Podcasts by How Brands Are Built
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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Season four wrap-up: How brands (and branding professionals) can do good from 2021-06-07T15:00
It's the summer of 2021—one year since the murder of George Floyd. And if you’re wondering what t...
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Diego Segura goes through the doors that open from 2021-03-01T16:00
Diego Segura is a design apprentice at Collins, an independent strategy and brand experience design company with offices in New York City and San Fra...
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Brian Collins changed someone’s life by redesigning a uniform from 2021-01-11T16:00
Brian Collins is Chief Creative Officer of COLLINS, an independent strategy and brand experience design company with offices in New York City and San...
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Alina Wheeler has a doppelgänger named Blake Deutsch from 2020-12-21T16:00
Today’s guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fi...
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Nirm Shanbhag sees brand architecture from the consumer's perspective from 2020-12-07T16:00
Nirm Shanbhag is the Chief Strategy Officer of Sid Lee USA, an international creative company. He’s also my old boss. Back in 2012, he was running the San Fr...
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Emily Heyward builds brands that inspire obsession from 2020-11-23T16:00
Emily Heyward is co-founder and and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Red Antler is the branding fi...
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Armin Vit has a little grid in his mind from 2020-11-09T16:00
Today’s guest is Armin Vit, co-founder of UnderConsideration, a graphic design firm, and editor and writer for Listen
Sunny Bonnell reframes your vices as virtues from 2020-10-26T15:00
On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, w...
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Dava Guthmiller makes the invisible visible from 2020-10-12T15:00
In this episode, I'm talking to Dava Guthmiller, founder and Chief Creative Officer at Noise 13, a brand strategy and...
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Dr. Jason Chambers explains the origins of racist brands from 2020-09-28T13:00
Season four has arrived, and my first guest is Dr. Jason Chambers of the University of Illinois. The theme for this season will be a bit looser than past seasons, but I'm hoping to get perspecti...
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Special episode: Rob on IG Live with Ilya of Studeo from 2020-07-27T13:30
On June 11, 2020, Rob (creator and host of How Brands Are Built) joined Ilya Lobanov of Studeo on Instagram Live for a chat about brand strategy and naming. ...
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Special episode: Rob on the JUST Branding Podcast from 2020-07-13T14:00
Rob joins Jacob Cass of JUST Creative and Matt Davies on their new podcast, JUST Branding. We Listen
Mini episode: David Aaker on game-changing subcategories from 2020-04-27T13:00
Today's episode features a rare repeat guest: none other than David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Vice-Chair at Prophet, a global marketing and branding ...
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Mini episode: Brands reacting to COVID-19 from 2020-04-15T13:00
Generally, I try to make the How Brands Are Built podcast evergreen. I want listeners to be able to go back any old episode and find that the conversation—whether it’s with a namer, a strategist...
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Mini episode: Brad Flowers and The Naming Book from 2020-04-09T13:00
For the second mini episode of the podcast, I’m talking to Brad Flowers, founding partner of Bullhorn, a marketing company in Lexington, Kentucky. Br...
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Mini episode: Career advice from 2020-03-09T13:00
This is the first of several "mini episodes" of How Brands Are Built. Hopefully, you saw this mentioned on social media or ...
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Season three wrap-up: How to build a brand experience from 2020-01-15T14:00
Season three of the podcast featured my most wide-ranging conversations yet. I talked to guests about topics such as naming, social influence, and fusing brand and culture. Like Listen
Denise Lee Yohn fuses brand, business, and culture from 2019-12-09T14:00
My final guest for season three of the podcast is Denise Lee Yohn, author of the bestseller, Listen
Myra El-Bayoumi doesn't mind blowing up the process from 2019-12-02T14:00
My guest on today's episode is Myra El-Bayoumi, Strategy Director at Listen
Alan Brew sees corporate narrative as the evolution of positioning from 2019-11-18T14:00
Alan Brew has been in branding since 1985. In this, episode he takes us back to that year to explain how he got into the industry and what he's seen change since then. Along the way, he's worked...
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Ana Andjelic helps brands design for social influence from 2019-11-11T14:00
Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Listen
Dennis Hahn makes brand culture by Swarming from 2019-11-04T14:00
Dennis Hahn is Chief Strategy Officer at Liquid Agency, a brand experience, strategy, marketing, and desig...
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Caren Williams plays creative brain games with clients from 2019-10-28T13:00
Caren Williams and I met in 2012 at Interbrand San Francisco, where she was a Director of Strategy. Caren's since become an independent brand consultant, working with brands like Google, Sunrun,...
