Dr. Sinan Aral: MIT Professor and Social-Media Scientist - a podcast by Guy Kawasaki

Dr. Sinan Aral is the David Austin Professor of Management and Professor, Information Technology and Marketing at MIT.

He’s a Phi Beta Kappa graduate of Northwestern University. He has Master’s degrees from the London School of Economics and Harvard University. And he has a PhD from MIT.

He recently published a book out called The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt.

In short he is an expert in social media and its impact on society. We cover a lot of ground in this interview including:

- The structural reform of social media
- Data portability between platforms
- The tension between security and privacy
- The inexplicable reality of the Tik Tok deal
- The wisdom and madness of the crowd
- How to determine if a social media account is a bot
- The psychology of online ratings
- Why false news spreads faster, farther, and deeper than truth
- The implications of like buttons
- The long game in marketing and advertising

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