Moving to a New Market with Allison Shamrell - a podcast by Nicole Begley
from 2020-11-03T01:00
038 - Once you've established your pet photography business, the idea of starting over in a new market can be daunting. But fear not, mobile photogs: It's not as tough as you might imagine!
In this episode, I talk with Allison Shamrell about her cross-country move to San Diego, and what went into establishing herself as one of the city's most successful photographers. We also discuss the ins and outs of finding studio space for your business, including the one question you must ask before signing a lease.
What To Listen For:
- Common fears and misconceptions when moving your business
- How to establish yourself in a new market, even before you arrive
- Ideas for location scouting when you're not familiar with an area
- The difference between "awareness marketing" and "make-the-phone-ring" marketing
- What to look for in a studio space (and what to avoid)
Whether there's a move in your future or not, you'll want to listen this week as we cover ground from market research to relationship-building to the free software I'm obsessed with (and you will be, too!).
Resources From This Episode:
- Allison Shamrell Photography
- Allison Shamrell Photography on Facebook
- Allison's Instagram
- Professional Pooch
- Trello & Monday (organizational tools)
- Hair of the Dog Academy
- Hair of the Dog Facebook group
- Hair of the Dog Elevate
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody
Further episodes of Hair of the Dog Podcast
Further podcasts by Nicole Begley
Website of Nicole Begley