Using Your Company Mission to Align the Hearts of Your People - Behind the Scenes - a podcast by Gene Hammett interviews business experts including Chris Brogan, Hal Elrod,

Being a mission-driven company requires that you integrate it into the daily functions of the company culture. Let's look at using your company's mission to change the vibe of the culture. I share with you a simple strategy that allows you to repeat your mission without actually repeating it. Using your company mission in a way that creates unity will improve the company culture.

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