Podcasts by How I Built It - Case Studies

How I Built It - Case Studies

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.

Further podcasts by Joe Casabona

Podcast on the topic Technologie

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How I Built It - Case Studies
You're Using AI All Wrong with Bryan McAnulty from 2023-12-11T02:02

A few weeks ago, I ruffled some feathers on social media. I said, “Telling people you wrote your book with AI is like telling people you ran a marathon with your car.” 


Wow. People too...

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How I Built It - Case Studies
How to be Prepared (and Reach More People) as a Podcast Guest with Adriana Baer from 2023-12-04T02:02

Imagine that you’re going to give a talk on a topic you know really well. You spend time on the presentation, rehearse it 100 times, dial in the slides, and you’re feeling great. You get the con...

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How I Built It - Case Studies
Stop doing "Sales" and Start Having Conversations with Nikki Rausch from 2023-11-27T02:02

Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eati...

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How I Built It - Case Studies
Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart from 2023-11-20T02:02

Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things li...

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How I Built It - Case Studies
Should We Use AI to Write for Us? (Debate with Alastair McDermott) from 2023-11-17T12:26:18

How much help is too much help? When do you go from the actual worker to the visionary? And where does AI fit into all of this? Over on LinkedIn, I said using AI to write your book is like using...

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How I Built It - Case Studies
Why You NEED to Take Calculated Risks to Grow Your Business with Matt "Dappz" McGuckin from 2023-11-13T02:02

Imagine making $70,000…from your bedroom…in one night. 


That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying ...

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How I Built It - Case Studies
The 2023 Solopreneur's Gift Guide from 2023-11-06T15:44:07

Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and even my hobbies — like pens and cigars. And this year is no differe...

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How I Built It - Case Studies
Why Awkwardness Is Your Competitive Advantage in Content Creation with Henna Pryor from 2023-10-30T02:02

Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s thesis. I was explaining a complex algorithm, when my advisor interrupted me ...

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How I Built It - Case Studies
The Importance of Digital Storytelling from 2023-10-23T02:00

A family walks into a talent agency, and says, “Have we got the act for you…”


If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you th...

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How I Built It - Case Studies
Sometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton from 2023-10-16T02:02

In a way, the chaotic start to our interview, followed by a calm, cool conversation, is a metaphor for Jordan’s business journey this year. 

See, this isn’t just a story about how to hire ...

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How I Built It - Case Studies
Podcast Workflows: How Trailer Park Got 10,000 Downloads in 6 weeks. from 2023-10-12T15:33:01

It's podcast swap time! Except I'm telling you about another podcast of mine: Podcast Workflows. It's a daily podcast that focuses on how to help podcasters improve their processes. Every Wednes...

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How I Built It - Case Studies
Why Podcast Interviews are a Content Goldmine with Tom Schwab from 2023-10-09T02:02

If I wanted to cater to the current algorithm gods, I’d probably talk about how this interview is all about what AI can and cannot do for us. But it’s so much more than that. 

Much like th...

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How I Built It - Case Studies
How to Stand Out When Everything is Competing for Attention with Steve Woodruff from 2023-10-02T02:02

Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what ...

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How I Built It - Case Studies
Using Twitter to Grow Your Podcast with Yong-Soo Chung from 2023-09-25T02:02

Imagine running a high 7-figure business with over 300,000 followers on social media, then launching a podcast. How many downloads would you expect? 100,000? 150,000? What about…10? 


W...

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How I Built It - Case Studies
Create More Engaging Cohort-based Courses with the Flipped Classroom Model from 2023-09-18T02:02

Cohort-based courses are on the decline if the tastemakers are to be believed. And it makes sense. Now that people aren’t stuck at home, they probably don’t want to spend time interacti...

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How I Built It - Case Studies
Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung from 2023-09-11T02:02

I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all, the chef is literally cooking in front of us, building our meal. But according...

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How I Built It - Case Studies
An Emmy Award-Winning Producer Teaches You Storytelling with Cody Sheehy from 2023-09-04T02:02

You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning...

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How I Built It - Case Studies
Why You Need to be on LinkedIn if You're a Creator with Kathleen Celmins from 2023-08-28T02:02

If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs to borrow money from. That’s how Kathleen Celmins...

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How I Built It - Case Studies
Want People to Find Your Podcast? Do More Than Just Tweet with Deirdre Tshien from 2023-08-21T02:02

I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Dei...

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How I Built It - Case Studies
Summer Slow Down: 5 Tools I'm Trying from 2023-08-14T02:02

It's the summer and I just came off a ton of travel, so this episode is a mishmash of things and a little rambly. Strap in! We’ll talk about a contract position I have, plus some new partnership...

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How I Built It - Case Studies
Why You Need to Keep a Digital Journal as a Creator with Andy Ayim from 2023-08-07T02:02

“I don’t need to write it down because I’ll remember” is hopelessly naive. Sorry if that stung, but it’s true. You need to write things down, as Andy Ayim MBE learned when he started his digital...

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How I Built It - Case Studies
Building Your Business by Being Bold with Brooke Janousek from 2023-07-31T02:02

They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportu...

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How I Built It - Case Studies
What Baby Clothes Can Teach You About Understanding Your Customers from 2023-07-28T02:02

If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. ...

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How I Built It - Case Studies
Why Your Business NEEDS User Generated Content with Tory Gray from 2023-07-24T02:02

Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s guest, Tory Gray, says we can use it for al...

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How I Built It - Case Studies
Little Experiments I'm Running from 2023-07-21T02:02

A few weeks ago Jay Clouse wrote about Experimentality on his blog. This is a concept I love because experimenting is the only way to kn...

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How I Built It - Case Studies
The Best Thing You Can Do is Document YOUR Journey with Tim Stoddart from 2023-07-17T02:02

“I despise social media.” This was my first impression of Tim Stoddart, and I was hooked. If you're feeling frustrated and discouraged by the lack of engagement relying solely on social media po...

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How I Built It - Case Studies
My Monthly Digest Engine from 2023-07-14T02:02

Earlier this month I made two decisions about the newsletter that you may have noticed:

  1. I got rid of the “Quick Hits” section (which...

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How I Built It - Case Studies
Why I'm Going All-In on Long-Form Content from 2023-07-10T02:02

What do you get when you follow the pack instead of doing what’s best for you? A bad content strategy. A year ago, I decided to focus on short-form content because I saw all the “thread Bois” do...

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How I Built It - Case Studies
How I Found my VA from 2023-07-07T02:02

Picture this: it's 2020. Your spouse is a nurse. You have one small kid with another on the way. You know child care will fall full to you for at least half the week.

Oh, and you're trying...

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How I Built It - Case Studies
You're Writing Your Business Book Wrong with Josh Bernoff from 2023-07-03T02:02

We live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if yo...

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How I Built It - Case Studies
Thoughts on the Vision Pro from 2023-06-30T02:02

Apple is rarely the first to market with a product, and for good reason. Here are 4 lessons you can learn from Apple introducing the Vision Pro at the beginning of the month.

Link:...

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How I Built It - Case Studies
Using Psychology to Build a Better Business with Julian Garsdean from 2023-06-26T02:02

Are you a “Field of Dreams” marketer? Someone who thinks, “If I build it, they will come.” I was for a long time. Sometimes it feels like I still am. That’s why I was excited to talk to Julian G...

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How I Built It - Case Studies
Thinking about Webinar Software from 2023-06-23T02:02

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.

But at CEX, I had a great conversation with Luria Petrucci of Listen

How I Built It - Case Studies
To Grow Your Newsletter, You Need to Have Unique Content with Chenell Basilio from 2023-06-19T02:02

It would be a dream of mine to grow a newsletter from 0 to 8,000+ in less than 6 months. But that’s exactly what Chenell Basilio did. The way she did it? Deeply researched, super-helpful content...

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How I Built It - Case Studies
Capture Text from Any Image from 2023-06-16T02:02

There are LOTS of great tips on LinkedIn these days, especially in the carousels. But the problem: you can’t easily get data out of the carousels. That means you can’t put them in your notes app...

