Trust is Everything - a podcast by Profitable Ideas Exchange

When it comes to professional services, Tom McMakin believes trust is everything. That's because information asymmetries are inherent in professional services. The service provider diagnoses the disease and provides the cure, the effects of which may take a long time to ascertain. Consequently, there is a very real risk of exploitation of the buyer by the seller. So, competence isn't enough. A higher standard of trust is required.

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