The Power of Color and Why with J.Nichole Smith - a podcast by Nicole Begley

065 - This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls "whyfinding." Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond. 

She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capitalism to applied color psychology to discovering your "legacy work." It's a meaty one this week! 

What To Listen For: 

• The surprising source of most people's deeper purpose
• What you're actually selling as an entrepreneur (hint: it's not pet photos)
• How your business succeeds or fails in just 8-15 seconds
• What to do about the mixed messages your website is probably sending
• The 3 most important elements for creating an instant emotional connection
• How to determine your brand's color personality...and why it matters

Plus, hear it here first, folks: In this episode, I reveal the incredibly exciting new direction of my own life's purpose!!

Resources From This Episode: 

• Color Personality Quiz
• J. Nichole Smith: Building Brands that Matter on Facebook
• Working With Dog on Facebook
• Nichole's Instagram
• Million-Dollar Dog Brand
• Episode 43: Website Copy for the Win, with Kim Wishcamper
• Hair of the Dog Academy (registration opens soon—get on the waitlist!)
• Hair of the Dog Facebook group
• Hair of the Dog Elevate coaching program

Barklander applications are open now! Few seats left! JOIN HERE.

Further episodes of Hair of the Dog Podcast

Further podcasts by Nicole Begley

Website of Nicole Begley