The Power of Book Now with J.Nichole Smith - a podcast by Nicole Begley
from 2022-07-26T01:00
154 - J. Nichole Smith is allergic to waiting. A busy brand consultant, marketer and mom, Nic doesn't have the time or the patience for businesses that take days to get back to her. And, she says, neither do the potential clients who reach out about your photography services.
This week Nic and I discuss the single most important change you can make to your booking process—and why so many pet photographers are resistant to doing it.
What To Listen For:
- How you're inadvertently killing your potential clients' mojo
- What your inquiry process telegraphs to people
- The part of your schedule you really need to formalize
- How to leverage a potential client's momentum
- The brilliant booking strategy used by one savvy (and sold-out) photographer
Nic also introduces a new solution to your booking and client-management woes: the Book Your Pet platform, with a version tailored specifically for pet photographers. It's fast, it's easy, and—best of all—it's free!
Resources From This Episode:
- Bookyourpet.com app
- J. Nicole Smith on Instagram
- Acuity scheduling software
- Calendly scheduling software
- Venmo digital payment platform
- Hair of the Dog Summit (Sept. 13-15)
- Hair of the Dog Academy
- Free Hair of the Dog Community
- Hair of the Dog Elevate
JOIN THE PARTY:
- Join our free pet photography community
- More pet photography resources here
- Connect on Insta
- Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
- Check out my gear and my favorite books.
- Grab my book! Pet and Horse Photography for Everybody
Further episodes of Hair of the Dog Podcast
Further podcasts by Nicole Begley
Website of Nicole Begley