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How I Built It - Case Studies
Earning Traditional Media Coverage Without Paying For Ads with Christina Nicholson from 2023-06-12T02:02

Pitching the media is tough. After all, you’re competing with basically anyone who has something to say. So how do you make yourself stand out? That’s what Christina Nicholson is teaching us tod...

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How I Built It - Case Studies
How I've Configured my Stream Deck, Part 2: XL Page 2 from 2023-06-09T02:02

In Part 3 of my Stream Deck Series, I'm covering Page 3 of my Stream Deck XL. Let's Dive in! 

- Screenshot of Stream Deck XL Page 2
- eCamm Live
- How I've Configured my Stream Deck<...

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How I Built It - Case Studies
12 Simple Automation to Help You Get Started from 2023-06-05T02:02

A Rube Goldberg machine is an overly complex device that performs a simple task through a series of chain reactions. If you’re not familiar with automation, it can often feel like building a Rub...

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How I Built It - Case Studies
Using Hypefury for Better Twitter Engagement from 2023-06-02T02:02

When I went back to Twitter, one of the first things I wanted to look into was how I can easily post…most ideally across multiple platforms.

And as I’m using these channels to grow my own ...

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How I Built It - Case Studies
Grow Your Podcast and Generate Leads with Facebook with Philip Better from 2023-05-29T03:02

To grow your podcast you need…Facebook?! That’s what Philip Better, self-described podcast mogul, says. But that’s just one piece of advice he offers, as we exchange notes and thoughts on things...

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How I Built It - Case Studies
Spotify vs. Apple Music from 2023-05-26T02:02

Today I'm tackling Apple Music vs. Spotify, and why I seemingly inexplicably use both!

https://casabona.org/2023/04/using-spotify...

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How I Built It - Case Studies
The Difference Between Email and Marketing Automation with Chris Davis from 2023-05-22T02:02

In my opinion, there’s nothing better than brainstorming ideas with a fellow Automator, and that’s exactly what today’s episode is all about. Chris L. Davis is a marking automation expert, and h...

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How I Built It - Case Studies
How I've Configured my Stream Deck, Part 2: XL Page 1 from 2023-05-19T02:02

In Part 2 of my Stream Deck Series, I'm covering Page 1 of my Stream Deck XL. Let's Dive in! 


How I Built It - Case Studies
My 5 Favorite Automation Tools from 2023-05-15T02:02

Nowadays, there are tons of automation tools out there, thanks to the Chat GPT and Generative AI Revolution. It’s easy to feel overwhelmed with all the options available that could potentially h...

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How I Built It - Case Studies
Going Back to Bear Notes from 2023-05-12T09:50:07

If you've been following me for any amount of time, you will know that I take my note taking and idea capture very seriously. And last year, I made a decision that Cr...

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How I Built It - Case Studies
You're a Creator, but are You a Business Owner? With Craig Chavis, Jr. from 2023-05-08T02:02

Lots of people are becoming creators now. In fact, Craig Chavis Jr. describes being a creator as sharing your expertise. But does that make you a business owner? Not so fast! That’s a completely...

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How I Built It - Case Studies
Reading, Writing, Repurposing: Why Writing is Crucial to Every Creator with Mark Ellis from 2023-05-01T02:02

Just how important is writing? According to YouTuber Mark Ellis, your career depends on it. And as someone who’s grown his audience to 1 million monthly views in just a couple of years, he knows...

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How I Built It - Case Studies
How I've Configured My Stream Deck Part 1: The Stream Deck+ from 2023-04-28T02:02

I'm starting a short series here on how I've configured my Stream Decks! Today, the Stream Deck+. 

Links

How I Built It - Case Studies
Are You Making These Mistakes with Your Membership? With Melodie Moore from 2023-04-24T02:02

While there have been big leaps in membership software in the last 5 years, membership sites are still some of the hardest to create and run properly. That’s why I brought in Melodie Moore. She’...

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How I Built It - Case Studies
Ivory Makes Mastodon Useable from 2023-04-21T02:02

When I left Twitter, it wasn’t on a whim. I had been considering it for a long time…like middle of the pandemic long. As people jumped ship from Twitter, Mastodon seemed to be the clear front-ru...

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How I Built It - Case Studies
Understanding A.I.'s Role in Online Course Creation (Presented by Sensei) from 2023-04-20T11:55:35

If you create online courses, you won’t want to miss this very special discussion! I’ll be joined by Ronnie Burt, Business Lead at Automattic, who’s overseen development of the Sensei LMS plugin...

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How I Built It - Case Studies
How to Figure Out What to Automate from 2023-04-17T02:02

It’s another Automated Solopreneur episode! Today I’m telling you 4 types of tasks you can automate – as well as questions you can ask yourself to determine what you can automate based on what y...

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How I Built It - Case Studies
How to Add a Google Doc in a Specific Folder with Your Stream Deck from 2023-04-14T02:02

One of my favorite things to do is easily automate input and idea capture from my Stream Deck. I've got two, plus a Stream Deck Pedal, so I try to make the most of them!

I've greatly impro...

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How I Built It - Case Studies
Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins from 2023-04-10T02:02

Lots of people look at the overnight success of creators, and wonder why it’s not happening for them. But the truth is…it wasn’t overnight. There’s a lot of trial and error, learning, and adjust...

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How I Built It - Case Studies
The hyperpaper eInk Planner from 2023-04-07T09:25:19

I’m a pen and paper guy for sure, but the Kindle Scribe is a perfect companion for me. And as a result, I’ve been using the freeform notebooks more like a planner. I still use (and love) my Will...

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How I Built It - Case Studies
How to NOT Burn Out While Using Social Media with Alex Marshall from 2023-04-03T02:02

Alex Marshall started coaching in February 2020…I think I just heard the collective groan. Alex did too, which is why she turned to social media — specifically Instagram — as a way to gain follo...

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How I Built It - Case Studies
Trying Out Due for Important Reminders from 2023-03-31T02:02

I’m experimenting with the Due app for iOS. What makes it interesting is the persistent reminders — which will repeat...

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How I Built It - Case Studies
Legally Protecting your online business with Sam Vanderwielen from 2023-03-27T02:02

Look I’ll cut to the quick: YES. As a creator, you still need a lawyer. Actually, the rise of the creator economy reminds me a lot of the rise of online freelancers. The internet has made making...

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How I Built It - Case Studies
Controversial Opinion: Airtable is Better Than Notion from 2023-03-24T02:00

Every so often I consider switching to Notion...that is until earlier this year when I decided I was going to double down on Airtable. See, Notion scares and confuses me. It doesn't work the way...

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How I Built It - Case Studies
Switching From Zapier to Make, and A Potpourri of Automation from 2023-03-20T02:02

I wax poetic on a number of automation-based topics, like switching from Zapier to Make, how ChatGPT can help creators (and exposes a gaping hole in the education system), and rebranding the You...

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How I Built It - Case Studies
Am I A Calendar Power User (Why Fantastical is Great) from 2023-03-17T02:02

A few weeks ago, I wrote that I was Considering a Different Calendar App. After testing BusyCal, Cron, and Calend...

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How I Built It - Case Studies
Making the Most of Your Stream Deck with Cat Mulvihill from 2023-03-13T02:02

There’s nothing better than good gear and automation talk, and that’s exactly what we’re getting today. Cat Mulvahill is one of my favorite YouTube creators because she has shown me so many cool...

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How I Built It - Case Studies
My new Favorite RSS/Read Later App (Reader by Readwise) from 2023-03-10T02:02

RSS has been such an integral part of my life basically since Google Reader. And since Google Reader shut down, I have been on a bit of a quest to find a good replacement. I think Reader by Read...

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How I Built It - Case Studies
Why Titles on YouTube (or any Content) is so Important with Jake Thomas from 2023-03-06T02:02

How do you grow a newsletter to 20,000 subscribers in less than a year? Try this ONE trick! Want to 5x your YouTube downloads? DO THIS! These are both titles I could have given this episode — an...

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How I Built It - Case Studies
Be the Experimenter from 2023-03-03T10:08:20

I had a t-shirt in college that was my prized possession. It read: "There are 10 types of people in the world: those who understand binary, and those who don't." The joke being that 10 or “one z...

