Mark Grueber: Ford&Bronco Underground (Eps 6.) - a podcast by Hemmings

Last seen almost 25-years ago, the Ford Bronco is arguably one of the most iconic nameplates in the automotive world. First introduced in 1965 for the 1966 model year, it was touted as the go anywhere and over anything alternative to just about everything that was on the road. It was small, attractive and rugged and gave enthusiasts their first taste of an adventuresome outdoor lifestyle. And while it was as basic as basic gets, that didn’t stop Ford from selling over 225,000 units of the first-gen Bronco’s that were made from 1965-1977.

The 2nd Generation Bronco showed up in 1978 and lasted for just two years. It was amajor departure from the 1st Gen trucks as it was a full-size 4x4 that was based on Ford’s F-series pickup trucks. That basic size and shape would last for another 18-years and through 4 more generations of Bronco, up until the nameplate was discontinued in 1996.

Fast forward to July 13th, 2020 during the Covid lockdown, when Ford unveiled the all-new 6th Generation to the world with an online presentation. Thus far, we’ve seenfootage, but no true online reviews or in-depth insider information. That is, until now.

This week on the Hemmings Hot Rod BBQ we welcome Mark Grueber, U.S. Consumer Marketing Manager for Ford and leader of the Bronco Underground. Mark talks to us about the new 2021 Ford Bronco, and tells the story of why it took almost 25-years to ressurect one of the coolest off-roaders ever produced by an OEM!

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