Standout Marketing Using LinkedIn - a podcast by Heather Pearce Campbell

With Deborrah Ashley, Founder of Thrivoo Marketing, and a Marketing strategist, consultant, and LinkedIn trainer, who works with clients to develop B2B and B2C LinkedIn strategies that grow and develop not only their business…but their personal brand as well.

Deborrah has a background that includes two decades in brand management, marketing communications, and business development where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups.

She has been featured in a variety of media including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcasts and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities.

Join us as we dive into Ashley’s experience with brand building, brand management, content creation, and how she left a 20 year career to start her own business. She shares her own first hand experience on what it took to make her leap into entrepreneurship, how her early experience on Instagram and LinkedIn has shaped her work now, and how to use LinkedIn as a platform for building your business. Ashley shares why many people are intimidated by LinkedIn, what makes LinkedIn different, and some super simple tips on how to use LinkedIn the right way.

Ashley shares her strategy for being thoughtful in making new connections: focusing on clients, collaborators, and champions. You will walk away from this episode having some new strategies for showing up on LinkedIn, approaching your content creation strategy the right way, and interacting on LinkedIn in a way that will further connection and conversation, which is favored by the LinkedIn algorithm.

Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast

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