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How I Built It - Case Studies
Why You’re Leaving Money on the Table with Email Automation with Kronda Adair from 2023-02-27T02:02

If you’ve ever heard me say, “I’m a recovering WordPress developer,” you’ve also heard me credit today’s guest, Kronda Adair. And while she started in WordPress, she quickly moved into one of my...

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How I Built It - Case Studies
Use Sensei to sell your online course from 2023-02-24T02:02

 Last week I told you about the best way to create an only course...but what's the best way to sell it? I firmly believe tools like Teachable and Kajabi are overpriced. When looking at LMSs, I t...

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How I Built It - Case Studies
Want to be a Better Speaker? Do THESE Things with Mike Pacchione from 2023-02-20T02:02

There’s an old adage that more people are afraid of public speaking than of death, meaning that at a funeral, more people would rather be in the casket than giving the eulogy. I suspect that whe...

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How I Built It - Case Studies
Selling an online course? DO THIS (presented by Sensei) from 2023-02-17T02:02

Too many people create online courses the wrong way. They go into a cave for 6 months, develop the course based only on what they want to teach, then announce it's for sale...to crickets. Sound ...

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How I Built It - Case Studies
You NEED to Time Track to Make Money as a Creator with Marley Majcher from 2023-02-13T02:02

Marley Majcher, The Party Goddess turned Profit Goddess, was running a business but not making money — despite her degree from Georgetown. But she managed to turn it around with this “one weird ...

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How I Built It - Case Studies
How I’m Using Paid Memberships Pro from 2023-02-10T02:02

Paid Memberships Pro is the lifeblood of my main product offering, The Podcast Liftoff Playbook. So in this first bit of 2023, I want to tell yo...

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How I Built It - Case Studies
Top 10 Lessons from 300 Episodes (Plus the Future of this Show) from 2023-02-06T02:02

It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for Ho...

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How I Built It - Case Studies
The Best Way to Build Community is Easier Than You Think with Drew Dillon from 2023-01-30T02:02

Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! B...

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How I Built It - Case Studies
How to Create a KILLER Digital Product with Molly Keyser from 2023-01-23T02:02

Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. ...

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How I Built It - Case Studies
How to Drive More Sales by Writing Content for REAL Customers with Will Shultz from 2023-01-16T02:02

We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually g...

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How I Built It - Case Studies
The Year of Budgets from 2023-01-09T02:02

I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on.

I know this because that’s what my wife said. But fear not, my friends. Like Transformers™, it’s...

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How I Built It - Case Studies
Kindle Scribe: Initial Thoughts from 2022-12-08T14:25:32

Earlier this year, Amazon announced the Kindle Scribe -- their competitor to the reMarkable 2. It's more affordable, they had an initial deal for Prime memb...

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Automating my Home for the Holidays from 2022-12-05T02:07

The show is on break, but that's not preventing me from adding a bonus episode or two! It's no secret I love automation, and invariably those automations spill out into my personal life. I view ...

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How I Built It - Case Studies
How to get the Best Copy for Your Sales Pages with Ame Proietti from 2022-11-28T02:02

It’s the time of the year were small business owners and creators have some extra time to tinker with (or fully redesign) their websites. I’m here with Copywriter Ame Proietti to tell you to ski...

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Good People, Cool Things: Ways to Grow Your Small Business with Jessi Burg from 2022-11-21T02:02

It’s a good old fashioned podcast swap with Good People, Cool Things! I really enjoy this show, and the...

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Groundhogg: Your All-in-One Marketing Tool from 2022-11-16T02:29

How I Built Bits is back, and better than ever! The focus on the show moving forward will be highlighting helpful tools and processes for creators to run a better business. And I'm excited that ...

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How I Built It - Case Studies
REAIR: Building a Cohort-Based Course with Jennifer Bourn from 2022-11-14T02:02

With the Podcast Liftoff Playbook out, and Jennifer Bourn’s Profitable Project Plan is open for enrollment right now, I thought it would be a great time to re-air her interview where she talks a...

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How I Built the Podcast Liftoff Playbook from 2022-11-07T02:02

In May, I was at a bit of a crossroads. I wasn't sure what I should do with the many things I was working on, and I felt like I was being pulled in too many directions. I couldn't focus on one t...

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How I Built It - Case Studies
Creating YouTube Content for the Viewer (and not the Algorithm) with Hannah Smolinski from 2022-10-31T02:02

We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them —...

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How I Built It - Case Studies
Why Gear Doesn’t Matter as Much as You Think it Does with Dan Bennett from 2022-10-24T02:02

It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t l...

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How I Built It - Case Studies
The Most Important Thing You Can Do as a Creator with Marie Poulin from 2022-10-17T02:02

If you’ve been listening for a while, you’ve heard this lesson 100 times: ship with what you have. Ship what you have. In other words, don’t waste time looking for the perfect tool or process. I...

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How I Built It - Case Studies
How to Get Published in the New York Times with Stephanie Lee from 2022-10-10T02:02

How do you get the NY Times (or the WSJ) to publish your article? Do you just email them and hope for the best? Well…you can, but according to Stephanie Lee, you shouldn’t. See, Stephanie is a m...

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How I Built It - Case Studies
The RIGHT Way to Pitch Sponsors for Your Content with Justin Moore from 2022-10-03T02:02

Most brands don’t care about your numbers! It’s true, and I’m not the only one who thinks so. Justin Moore knows a thing about brand deals. He’s done 500 himself, and over 1,000 through his agen...

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How I Built It - Case Studies
Want to Grow Your Business? Stop Using Someone Else’s Playbook with Cara Chace from 2022-09-26T02:02

Starting a business has never been easier. We can now sign up for a free ConvertKit account, get a nice-looking landing page, and even start selling products in mere minutes. Because of that, it...

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How I Built It - Case Studies
Define Your Business’s Values to Prevent Burnout with Shante Cofield from 2022-09-19T02:02

“Get a real job.” “If you’re going to start a business, you need to grow.” “Hustle.” If you’re starting a business, you’ve probably heard this “advice.” You’ve also probably heard that you need ...

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How I Built It - Case Studies
Creating Sponsorable Content with Melanie Deziel from 2022-09-12T02:02

Perhaps it’s fitting that today’s interview is a play in 3 acts. After all, I’m talking to Melanie Deziel, speaker, author, and founder of Story Fuel. It makes sense that we talk about creating ...

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How I Built It - Case Studies
Building a Niche Podcast and Newsletter Through Free Content with Jeff Utecht from 2022-09-05T02:02

Imagine being perfectly positioned to deal with the pandemic from a k-12 school's standpoint. That’s Jeff Utecht. Instead of just being in the K12 space, he specializes in technology implementat...

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How I Built It - Case Studies
My Failed Attempt at Building a Community from 2022-08-29T02:02

When I was in college, building a community felt pretty easy. Have some event, get free food, people come, people talk. Maybe they will bring some of their friends. This happened all the time – ...

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Want to be a Better Podcast Guest? Be Open and Honest with Sara Loretta from 2022-08-22T02:02

Today’s episode is a little different. Sara Loretta and I met through Jay Clouse’s Creative Companion Club. I mentioned I was offering free podcast coaching for episodes of this show, and she pi...

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Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan from 2022-08-15T02:02

It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s ...

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Introducing Make Money Podcasting from 2022-08-10T10:52:27

Interested in starting or growing a podcast that actually generates revenue? Check out my new show, Make Money Podcasting! 

Listen to all of the episodes and subscribe at Listen

How I Built It - Case Studies
Finding Hope in Grief as a Creator with Sherry Walling from 2022-08-08T02:02

We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us e...

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Finding and Converting Leads with Good Content with Anna Tutckaia from 2022-08-01T02:02

Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s gu...

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How Creators can Find Hidden Profit in Their Business with Nev Harris from 2022-07-25T02:02

What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you m...

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Using Your Podcast for Lead Generation with Sam Munoz from 2022-07-18T02:02

A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned...

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Troy Dean on Getting Your Students from Zero to Win from 2022-07-16T12:42:59

Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that...

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You Need to Form Good Writing Habits with Dickie Bush from 2022-07-11T02:02

I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 pr...

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Nathan Ellering on coming up with a content marketing plan from 2022-07-09T14:49:56

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. 

Lis...

