Eps 12: Consumer behaviour changes and the response of global businesses - a podcast by HLB

Consumers no longer buy simply on price or brand name -there are now a variety of factors that influence their choices. For global businesses, keeping on top of the latest trends can be a challenge.

Barry Sheldon, President & Chief Operating Officer, Illy Caffe, North America & Jim Bourke, HLB’s Global Technology Advisory & Digital Solutions Service Leader discuss the change in consumer behaviour and how global brands are responding to these challenges.

Further episodes of HLB Cross-Border Business Talks

Further podcasts by HLB

Website of HLB