Podcast 35 - How to Win Arguments with Value Analysis - a podcast by Robert Yokl

from 2013-01-31T12:26:47

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We all know how many arguments we have lost in the past on our savings proposals and how frustrating it can be when that happens. We also know that we are on the right side of the argument, but we can’t understand why our customers can’t see what is obvious to us. How can we turn this situation around so that we win more arguments than we lose?