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Why You’re Losing Money with a Bad Customer Experience with Marcus Merrell from 2022-07-04T02:02

“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you ...

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What It’s Like Building and Selling a Content Company with Chris Coyier from 2022-06-27T02:02

“Creator” is a word that has really come into focus in an industry in the last few years. But content creation is nearly as old as the internet itself. And building businesses from your content…...

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The Book You Need to Write Better Content with Maddy Osman from 2022-06-20T02:02

When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots....

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Jeff Sheldon on how to choose the right ideas and prevent burnout from 2022-06-18T02:02

Jeff Sheldon does what he does extremely well. But he's also expanded his business from clothes to coffee and paper products. How does he do it without burning out? Listen to today's bit to find...

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How I’m Growing My Audience from 2022-06-13T02:02

Over the last few weeks, I have been interviewing experts on communities, newsletters, referral programs, and more. As a result, I've taken some of my favorite advice and I've started implementi...

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Chris Lema on No-Code Solutions from 2022-06-11T02:02

Chris Lema knows a lot about a lot. But did you know he was doing no-code well before it became the movement it is today? In this bit, he tells us a little about how to successfully build a web ...

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How To Build a $1000/year Membership with Jay Clouse from 2022-06-06T02:02

Can you build a business off of a Twitter challenge? Perhaps it’s not as simple as that, the core concept is there: create something for people to rally around, and you have a community. Partici...

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Chris Coyier on being persistent from 2022-06-04T02:02

Chris Coyier is a man of many hats and has successfully started and sold websites, wrote books, and has a great tech startup. In today's bit, he offers some advice that is the key to his success...

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The First Step You Need to Take to Launch Your Podcast with Alban Brooke from 2022-05-30T02:02

What is stopping you from creating content? That’s the question that Alban Brooke and I set out to answer. But it didn’t start that way. I thought we’d talk about podcast stats and what creators...

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Carrie Dils on building a community and doing your own dev work from 2022-05-28T02:02

 Carrie Dils was building communities before it was cool. And was actually doing the building! In today's bit, Carrie tells us about how she built her podcast community and the pros and cons of ...

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Pitching, Writing, and Recording LinkedIn Learning Courses with Carrie Dils from 2022-05-23T02:02

LinkedIn Learning is a force in the online course space, with hundreds of courses, millions of learners, and a well-oiled machine for putting out great content. I, along with today’s guest, Carr...

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Cory Miller on building a solution to solve your own pain point from 2022-05-21T02:02

Cory Miller dolled out so much great advice in Episode 4 that we're getting a twofer. He tells us about how one of iThemes' most popular products came out of solving a big problem they had. Then...

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Building a Personalized Email Newsletter That Works for You with Brennan Dunn from 2022-05-16T02:02

A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that ...

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Brian Krogsgard on determining membership benefits and preventing churn from 2022-05-14T02:02

When you have a membership or subscription, your goal is to prevent churn, or people leaving. The best way to do that is to deliver value. But it's also a matter of how often you ask your subscr...

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How Making Helpful Content is the Right Way to Sell Products with James Laws from 2022-05-09T02:02

Most people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful...

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Rebecca Gill on Researching, validating, and launching an online course from 2022-05-07T14:02

Too many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (...

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Listener Feedback and Questions from 2022-05-02T06:02

It’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in ...

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Jason Coleman on determining value and dealing with negative reviews from 2022-04-30T06:02

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with...

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How Niche Content can get You More Sponsors with Alexis Grant from 2022-04-25T06:02

How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the impor...

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Introducing How I Built Bits from 2022-04-22T06:17

Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you...

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Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi from 2022-04-18T06:02

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and org...

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Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls from 2022-04-11T06:02

5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’...

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How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing from 2022-04-04T06:02

Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. Tha...

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How Niching Down Allows You to Charge More Without More Clients with Tara Claeys from 2022-03-28T06:02

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow ...

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Changing the National Conversation About Money through Podcasting with Brian Bristol from 2022-03-21T06:02

"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place w...

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A Winning YouTube Process for Building Trust&Getting Clients with Nicole Osborne from 2022-03-14T06:02

YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a gr...

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Working Through Different YouTube Strategies with Alastair McDermott from 2022-03-07T07:02

How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’...

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Creating Better Online Courses (That You can Charge More for) with Wes Kao from 2022-02-28T07:02

Since leaving the classroom in 2016, I've missed one aspect of teaching more than any other: connecting with students in real-time, as I teach the material. And while I love creating evergreen c...

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Who is the Pro iPhone for, and Other Creator Tools from 2022-02-21T07:02

One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that th...

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How Influencers Help Sell $5,000 Watches with R.T. Custer from 2022-02-14T07:02

Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between ...

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Building a Successful Content Empire in a Crowded Field with Christine Pittman from 2022-02-07T07:02

Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive space, and making money doing? That's exactly...

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Say it Again: Your Business NEEDS to be on TikTok with Alex Rossman from 2022-01-31T07:02

More and more, we're hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today's guest, Alex Rossman, know...

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Leveraging YouTube to Build Trust and get Leads with Jessica Freeman from 2022-01-24T07:02

Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model. What does work, you wonder? Ask web designer...

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How to Pitch the Media to Grow Your Audience with Brittney Lynn from 2022-01-17T07:02

They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pi...

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Why You Need to Publish Content to Have an Expertise with Rochelle Moulton from 2022-01-10T07:02

How do you become an authority in your field? What's the key to unlocking rewarding work and more sales with less selling? According to Rochelle Moulton, it's publishing. And Rochelle knows a th...

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My 2022 Yearly Theme: The Year of Retreat from 2022-01-03T07:02

In 2021, there was a lot of good, but there was also a lot of stress. In fact, there was a lot of everything. Seems like a year or less would do me good. But not really less of everything. I nee...

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Generosity and the Future: My Favorite Christmas Story from 2021-12-20T16:21:41

I knew from a young age, I wanted to play the drums. I got my first small kit when I was five and when my friends and I started a band, heavy quotes, I played paint buckets. When I was 15 years ...

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Faceoff: Should Speakers be Paid for Virtual Events with Nathan Wrigley from 2021-12-13T07:02

Back in October, I wrote a blog post called, "We Need to Talk About Speakers and Virtual Events." I outlined how I believe speakers should be treated when it comes to virtual events; See I feel ...

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How I Ended Up Having My Best Black Friday Sale Ever from 2021-12-06T07:03

This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I've promoted anything. The ...

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How to Leverage the Facebook Algorithm to Grow Your Business with Jono Petrohilos from 2021-11-29T07:02

Sometimes it feels like Facebook gets a bad wrap. Of course, sometimes it feels like Facebook gets exactly what it deserves…so where should we, as small business owners, fall on how to use Faceb...

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How to Properly Niche and Grow Your Membership with Corey Haines from 2021-11-22T07:02

A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Ha...

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The 2021 Gift Guides Episode! from 2021-11-15T07:02

It's the 2021 Gift Guides episode! This year I revamped the guides to be clearer, including more tools for people who work from home and podcasters, and offering more options for people looking ...

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How to Actually Sell to Your Email List with Samar Owais from 2021-11-08T07:02

Something I (and perhaps you) feel I do terribly is email marketing. I'm worried I'm not segmenting my list the right way, that I email them too much, and that what I send is not aligned with wh...

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Why Subscriptions are Crucial to Your Business with John Warrillow from 2021-11-01T06:02

Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instea...

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Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski from 2021-10-25T06:02

You've heard me say time and time again - build your list! If you want to grow your business, whether you sell products, services, or are a creator, you need to get people on your email list. An...

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Why Businesses are Missing out on TikTok with Rebecca Simon from 2021-10-18T06:02

As an elder millennial, TikTok as a platform scares and upsets me. I’m not really sure how to use it to grow my audience (if it even can) and I’m worried it’s just going to be a huge time suck. ...

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Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley from 2021-10-11T06:02

It's another live coaching call! This time I have podcaster and WordPress site builder Nathan Wrigley. We chat about how I format this show, record the bumpers and the intros, and the benefits (...

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Building a People First Business with Lauren Kennedy from 2021-10-04T06:02

Sometimes you know you're destined to run your own business. You work for companies and realize that you can't really work within the confines of a corporate structure. It's something I realized...