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Fabian Geyrhalter builds a brand platform in one very long day from 2019-10-21T13:00
Fabian Geyrhalter is the principal and founder of FINIEN, a Los Angeles-based branding agency. Fabian's also a p...
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Ken Pasternak plots impact versus effort from 2019-10-14T12:00
Today's guest is Ken Pasternak, President of Two by Four, a full service advertising agency based in Chicago. O...
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Jeremy Miller helps you unlock your team's creative genius from 2019-10-07T13:00
Today's guest is Jeremy Miller, author of the bestselling book, Listen
Season two wrap-up: Five themes for brand positioning from 2019-01-22T14:30
This past season, I had a great time reconnecting with old peers like Miriam Stone, Listen
David Aaker got religion on the power of stories from 2018-12-10T13:00
He's been called "The Father of Modern Branding." If you've ever read anything about branding or brand strategy, my guest today requires no introduction. I'm talking to Listen
Tim Riches builds bridges held up by brand pillars from 2018-12-03T13:00
Today's guest is Tim Riches, Group Strategy Director at Listen
Miriam Stone uses the sticky note method from 2018-11-26T13:00
This week's guest is Miriam Stone, an independent strategist who works with agencies around the Bay Area, incl...
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Allen Adamson thinks Jerry Seinfeld would be a great brand manager from 2018-11-19T13:00
This week's guest is Allen Adamson, Co-founder and Managing Partner of Listen
Erminio Putignano connects big ideas and tiny details from 2018-11-13T13:00
Erminio Putignano is founding partner and managing director of Listen
Adam Morgan asks clients what they hate most about their category from 2018-11-05T13:00
When Adam Morgan wrote Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders in 1999, he introd...
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Gareth Kay believes brands should show, not just tell from 2018-10-29T12:00
Gareth Kay believes brands should show, not just tell Gareth Kay is cofounder of Chapter, a San Francisco-based creative studio. Before Chapter, he was Chief Stra...
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Laura Ries has six brand positioning principles from 2018-10-22T12:00
The concept of brand positi...
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Marty Neumeier wrote a business thriller from 2018-10-15T12:00
Within the branding community, Marty Neumeier needs no introduction. But just for good measure, here’s a quick rundow...
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Wrapping up season one: Tips for the naming process from 2018-07-02T16:30:46
Today’s episode marks the end of season one, but certainly not the end of this podcast. Plans for season two are already underway, and I’m very excited about some of the guests who’ve already si...
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Eli Altman started freelance naming at age sixteen from 2018-06-25T12:34:14
Eli Altman runs A Hundred Monkeys, a naming and branding agency in Berkeley, California. A Hundred Monkeys was founded by Eli's dad...
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Scott Milano does sprints in the morning from 2018-06-18T14:28:34
Scott Milano is Founder and Managing Director of Tanj, a boutique brand language firm specializing in names, taglines, stories, messaging and voic...
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Laurel Sutton could talk about linguistics all day from 2018-06-11T13:38:39
Laurel Sutton is a co-founder of Catchword, a Bay Area naming firm behind names like As...
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Jonathan Bell starts with coffee and a sheet of paper from 2018-06-04T13:07:18
Jonathan Bell is Managing Director of Want Branding, a brand consultancy with offices in Miami, Denver, and New York, and clients like
Amanda Peterson considers CamelCase a crime from 2018-05-29T13:02:58
On this episode, I spoke with Amanda Peterson, formerly the Head of Naming and Leader of Brand Management at Google. Whi...
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Steven Price says "go," "maybe," and "maybe not" from 2018-05-21T13:03:50
Steven Price runs Tessera Trademark Screening, which specializes in preliminary trademark screening, a critical step in any naming process. Stev...
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Clive Chafer has a wonderful thesaurus from 2018-05-14T15:00
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Clive Chafer has been a namer for almost as long as naming has been a profession. In 1987, he started at the firm now known as Listen
Shannon DeJong is a hummingbird and a drill from 2018-05-14T14:00
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Shannon DeJong is the CEO of House of Who, an art house and agency based in Oakland, California, whose clients inc...
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Anthony Shore's naming partner is a neural network from 2018-05-14T13:00
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Anthony Shore is one of the most experienced namers out there. He has over 25 years of experience in naming and has introduced more than 200 product and company names to the...
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This is_ How Brands Are Built from 2018-03-06T00:05:12
How Brands Are Built is a blog and podcast where branding professionals get into the details of what they do—and more importantly, how they do it.
I'm your host, Listen