Podcasts by hopnology: Hop Growing and Brewing for Craft Beer
Join us as we discuss hops in all forms from rhizomes to finished craft beer.
Further podcasts by hopnology: Hop Growing and Brewing for Craft Beer
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#155: Value Engineering from 2022-02-14T13:31:19
How cheap can I make this and how much can I sell it for? Balancing making your business profitable with “you get what you pay for”.
#154: James’ Hymn to Light from 2022-02-07T14:50:05
Light! What is it good for? Absolutely…uh….everything?
#153: Untappd from 2022-01-31T14:29:12
Untappd collects data; a LOT of data. What can it tell us about the last 2 years of shutdowns and reopenings? Just as important, what are the chances that these consumer trends are going to make ...
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#152: New vs Used from 2022-01-24T15:31:15
Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used? As always the answer is “it depends”.
#151: The Complete Guide to Alpha Acids from 2022-01-17T13:05:24
Alpha Acids. Isomerization. Spectraphotometry. Lightstruck. It’s chemistry day at Hopnology (hi Joe!).
#150: The Hype Cycle from 2022-01-10T13:34:26
It’s our 150th episode! We spend it talking about the “hype cycle” and how it applies to the life of a hop grower. This also includes a disturbingly prophetic couple of minutes ...
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#149: Drought and Heat Stress from 2022-01-04T13:27:21
If you can make it through 8.5 minutes of IBS and My Little Pony, we spend the rest of this episode diving into drought concerns and yield impacts. It’s not just the volume of irrigation, it...
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#148: The Target Effect from 2021-12-27T15:02:03
Can data mining to predict pregnancy be applied toward brewery customers? Also, why can’t I have an Oktoberfest in March?
#147: The Terror of Terroir from 2021-12-20T15:59:14
What is hop terroir, and why does James hate it so much? Plus, barley gruel for everyone!
#146: Thankful for Embodied Energy from 2021-12-13T13:05:19
What are we thankful for? Carpet. Seriously though, this week we talk about the concept of embodied energy and how it relates to hop production, the beer industry and our own personal ...
#145: Chad @ The Bineyard from 2021-12-06T15:09:43
Hopnologist profile! We sit down with Chad to learn more about his path into hop production and expansion into the world of distribution.
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#144: Fans! – not that kind from 2021-11-29T12:29:50
You’re our fans, and we love you all. However, this episode is about moving air around, not you. We’ll get to you later.
#143: Hops & Machine Learning from 2021-11-22T14:29:08
Hopnology listener Bob Scruggs reached out to tell us about a machine learning model that he’s developed to identify issues with your hops. This could get very complicated if you want it to&...
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#142: Harvest Report and Survivor Bias from 2021-11-15T12:47:12
After a Halloween retrospective we (eventually) get to the 2021 Hop Harvest report, then segue into another one of our IPA theories. This centers around a concept called Survivor Bias which can be ...
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#141: IPA Bros from 2021-11-08T13:17:06
How does the IPA trend continue to perpetuate? There’s actually some psychology to discuss here. Activation energy, risk tolerance and FOMO.
Plus, Leadership Lessons from Dancing ...
#140: Your First Hire from 2021-11-01T12:14:52
At what point is it time to start paying people for the work you’ve been doing yourself?
#139: Twine from 2021-10-25T15:11:58
It’s our show, we can talk about whatever we want, and today it’s twine. Mechanical spiders spinning PLA twine? You heard it here first.
#138: Alt Brew from 2021-10-18T12:42:07
Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer. Hint: it’s gluten! As if brewing wasn’t difficult enough, Trevor takes us throug...
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#136: Flights & Robots from 2021-10-04T13:05:54
This week we dissect the aroma science, sales and philosophy around flights. Plus, robots!
#135: Promotions from 2021-09-27T13:41:46
Marketing, sales, advertising, promotions. What’s what? And how does a garbage bag full of hops differ from one that has your tagline on it? This one’s got some low-hanging fruit.
#134: The Anniversary Conundrum from 2021-09-21T14:03:46
Growing hops as a side hustle? This week we talk about priorities, big rocks and hop widows.
#133: Soil from 2021-09-13T12:44:12
Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)! Bwah-ha-ha-ha!!!!!
#132: Exhibit A Brewing Company from 2021-09-06T12:15:48
This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration. Then we drink some of his beer.<...
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#131: Bittering Components from 2021-08-30T13:15:18
Is this a rant, sciency science or a marketing discussion? I’ve listened to it three times and I’m still not sure. Polyphenols and all kinds of -humulones run rampant as we discuss ad...
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#130: Breeding Part 2 from 2021-08-23T12:47:48
Okay, we’ve talked about the HOW behind hop breeding. Now let’s examine WHY you would do this.
#129: Athletic Brewing Co. from 2021-08-16T12:50:21
If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of ...