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How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone from 2021-09-27T06:02

Often, when it comes to launching, writing, recording, building funnels, or whatever else it is we need to do, it's easy to start because we're motivated. But the longer a project goes on, the h...

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The RIGHT Way to Run Ads and Build Funnels with Jason How from 2021-09-20T06:02

Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How know...

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How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso from 2021-09-13T06:02

Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket cold outreach. The people reaching out don’t know me ...

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Answering YOUR Questions about Podcasting from 2021-09-06T07:03

It's a listener questions episode! I thought it would be fun to round out the summer by answering some questions you've asked about how to run and grow a podcast. I hope you enjoy! in Build Some...

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Live Coaching: Launching a Course&Growing a Podcast from 2021-08-30T07:03

Today's Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he'd like to solve: launching and promoting an online course, and growing his podcast. I bel...

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The Incredible Journey from Agency to Solo Business Owner with Paul Lacey from 2021-08-23T06:02

All too often, we hear only the success story. The Olympian who won the goal. The successful millionaire who launched a business from her dorm room. It's easy to assume these stories are without...

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How to Improve Site Speed (and your Google Page Rank!) with Andy Schaff from 2021-08-16T06:02

Google has recently rolled out a new set of metrics to help website owners create better websites. They're called Core Web Vitals and understanding how they work will be important for building y...

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The Framework You Need to Take Back Your Time from 2021-08-09T06:02

If you're anything like me, you feel like there's not enough time in the day. Maybe you're take on too much, or maybe you're doing things you don't need to do. Either way, you (and I!) both need...

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What You Need to Know About Contributing to Open Source with AmyJune Hineline from 2021-08-02T06:02

AmyJune Hineline has lots of perspectives. Not only does she have a background in nursing that she's brought to the open-source world, but she also actively works with both WordPress and Drupal....

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How Your Content Strategy can Grow Your Business with Jean Perpillant from 2021-07-26T06:02

Let me tell you something: I'm not great at social media. I KNOW...totally shocking. But you know who is? My friend Jean. In fact, we had a SUPER long chat all about content strategy and social ...

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Creating and Growing Your Community with Authenticity with Michelle Frechette from 2021-07-19T06:02

Michelle Frechette knows a thing or two about building a community. Not only does she do it for multiple WordPress businesses, but she's cultivated quite the community on Twitter! As someone who...

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Welcome to How I Built It [2021] from 2021-06-27T16:31:04

New to the show? Start here.

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6 months in, how are memberships going? from 2021-06-21T06:02

In January, I rolled out the Creator Crew, a membership that allows people to support the show directly in exchange for more, ad-free content. 6 months in, how do I think it’s going? Find out ab...

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How to Write Email Copy that SELLS with Matthew DeFeo from 2021-06-14T06:02

You've heard multiple guests on this show talk about the importance of building your email list...but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we nee...

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How to Achieve Financial Freedom with Travis Hornsby from 2021-06-07T06:02

Continuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis Hornsby took himself from being deep in debt to be able to support ...

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Why Speakers Should Start a Podcast from 2021-05-31T06:02

Podcasting can be like your own personal stage. If you're a speaker,  you have the opportunity to create your own portfolio of work, allowing potential event organizers and audience members...

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How to go From $200 to $16K in 3 months with Kelsey Kerslake from 2021-05-24T06:02

The feast and the famine are two staples in running your business, right? It's doesn't have to be! That's the message from Kelsey Kerslake, who went from $200 to $16,000 in her bank account in 3...

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How to Audit Your Website for Accessibility with Bet Hannon from 2021-05-17T06:02

A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you create more accessible content. She also said that you need a human bei...

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GiveWP Acquired by Liquid Web! Interview with Matt and Devin from 2021-05-11T14:03:04

Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web. I got to interview the founders and co-authors, Matt Cro...

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Why Now is a Good Time to Build a SaaS with Jason Meller from 2021-05-10T06:02

If you've ever worked for a bigger company, you know that it's easy to get bogged down by software and other restrictions in the name of security. Heck, I was once told I couldn't work off-site ...

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Why Authors Should Start a Podcast from 2021-05-03T06:02

Promoting your book can be a tough road - I know because I'm currently on it. On top of establishing trust, you need to demonstrate that you're worth investing in. Plus, unlike online courses, i...

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Solving the Pricing Problem with Stephen King from 2021-04-26T06:02

Pricing is one of the biggest issues that freelancers and small business owners face. The worry that pricing too high will lose sales tends to outweigh the fact that pricing too low is actually ...

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What Apple Podcast Subscriptions Means for Podcasters from 2021-04-23T14:15

Apple has officially announced Apple Podcast Subscriptions, a way for podcasters to offer paid podcasts directly through the Podcasts app. We’ll cover all the fine details (how it works, pricing...

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Why Your Business NEEDS Financial Planning to Succeed with Kathy Svetina from 2021-04-19T06:02

When just starting your business, it feels like the only financial question you're asking is, "How can I make enough money to stay afloat?" And while that is a SUPER important question, it's not...

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Why Course Creators Should Start a Podcast from 2021-04-12T06:02

One of the most important things a course creator needs to do to sell courses is establish trust. Indeed you've probably heard that a customer needs to know, like, and trust you. Well, there's n...

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Pivoting an Events Plugin During a Global Pandemic with Hazel Quimpo and Zach Tirell from 2021-04-05T06:02

When you run a company focused on software for live events, you have no choice but to pivot when live events cease basically overnight. Hazel and Zach tell their fantastic story of how they were...

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Automating Paperwork with Anvil and Mang-git Ng from 2021-03-29T06:02

I LOVE automation, so when Mang-Git Ng reached out and wanted to talk about what he learned by launching a start-up fully focused on digitizing paper processes, I was hooked. If you've bought a ...

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How to Make Your eCommerce Store Even Better with Patrick Garman from 2021-03-22T06:02

One thing the global pandemic taught us is we need to have a great online presence. This is especially true if you need to sell online - and let's face it, we all do now. Well Patrick Garman of ...

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Why Having a Personal Brand is SO Important to Your Success with Michelle Knight from 2021-03-15T06:02

Have you ever wondered why your product or service didn't get much traction on social media even though you post all the time? According to Michelle Knight, it's all about your personal bra...

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Using Amazon Fulfillment to Grow Your eCommerce Business with Michael Begg from 2021-03-08T07:02

Starting an eCommerce just a few years ago was a hard task. You needed to set up a website, figure out how to accept payments, manage inventory, figure out shipping and fulfillment, and so much ...

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How to Hire a VA That Actually Helps You with Matthew Yahes from 2021-03-01T07:02

In my experience, starting out, hiring a Virtual Assistant(VA) can take up more time than you're saving. While this is true for any employee, part of the reason to hire a VA is to make more time...

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How to be an Effective Podcast Guest with Kristin Molenaar from 2021-02-22T07:02

Going on podcasts can be a great opportunity for small business owners. You're getting in front of a new audience to tell your story and show your expertise. But did you know there's a whole oth...

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How to Build a Podcast Membership: Looking at the Creator Crew from 2021-02-15T07:02

There are a lot of aspects to consider when creating a membership site. Aside from the tech stack, you need to determine what you're going to offer and why it's compelling. In some cases, like a...

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My Failed Patreon Experiment from 2021-02-08T07:08

Back in 2017, I tried launching a Patreon for this very show, after hitting 50,000 downloads in 9 months. It was an epic failure! As a relaunch memberships for this site 4 years later, I reflect...

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Making Your Website Accessible with Amber Hinds from 2021-02-01T08:00

Accessibility is an important of often overlooked aspect of web development. While some view it as an added expense, many don't even know they're doing anything wrong. Well today's guest, Amber ...

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Changes to WooCommerce and the Future of eCommerce from 2021-01-30T20:48:10

2020 was been a banner year for eCommerce, even if it’s due to an awful global pandemic. In fact, the number of eCommerce sites grew more in the first 8 weeks of the pandemic here in the United Sta...

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How to Win Virtual Pitches with Alex Price from 2021-01-25T08:33

The global pandemic has forced a lot of businesses to change their processes and practices. One major drawback of not being able to meet in person is when we pitch new clients or customers, it h...

