EP 30 | Adlina Nadirah - On Building a Homegrown Cosmetics Brand in Malaysia: Velvet Vanity - a podcast by Derek Toh

“I had a lot of free time during my last semester in University, so I decided to take orders for beauty products from overseas to Malaysia.”  --- Adlina Nadirah

 

In this podcast episode, Adlina shares the story of why and how “Velvet Vanity” started. She talks about the advantages of being an indie cosmetics brand competing with the more established companies. She shares challenges unique to operating in the Malaysian beauty market and how she overcame the challenges. She talks about her future plans and her newest scarf line, Plush. 

 

To check out Velvet Vanity Cosmetics and Plush as mentioned in the podcast, here are the links: 

https://www.velvetvanitycosmetics.com/

https://www.instagram.com/plushscarves/

 

Adlina Nadirah (@adlinanadirah) is an architecture graduate and she is currently the founder and managing director of Velvet Vanity Cosmetics, a homegrown makeup brand established in 2016. Adlina has almost 5 years of experience running a beauty brand on e-commerce and she is passionate in branding, creativity as well as social media content.

 

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