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#128: Five Trends That Are Here To Stay? from 2021-08-09T13:40:22
In another “we read it so you don’t have to”, we dissect a random writer’s claims of the big 5 trends in craft beer. Spoiler: we’re not impressed.
#127: Breeding Part 1 from 2021-08-02T12:51:31
In another installment of “they asked it on the Discord” we discuss the sciency-science around hop breeding. Haploid, diploid, triploid. We get all ploidy on you this week.
#126: Harvesting Horror Stories from 2021-07-26T12:41:41
What do people like more than technical articles and the right way to do things? Horror stories of things gone wrong! We share some fun from past catastrophes (most of them man-made of course).
#125: Climate Change from 2021-07-19T12:57:48
It’s hot. Damn hot. But then it gets crazy cold. The old max/min for temperature, rainfall, etc is becoming less and less relevant as variability increases and timeframes change. How do y...
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#124: Multisensory Flavor Perception from 2021-07-12T12:00:10
Aroma vs Taste vs Flavor. A plucky debate on the Discord server turned into 70 pages of technical papers, which we’ve shared on www.hopnology.c...
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#123: Marketwatch 2020 from 2021-07-05T14:36:30
The 2020 year in review from the Brewer’s Association: was it as bad as predicted 12 months ago?
#122: Reading Fungicide Labels from 2021-06-28T13:04:33
It’s story time! Make some popcorn, open a beer and hear a tale of heroes, villains and Curzate. Wait, what? That’s right, we’re going to show you how to read a fungicide label...
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#121: Fertilizer Theory from 2021-06-21T12:46:04
The History of Fertilizer. Why it works, how it works, potassium, potash and coprolite. Sounds like a bunch of crap if you ask me.
#120: Shortcuts from 2021-06-14T10:54:33
There’s a fine line between “that’s a creative way to save some time and/or money” and “uh oh, what did I just do?”. Sometimes those great ideas don’t wor...
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#119: Equality from 2021-06-07T11:06:05
The brewing industry is currently contending with a wave of accusations of inappropriate behavior, following on the heels of #MeToo in many other industries. What do two old white men h...
#118: State of the Beer Market & Future Farming from 2021-06-01T14:16:26
This week we discuss some of the beer trends of 2020 and then get into where farming could be in the next 20 years. It’s full of odd concepts like “share of throat”, &...
BYBF: Spruce Tips from 2021-05-26T10:53:01
It’s time for some more Backyard Brewfarm, and in this episode we’re talkin’ Spruce Tips. How to use them, why they’re different than pine and why you should get ’em ...
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#117: Copper & How NOT To Be A Brewery from 2021-05-24T10:48:29
A bit of a mixed bag this week. We start talking about copper and then vent a bit about the basic blocking and tackling involved in running a brewery during the digital age.
#116: Customer Service Pt. 2 from 2021-05-17T16:52:44
As we discussed in Part 1, Customer Service is a mindset spanning all aspects of the customer lifecycle. When things go sideways you get into the Customer Support part of the equation. ...
BYBF: Backyard Hop Growing (FIXED) from 2021-05-12T14:12:45
We wouldn’t be hopnology if we didn’t talk for a bit about hop growing. You don’t need to have acres upon acres or be a pesticide guru to grow enough backyard hops to use in your...
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BYBF: Backyard Hop Growing from 2021-05-12T14:12:45
We wouldn’t be hopnology if we didn’t talk for a bit about hop growing. You don’t need to have acres upon acres or be a pesticide guru to grow enough backyard hops to use in your...
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#115: Crown Rot! from 2021-05-10T14:32:28
Turn down your volume as we scream Crown Rot! We hope you enjoy this discussion of mushy, moist crown rot. Plus, can profanity solve your farming woes?
#114: Grants from 2021-05-03T14:36:57
There are so many farm grants out there, and it’s free money! Or is it? We talk about what’s available, how to leverage the opportunities and what to put in Chapter 6.
BYBF: Adjuncts we Love from 2021-04-29T13:31:25
Welcome to Backyard Brewfarm! To no one’s surprise I complain about lactose less than 5 minutes into this episode. We get into Saisons, kapoor basil, chicory and more. Lots of great new t...
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BYBF: Introduction to Backyard Brewfarm from 2021-04-28T15:25:01
Here it is: the first episode (minisode?) of BYBF. This is really the intro “why are we doing this” episode. Tomorrow (Thursday) we’ll launch the first real content episode, and...
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#113: Customer Service Pt 1 & an Announcement! from 2021-04-26T15:21:13
Delighting your existing and potential customers with great service isn’t always easy when you’re knee-deep in the field. However, you’ll be knee-deep in unsold inventory if you ...
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#112: Conveyance from 2021-04-19T13:08:43
Moving hops from Point A to Point B. Pretty simple, right? Not so much.
