today, Adi has since grown Teami Blends to a company with 55 people and to a lifestyle tea brand which includes tea-infused beauty oils and green tea mask + scrub.

Learn more about how to get from 0 to 1 Mio. followers on Instagram, how to deal with bad reviews and why Adi believes that micro influencers are great ambassadors of your company message and how much budget you should plan to work with influencers.

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