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Buying and Selling Blogs with Chelsea Clarke from 2021-01-18T07:22

We've heard about flipping houses, but what about flipping blogs? Chelsea Clarke has built an entire business on just that. She teaches us what to look for when buying a blog, and the steps we n...

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How I Built It - Case Studies
Building and Evolving Profitable Project Plan with Jennifer Bourn from 2021-01-11T07:25

Jennifer Bourn has been successfully running Profitable Project Plan, her training program for freelancers and small business owners, for several years. But it wasn't something that instantly ma...

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How I Built It - Case Studies
2021: The Year of Opportunity from 2021-01-04T11:30

One of my favorite things to do at the end of each year is plan my Yearly Theme. It’s becoming a bit of a tradition and I’ve even got my...

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How I Built It - Case Studies
2020 State of the Word Thoughts from 2020-12-17T20:49:20

Matt Mullenweg gave his annual State of the Word, an update on all things WordPress, . He focused on a few key areas, like how WordPress grew in a pandemic year, an update on each major release of ...

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How I Built It - Case Studies
Favorites of 2020 from 2020-12-15T07:02

It’s that time of year again! I round up my favorite media and tech picks of 2020 - but this year I’m doing it a little differently. Over on Casabona.org, I’ve written blog posts for the past se...

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How I Built It - Case Studies
WordPress 5.6 is Out! from 2020-12-10T11:29

WordPress 5.6 “Simone” is out now! It’s the last major update of 2020 and it’s packed with lots of changes. We’ll get an overview of what’s changed, as well as demos of auto-updates, Block Patterns...

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How I Built It - Case Studies
Season 9 Recap from 2020-12-08T07:02

Well 2020 was unlike any year I’ve lived through, and I’m sure it’s the same for you. When I decided to come up with a theme for Season 9, which started in July, we were a couple of months into ...

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How I Built It - Case Studies
How I Wrote My Book from 2020-12-01T07:02

In September 2020, my 4th book published by a publisher (6th overall) came out. It's called HTML and CSS: Visual QuickStart Guide and it's a (very) beginner's g...

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How I Built It - Case Studies
Writing What You Know with Winstina Hughes from 2020-11-24T07:02

Winstina Hughes is an Assistant Regional Planner for the Maryland Department of Transportation but she's coming to us today as a member of the wordpress community! Throughout the interview we ta...

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How I Built It - Case Studies
WCUS Speaker Series: Dev Track from 2020-11-19T19:48:20


In our third and final speaker track, we’re looking at development! We’ll hear from Akshat Choudhary, Leo Losoviz, and David Baumwald  about smart updates, using GraphQL, a...

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How I Built It - Case Studies
Building Good Web Forms with Naomi C. Bush from 2020-11-17T07:02

Throughout this season, we’ve talked about create content to build an audience. And the best way to build that audience and interact with them is forms. Well, Naomi C Bush tells us all about som...

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How I Built It - Case Studies
WCUS Speaker Series: Business Track from 2020-11-12T11:07


After taking a break last week to talk to Hugh Lashbrooke, we’re back with the Business Track. Chris Ford, Laura Byrne-Cristiano, and and Patrick Rauland will all be giving you great ...

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How I Built It - Case Studies
Making Resource Sites for Fun and Money with Jase Rodley from 2020-11-10T07:02

Jase Rodley has A LOT going on. In fact, since we recorded this episode, he stepped down from Rank Defender to run Dialed Labs. His energy and drive are apparent in the interview, where we talk ...

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How I Built It - Case Studies
Building the Learn WordPress Platform with Hugh Lashbrooke from 2020-11-05T14:00


This is another entry in the WordPress: Year in Review series! When the global pandemic started affecting WordCamps…well, globally…the WordPress Community Team started working o...

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How I Built It - Case Studies
2020 Gift Guides from 2020-11-03T07:02

It has become a bit of a time-honored tradition for me to do gift guides around the holidays. I often get asked for recommendations on office, podcast, and pen gear. I write the gift guides up o...

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How I Built It - Case Studies
WCUS Speaker Stage: The User Track from 2020-10-29T13:33


A long standing tradition of WordCamp US is to have multiple tracks to cater to different folks in the community and the first few episodes of this series will be no different! This week, i...

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How I Built It - Case Studies
Building a WordPress Meetup from Scratch with Joe A. Simpson Jr. from 2020-10-27T06:02

Joe Simpson did something that, in my opinion, is very difficult to do. He created a local community out of virtually nothing. Living in Castilla, CA, he built the WordPress Santa Clarita Valley...

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How I Built It - Case Studies
Running Virtual Events with Dave Shrein from 2020-10-20T06:02

Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for his agency Campaign Donut, and I thought it...

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How I Built It - Case Studies
One Great Way to Build Your Email List with Bud Kraus from 2020-10-13T06:02

Lately on this show we've been focusing on big picture stuff, but it's really the small changes that make a big difference. Proof of that is Bud Kraus. He was trying to grow his newsletter and g...

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How I Built It - Case Studies
Evolving Membership Offerings with Brian Krogsgard from 2020-10-06T06:02

I love talking to Brian Krogsgard. And if you need proof, we had a SUPER long pre-show that I'm going to release as bonus content when I roll out the Build Something Membership.

And s...

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How I Built It - Case Studies
4 Ways to Monetize Your Podcast from 2020-09-29T06:02

Monetizing your podcast doesn't just mean sponsors. There are methods you can employ to generate income from your show - whether it's direct dollars or warm leads. Here are 4 ways to monetize yo...

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How I Built It - Case Studies
Using Webinars to Grow Your Audience with Emily Hunkler from 2020-09-22T06:18

Webinars can be a great way to grow your audience, but are a tough business. Today's guest, Emily Hunkler, is a pro! She is able to host consistent webinars and virtual meetups for GoWP at a tim...

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How I Built It - Case Studies
Creating Field Guides with David Sparks from 2020-09-15T07:00

I have a confession that won't be much of a confession once you start listening to this episode. I'm a big fan of David Sparks. I think he does great work in several different areas an I'm excit...

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How I Built It - Case Studies
Creating Content for LinkedIn Learning with Tracey Larvenz from 2020-09-08T06:02

I'm really excited to take to Tracey Larvenz today - he's my content manager over at linkedIn Learning and he's so great to work with! Being a Content Manager at LinkedIn Learning, it's his job ...

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How I Built It - Case Studies
Creating an Army of Advocates with Tessa Kriesel from 2020-09-01T06:02

Let me tell you about my friend Tessa. She is very passionate about her work. And what's her work? Well she finds people who are passionate about products! In this episode Tessa will give us tip...

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How I Built It - Case Studies
Why You Need to be on Voice Search with Chip Edwards from 2020-08-25T06:02

Voice Search! Amazon Echo! Google! Chip Edwards knows a thing or two about all of these topics and let me tell you what I learned: We are all sleeping on voice search. Chip will tell us the impo...

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How I Built It - Case Studies
The Past and Future of Podcasting with Lisa Laporte from 2020-08-18T06:02

Lisa Laporte is the CEO of TWiT.tv and after a few weeks of talking about how to podcast and what it can do for your content, I thought she'd be the perfect person, to come on and talk about sta...

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How I Built It - Case Studies
Hosting a Daily Podcast with Harry Morton from 2020-08-11T06:02

One of the hardest things to do is put out daily content…and on top of that, making it helpful, timely, and in podcast form! This sounds like a ton of work, but Harry Morton of Lower Street does...

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How I Built It - Case Studies
Find the Right Podcast Membership Benefits with Stephen Hackett from 2020-08-04T06:02

Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Re...

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How I Built It - Case Studies
Better Audience Engagement for Your Content with Taylor Waldon from 2020-07-28T06:02

Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveW...

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How I Built It - Case Studies
Trending on LinkedIn with Cara North from 2020-07-21T07:14

A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I've brought on C...

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How I Built It - Case Studies
Managing Social Media for a Government Agency with Joseph Galbo from 2020-07-14T06:02

Just because you're a government organization doesn't mean you can't have a little personality. That's what my friend Joe Galbo proves day-in and day-out over at the Consumer Products Safet...

