009: Bill Harte l Why Women Dress like Sex and Men Dress Like Money? - a podcast by Wendy Stevens l Best Selling Author, Speaker, Business Accelerator Coach

Why Men Dress like Money and Women Dress like Sex? Bill Harte, a marketing consultant in San Diego, is a successful speaker and author. Bill has a book that is in the top one hundred in Business, Humor and Marketing. His new book is called Women Dress Like Sex, Men Dress Like Money which will reach out and grab all of us into the conversation of how to market differently the demographics of men and women. Bill has a successful career as a marketing consultant, and began his whole career by realizing that the way we dress to go out is actually a marketing technique. Bill saw that when men and women go out to the clubs, they dress to advertise themselves to each other, the women as sex, and the men as money. He saw a way to use this in business and make marketing more digestible to people. In this episode, you will learn: Dating is a type of advertising, you’re selling your personality to the other person. You can use those similarities in marketing, and use dating techniques. Women are more loyal, brand wise, and refer more people to that brand. When dating, as with doing business, you’re not trying to please one person. You’re trying to please everyone she goes home to talk to. That’s how referrals work. Women have the ability to spread the message more than other demographics. They are the ones that bring people back with them and refer you when they have a good experience. It makes a huge difference to hire someone from the demographic to which you’re aiming your product. Make sure to go to www.guerillamarketingto weomen.com to opt in to get the top seven tips to keep in mind when you’re marketing to men vs. women! Also, check out Bill’s book, Women Dress Like Sex, Men Dress Like Money for more on how to use the difference between demographics to focus your marketing efforts.

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