A Marketing Strategy No One is Doing with Heather Lahtinen - a podcast by Nicole Begley

179 - There is no such thing as "competition." 

Every pet photographer has a different style, a different approach, a different attitude toward doing business.  

That's why it's OK to make friends with other photographers in your area. 

Heather Lahtinen and I both run educational websites to make you a better photographer and a better businessperson. Sure, you could say we're competitors but we make it work and send each other clients. 

Just like Heather did when she was one of the most successful wedding photographers in Pittsburgh. 

You can employ this strategy in your community, too, setting up a referral system with other photographers.  

 

What to listen for: 

4:37 Partnering with the competition is not an outlandish idea 

12:10 The importance of working with photographers you trust 

20:11 Your market isn't as saturated as you think it is 

26:33 How Heather and I define our "partnership" 

 

It is OK to be friends with the competition! It's even better if you can start sending each other clients when you know one might not be the right fit for you. 

Get started on making those connections now. 

Where to find Heather 

• Flourish Academy 
• Facebook 
• Instagram 

JOIN THE PARTY:

• Join our free pet photography community
• More pet photography resources here
• Connect on Insta
• Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
• Check out my gear and my favorite books.
• Grab my book! Pet and Horse Photography for Everybody

Further episodes of Hair of the Dog Podcast

Further podcasts by Nicole Begley

Website of Nicole Begley