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How I Built It - Case Studies
Automating Your Life with James Rose from 2020-07-07T06:02

Have you every wondered how some people seem to do so much? Well this week I sit down with James Rose to unlock some of the secrets of one of my favorite topics: automation. We talk about what i...

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How I Built It - Case Studies
Growing Your Audience on Instagram with Andrea Zoellner from 2020-06-30T06:02:08

Wondering how to build a following on Instagram? I was! It's my favorite social platform and I'm trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fan...

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How I Built It - Case Studies
Season 8 Wrap Up: Vet Clients and Build Your List from 2020-06-23T06:54

We're at the half for 2020, which means the end of Season 8. I'm proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, ...

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How I Built It - Case Studies
Tools Roundup for June 2020 from 2020-06-16T06:02

We're at the halfway mark for the year and I've been trying out a lot of new tools and processes. In this bonus episode, I wanted to talk about WordPress plugins, digital products, and analog to...

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How I Built It - Case Studies
What to Focus on in a Recession with Brad Morrison from 2020-06-09T06:02

With everything happening during the COVID-19 pandemic and the economic recession, it's easy to panic, cut costs, and coast until this all blows over. But that can kill your business. Instead we...

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How I Built It - Case Studies
Behind the Scenes: Building Podcast Liftoff: Launch from 2020-06-02T06:02

Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the cur...

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How I Built It - Case Studies
Improving Customer Relationships with John Vuong from 2020-05-26T06:02

John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fantastic advice for forging better relationshi...

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How I Built It - Case Studies
3 Tips for Pivoting Because of COVID-19 from 2020-05-19T06:02:47

I know what you're thinking - another podcast doing another episode about COVID-19. But now that we're in the thick of it, and we know it's not just "a few weeks at home," I wanted to reach out ...

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How I Built It - Case Studies
Grow Your Business with a Mastermind from 2020-05-12T06:02

Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he's talking about. If you need some extra business support (esp...

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How I Built It - Case Studies
Automating to Save Time and Money: My Automation Toolkit from 2020-05-05T06:03

In August 2018 I was challenged to automate more. Now, nearly 2 years later, I've removed myself from core processes because of it. I'm saving lots of time, which allows me to focus on the impor...

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How I Built It - Case Studies
Understanding Customer Journey with Ronald Gijsel from 2020-04-28T06:02

As more businesses are starting to do commerce nearly exclusively online, it's important to know how your customers are finding you and how they make decisions. Enter Ronald Gijsel, the Communit...

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How I Built It - Case Studies
Productizing Your Service with Brian Cassel from 2020-04-21T06:02

Last week we heard from Maddy Osman about how to make money on marketplaces - and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has yo...

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How I Built It - Case Studies
Making Money on Marketplaces with Maddy Osman from 2020-04-14T10:57

Maddy Osman has a unique approach to her business and agency - and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’...

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How I Built It - Case Studies
The Importance of Niching Down, Part 2 with Sara Dunn from 2020-04-07T06:02

Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her star...

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How I Built It - Case Studies
Growing Your Network through Community Involvement with Vito Peleg from 2020-03-31T06:02

Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community ...

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How I Built It - Case Studies
Growing from Freelancer to Agency Owner with Matt Adams from 2020-03-24T06:02

I’ve known Matt Adams for the better part of a decade - we’ve worked on some interesting projects together, which we’ll reminisce about as we dive into how he’s built an agency out of what star...

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How I Built It - Case Studies
Managing Client Relationships with Nathan Ingram from 2020-03-17T06:02

Nathan Ingram is a fantastic freelancer, educator, and coach. I met him doing iThemes Webinars and he always manages to ask the right questions and tee up the right talking points. I’m excited ...

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How I Built It - Case Studies
Optimizing Your Time While Running a Business with Erin Flynn from 2020-03-10T06:02

Erin Flynn is one of my favorite people to talk to. We are in a Master Mind group together and her insight and approach is always appreciated. Today, we’re talking about how she’s managed to bu...

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How I Built It - Case Studies
Using ConvertKit to Drive Business from 2020-03-03T07:02

Last week, you heard from Angel Marie about the importance of building your list, and how you can use ConvertKit to do it. Today, I decided to pull back the curtain and tell you exactly how I us...

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How I Built It - Case Studies
Build Your List Using ConvertKit with Angel Marie from 2020-02-25T07:23

I’m so excited to be talking to Angel Marie,  the Creator Educator over at ConvertKit this week. And we’re talking about one of my favorite topics: building your list. I’ve become a huge propon...

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How I Built It - Case Studies
Becoming Location Independent with Ben Collins from 2020-02-18T07:23

Ben Collins’ story is an interesting one! He went from forensic accountant to creating and selling online courses about Google Sheets - talk about niching down! But we talk about more than that...

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How I Built It - Case Studies
Using Systems to Run a More Efficient Business with Shannon Shaffer from 2020-02-11T07:27

Shannon Shaffer is the founder of Purple Finch Studios, a small agency she runs in Pennsylvania, and today we’re talking about the systems and automation she put in place to make her and her tea...

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How I Built It - Case Studies
Should You Start a Podcast? from 2020-02-04T07:23

As tools for podcasting have evolved, the question of, “Can I start a podcast” has changed to, “should I start a podcast?” And importantly, will it help you grow your business? We’re going to ta...

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How I Built It - Case Studies
Growing Your Business Through Podcasting with Matt Medeiros from 2020-01-28T07:02:21

Today I’m talking to my good friend Matt Medeiros. We both share a passion for podcasting and content creation in general. On top of talking about getting involved in local businesses, and lega...

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How I Built It - Case Studies
Advice Roundup: Things You Wish You Knew Before You Start Your Business from 2020-01-21T07:24:14

If you've been freelancing or running a small business for any amount of time, you've learned a few things you probably wish you knew from the start. In this episode, I've asked a few of my free...

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How I Built It - Case Studies
Get More Clients Using Content, with Jessica Lawlor from 2020-01-14T08:03:32

Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this yea...

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Preventing the Famine with Jason Resnick from 2020-01-07T08:03:25

This year, 2020, the show is going to focus heavily on Freelancers and small business owners. And to kick things off, I’m talking to long time freelancer and educator Jason Resnick. He’s the fou...

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How I Built It - Case Studies
Forget Resolutions. Here’s My 2020 Yearly Theme from 2019-12-26T12:52:38

Lots of people like to make resolutions around the new year. Fresh calendar, fresh start. I've gotten away from doing that and instead talking about a yearly theme - an idea I got from the Corte...

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How I Built It - Case Studies
Getting the Right Audio Gear with Ryan White from 2019-12-03T07:02:48

I’m ending this season of How I Built It by geeking out about audio stuff with my guest, Ryan White. He’s the US Product Specialist for Rode Microphones - a company that makes great gear, and who h...

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How I Built It - Case Studies
Getting Back to Basics and Blogging with Colin Devroe from 2019-11-26T07:02:10

I was excited to reconnect with my friend Colin Devroe on this episode. We met through the WordPress community in Scranton and I just the co-working space he and his business part Kyle created. In ...

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The 2019 Gift Guide! from 2019-11-22T00:10:17

The 2019 holiday season is here! Many of you are business owners, remote workers, and freelancers - so I thought I'd put together a bonus episode based on my 2 popular gift guides. Here are some gr...

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How I Built It - Case Studies
Improving Accessibility for your Events with Svetlana Kouznetsova from 2019-11-19T07:02:40

This interview is a little different than most. See, Svetlana Kouznetsova is an accessibility consultant who’s also deaf. Our interview was conducted completely using Google Docs. The voice you’ll ...

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How I Built It - Case Studies
Exploring VC Funding with Nathan Beckord from 2019-11-12T08:03:33

Nathan Beckord is the CEO of Founder Suite, a group of tools to help those seeking venture capital, as well as tools for venture capitalists. We talked all about how he built this after spending a ...

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How I Built It - Case Studies
Repurposing Your Content with Jaclyn Schiff from 2019-11-05T09:04:45

Jaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also b...

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Using Social Proof to Improve Your Sales with Tevya Washburn from 2019-10-29T07:03:08

Tevya Washburn reached out to me over the summer and asked if I might be interested in having him on the show - it turns out his timing was great. See Tevya created a WordPress plugin to help gathe...

