How a GIF can sell a game - a podcast by Jeff Grubb

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On this week's episode of How Games Make Money, host Jeff Grubb talks with Stuart Morton, publishing director of indie publisher The Irregular Corporation. Morton and Irregular focus on producing simulation and tycoon style games. That includes PC Building Simulator and Balse Model Flight Sim from some of the creators of Kerbal Space Program. Morton explains how important it is to find a game that is easy to share as a GIF on Twitter. He also provides thoughts on the difficulties of working with the tools that platforms like Steam and the Nintendo eShop provide.

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