#07 How to leverage WhatsApp Groups for Marketing - a podcast by Serhat Kaya, Sebastian Kunz

Pascal van Steen is Co-Founder of the Netherland based Growth Marketing Agency „Growth Spike“, Organizer of the Growth Hacker Talk in Amsterdam and Host of Blockchain Investor Summits. Pascal is obsessive about growth as well as fascinated by new technologies and the startups which create them. He is an expert in communicating the value of startups with the right audience and converting them into clients. Since big budgets aren't always available, Pascal implements an experiment driven growth process to maximize cost-effectiveness and subsequently help his clients grow. Pascal was formerly in Growth Marketing positions at Blockport, Greenhome and Prezi.

In this episode we talk with Pascal about his growth marketing recipes and learnings, discuss the amazing marketing success of Initiative Q (we are pretty sure you have heard about them especially last year) and much more. Amongst other things Pascal shares with us, how he and his co-founder reached out to crypto investors through WhatsApp groups.

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