Align Employees to the Mission - Behind The Scenes - a podcast by Gene Hammett interviews business experts including Chris Brogan, Hal Elrod,

Do you want to align employees to the mission of the company? Getting people to buy-in to want to do the work is much easier when they are connected to the mission of the company. Fast-growth companies have a mission that aligns people together. Your mission is never just to make money. Your mission is always bigger than money. When people are ON mission, they have more fun working together.

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