How devs can more intelligently spend money to make money - a podcast by Jeff Grubb

Adam Lieb sits down with me to talk about GameSight, which is a performance marketing company for the rest of us. While performance marketing has dominated mobile gaming, it’s coming late to the traditional console and PC space. GameSight tries to connect data from various resources to determine how spending money can make developers and publishers even more money – but it brings in that data from places like television ads and other traditional avenues for marketing.

Further episodes of How Games Make Money

Further podcasts by Jeff Grubb

Website of Jeff Grubb