Leadline 14: Building a Profitable Personal Brand with Mike Kim - a podcast by Horse Radio Network, LLC
from 2021-08-25T13:00
#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.
In this episode, you'll learn:
- The 3 types of identities each brand should have
- How to take ownership of the words you want people to use to describe you
- Why the most effective marketing strategy is to simply tell the truth
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Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!
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