#111: All About the Nasal from 2021-04-12T11:38:45
Orthonasal and Retronasal aroma differences. Because calling it “what’s that smell” was just going to be too easy.
#110: Hops in the year BC from 2021-04-05T12:52:12
BC is, of course, Before Crop. What do you need to do before you even think about planting? Envelopes of dirt, out of service telephone poles and the irrigation/shower tradeoff lead the discussio...
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What is Backyard Brewfarm? from 2021-04-02T23:09:38
Another podcast? Sure, why not. James and Gregg get out of the commercial hopyard and talk about unique ingredients, backyard hop production and fun with brewing chemistry. Join us!
#109: Drying Hops (Again) from 2021-03-29T12:26:36
Let’s talk about drying. Again. A rare case where we replace “do whatever you want” with “do it this way, or it’s wrong”.
#108: The Scientific Method Part 2 from 2021-03-22T14:29:38
It’s Part 2 of the Scientific Method, but this time we’re taking the methodology to your business. There’s nothing magical about this: framing the right question, gathering data ...
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#107: Year One from 2021-03-15T13:23:53
It’s your first year of hop production. What makes this year different from other years? Where should your expectations be set?
#106: The Scientific Method Part 1 from 2021-03-08T12:02:30
You changed something in your hopyard between Year 3 and Year 4. Yield went up. Did your single change make a difference? This week we dissect the Scientific Method and how to properly set up yo...
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#105: Go Back and Answer A Bunch of Questions That We Forgot To Answer from 2021-03-01T14:00:48
We were going to simply call it “mail bag” but this title is more appropriate. A mixed bag of stuff that we’ve been asked over the last {covers mouth and mumbles} months. Rapid-...
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#104: Cans! from 2021-02-22T12:14:06
Cans vs bottles, rainbows on labels, and packaging safety. Also why you don’t take James to your favorite brewery.
#103: Julie at Sandy Ridge Farm talks hops plants! from 2021-02-15T14:04:08
Guest star Julie talks to us about greenhoused plants at Sandy Ridge Farm: viruses, transportation and more. Then she schools us in a game of Beer ‘er No. Hey, it’s on You ...
#102: Aussie Viruses from 2021-02-08T14:04:58
G’day Mates! This week we take a break from our North America-centric focus and get into it with our Australia growers. Don’t be a yabbo, we’ll give you the John Dory on the mar...
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#101: Hop Aroma for Brewers from 2021-02-01T16:26:19
It’s episode #101! Wait, what happened to #100? You’ll need to check out our Patreon page for the anniversary episode.
For 101, if you can make it through o...
#99: NA Revisited from 2021-01-25T13:54:35
It’s been a while since we first discussed non-alcoholic beers, and we’ve done a *lot* of research since then. By research of course I mean sampling.
#98: Weather Stations from 2021-01-18T14:51:17
Whether you like it or not, weather is important. This week it’s a deep dive into what, when, how and why to keep track of.
#97: Crossover Part 2 w/False Bottomed Girls from 2021-01-11T15:19:02
Continuing where last week’s cliffhanger ended, we’re back with the second half of our talk with Jen and Rachael. Don’t forget to check out their podcast, the False Bottomed Girl...
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#96: Crossover Part 1 w/False Bottomed Girls from 2021-01-04T14:24:17
If listening to Gregg and James trip over each other wasn’t enough, now there are four of us! In part 1 of a 2-part series with the False Bottomed Girls we learn about Jen and Rachael and th...
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#95: More Stuff You Don’t Know You Need from 2020-12-28T17:13:48
A gaggle of walkie-talkies, whether your potassium is pregnant and other measurements you’ve never heard of. This is Part 2 of our lists of things you need to run your hopyard. You can see o...
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#94: 2020 Annual Hop Survey from 2020-12-21T14:32:21
We’re back into the latest New Brewer which looks at the hop volume mix globally. Also, introducing Kevin!
#93: More Photosynthesis from 2020-12-14T14:59:21
Gregg didn’t get enough sleepy-time during the first discussion, so James brings more photosynthesis to the party. Plus threats of close-up magic.
#92: Tales From the Hopyard Vol. 1 from 2020-12-07T15:53:53
Weird stories from 10+ years of consulting in the hops business. Coffin oasts, Bette Midler and Camry tractors. Names have been changed to protect the not-so-innocent.
#91: Stuff You Don’t Know You Need from 2020-11-30T16:52:31
It’s time to go shopping! No sexy stuff like tractors and balers; this week we make an Amazon wish list of pipettes, gloves, scales and first aid kits.
#90: Demographics in Craft Beer from 2020-11-23T15:07:02
In another review of the Brewer’s Association’s publications we bring you some of their best one-liners and then dive into female and minority representation in the craft beer industry....
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