#23 How to generate 55k leads with an online conference - a podcast by Serhat Kaya, Sebastian Kunz

In this episode of the Growth Show we have the pleasure to talk with Olga Andrienko, who is Head of Global Marketing at SEMrush – a SaaS for online visibility and marketing analytics.

We are talking with Olga about:

• How to leverage social media & brand reveal for customer success
• Tactics on ranking optimization for established companies as well as startups
• Why SEO might be easier for startups
• The smart SEO strategy of a dentistry 
• The global marketing day that brought SEMrush 55k leads 
• The challenges of a 24 hours conference
• Olga’s Leadership Advice
• and much more

More about Olga Andrienko:

Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrushs brand visibility worldwide, bringing >90% YoY growth from the top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to run effective online marketing campaigns. 

In 2018 Olga was mentioned among the 25 most influential women in digital marketing by TopRank. She speaks at major marketing conferences and her quotes on online user behavior appear in media such as Business Insider and Washington Post.

Further episodes of Growth Show

Further podcasts by Serhat Kaya, Sebastian Kunz

Website of Serhat Kaya, Sebastian Kunz