Rein in Your Herd 31: What’s Different About Marketing in 2021 - a podcast by Horse Radio Network, LLC

Marketing in 2021 is going to be a different arena than ever before. Gone are the days of salsey language, cold emails, and unsolicited messages. These trends have been slowly headed out for a while, but 2020 put an abrupt end to them. 

Salsey scarcity-based marketing won’t work in 2021. 2020 showed us what scarcity and fear actually look like, and missing out on a deal or a program is not it. In 2021, authentic, vulnerable, content with a heart-centered message is what your audience will resonate with.

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