John List: Behavioral Economist and Author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale - a podcast by Guy Kawasaki

Entrepreneurs and marketers need to pay special attention to this episode. This episode is about experimentation, field testing, and optimal decision-making. Economics expert John List explains what academic studies really mean and how to apply science to the art of scaling a product, service, or idea. And he explains how and why you should scale. His latest book is called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.
Buckle up for another fantastic episode of Guy Kawasaki's Remarkable People podcast with behavioral economist and author John List!

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