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Using Escape Rooms for Team Building with Greg Koberger from 2019-10-22T13:15:57

Greg Koberger is easily one of the most interesting guys I talked to this year. Not only do we talk about team building with escape rooms - a super cool concept, by the way - but we touch on mental...

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How I Built It - Case Studies
Onboarding Employees with Micah Rowland from 2019-10-15T08:04:48

Micah Rowland isn’t your everyday builder. He doesn’t build homes, cabinets, or even software. As COO of Fountain, Micah builds people, teams, and processes. He offers a wealth of advice on buildin...

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Stop Losing Your Data with Brian Gill from 2019-10-08T10:03:37

Brian is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn't be a prohibitively expensive service, Brian founded Gillware, where he and his t...

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A Better Way to Spend Your Calendar Time with Woven and Tim Campos from 2019-10-01T10:02:46

I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven - a calendar that actually accounts for your life and your free time. We talk about his experience at Faceb...

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Developing a Mailing List Tool on top of GMail with Ajay Goel from 2019-09-24T10:03:05

Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots o...

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Write Better Copy and get More Leads with Josh Garofalo from 2019-09-17T10:03:16

That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re ...

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How I Built It - Case Studies
Building Better Marketing Automation through WordPress with Adrian Tobey from 2019-09-10T10:03:40

Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg - something to help with yout marketing automation. On top of creating the plugin we talk qu...

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Building the State Department’s Website with Tracy Rotton from 2019-09-03T10:03:21

Tracy Rotton is a longtime friend of mine from the WordPress space - we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things...

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5 Biggest Takeaways from Podcast Movement 2019 from 2019-08-27T10:03:14

Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re ...

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Creating Safer Parking Garages with Gordon Stannis and Twisthink from 2019-08-20T10:50:57

Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our ho...

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Creating Safer Parking Garages with Gordon Stannis and Twisthink from 2019-08-20T10:50:57

Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our ho...

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How I Built It - Case Studies
Automating Your Home with Colin Billings from 2019-08-13T07:03:26

Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of ...

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How I Built It - Case Studies
Automating Your Home with Colin Billings from 2019-08-13T07:03:26

Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of ...

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How I Built It - Case Studies
Avoiding Overrun (and Lawsuits) through Better Project Management with Jessica Hall from 2019-08-06T07:03:35

Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago - the Accenture/Hertz case, ...

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How I Built It - Case Studies
Avoiding Overrun (and Lawsuits) through Better Project Management with Jessica Hall from 2019-08-06T07:03:35

Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago - the Accenture/Hertz case, ...

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How I Built It - Case Studies
Coaching Entrepreneurs with Alex McClafferty from 2019-07-30T07:03:50

Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDadd...

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Coaching Entrepreneurs with Alex McClafferty from 2019-07-30T07:03:50

Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDadd...

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How to Change Careers with Kirsten Bunch from 2019-07-23T07:03:45

Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirste...

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How to Change Careers with Kirsten Bunch from 2019-07-23T07:03:45

Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirste...

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How I Built It - Case Studies
Staying Physically Healthy While Freelancing with Michelle Schulp from 2019-07-16T07:03:52

Michelle Schulp is a fantastic web designer in the WordPress space - you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelan...

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Staying Physically Healthy While Freelancing with Michelle Schulp from 2019-07-16T07:03:52

Michelle Schulp is a fantastic web designer in the WordPress space - you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelan...

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Mental Health and Freelancing with Allie Nimmons from 2019-07-09T07:03:48

Allie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that...

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Mental Health and Freelancing with Allie Nimmons from 2019-07-09T07:03:48

Allie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that...

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How I Built It - Case Studies
Season 6 Wrap Up (Bonus Episode!) from 2019-06-24T06:48:58

We got lots of great advice over the course of Season 6. Over the course of about 10 minutes, we're going to distill all of that advice into 3 overarching themes. Take a listen to find out what the...

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How Vaccines and Other Drugs get to Market with Susan Goebel from 2019-06-11T07:03:23

It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business d...

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How Vaccines and Other Drugs get to Market with Susan Goebel from 2019-06-11T07:03:23

It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business d...

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Understanding how Pricing Affects Conversion with Patrick Campbell from 2019-06-04T07:03:51

Patrick Campbell was curious about how people price products, and how pricing affects conversion - so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His i...

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How I Built It - Case Studies
Understanding how Pricing Affects Conversion with Patrick Campbell from 2019-06-04T07:03:51

Patrick Campbell was curious about how people price products, and how pricing affects conversion - so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His i...

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How I Built It - Case Studies
Building an International Hosting Solution with Jan Loffler and Plesk from 2019-05-28T07:03:35

Jan Löffler is the CTO of Plesk, which is fantastic server management software. They're rapidly growing set of sophisticated tools is inspiring., In this episode we'll talk all about the history of...

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How I Built It - Case Studies
Building an International Hosting Solution with Jan Loffler and Plesk from 2019-05-28T07:03:35

Jan Löffler is the CTO of Plesk, which is fantastic server management software. They're rapidly growing set of sophisticated tools is inspiring., In this episode we'll talk all about the history of...

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How I Built It - Case Studies
A Interesting Solution to Contact Management with Jay Gibb from 2019-05-21T07:03:33

Jay Gibb is the founder and CEO of CloudSponge - a B2B SaaS company that sells an address book widget. We talked about growing an audience, research good opportunities for building a product, and J...

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How I Built It - Case Studies
A Interesting Solution to Contact Management with Jay Gibb from 2019-05-21T07:03:33

Jay Gibb is the founder and CEO of CloudSponge - a B2B SaaS company that sells an address book widget. We talked about growing an audience, research good opportunities for building a product, and J...

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How I Built It - Case Studies
Building Better Partnership Programs with Lindsey Miller from 2019-05-14T07:03:51

If you've ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. W...

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How I Built It - Case Studies
Building Better Partnership Programs with Lindsey Miller from 2019-05-14T07:03:51

If you've ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. W...

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How I Built It - Case Studies
The Fastest Way to Spin Up WordPress Sites with Brad Touesnard from 2019-05-07T07:03:20

Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Mig...

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How I Built It - Case Studies
The Fastest Way to Spin Up WordPress Sites with Brad Touesnard from 2019-05-07T07:03:20

Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Mig...

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How I Built It - Case Studies
Building a Better Toothbrush with Mihran Papazian from 2019-04-30T07:03:19

Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize...toothbrushes! In a rare episode, we cover what it's like creating a physical product, from the deep research they di...

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How I Built It - Case Studies
Building a Better Toothbrush with Mihran Papazian from 2019-04-30T07:03:19

Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize...toothbrushes! In a rare episode, we cover what it's like creating a physical product, from the deep research they di...

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How I Built It - Case Studies
Extending WooCommerce with James Kemp from 2019-04-23T07:03:43

James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and d...

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How I Built It - Case Studies
Extending WooCommerce with James Kemp from 2019-04-23T07:03:43

James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and d...

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How I Built It - Case Studies
Going up Against Spotify and Apple Music with Stephanie Scapa from 2019-04-16T07:03:30

Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a ...

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How I Built It - Case Studies
Going up Against Spotify and Apple Music with Stephanie Scapa from 2019-04-16T07:03:30

Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a ...

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How I Built It - Case Studies
Why You Absolutely Need a VPN with Yuriy Popov from 2019-04-09T07:03:41

Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the ...

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How I Built It - Case Studies
Why You Absolutely Need a VPN with Yuriy Popov from 2019-04-09T07:03:41

Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the ...

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How I Built It - Case Studies
Selling a Niche Buisness with Sam Brodie from 2019-04-02T07:03:43

Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how t...

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How I Built It - Case Studies
Selling a Niche Buisness with Sam Brodie from 2019-04-02T07:03:43

Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how t...

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How I Built It - Case Studies
Building an InVision Competitor on WordPress with Andre Gagnon from 2019-03-26T07:03:33

Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, w...

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How I Built It - Case Studies
Building an InVision Competitor on WordPress with Andre Gagnon from 2019-03-26T07:03:33

Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, w...

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How I Built It - Case Studies
Building a Nomadic WordPress Plugin Business with Jan Thielemann from 2019-03-19T07:03:46

Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where...

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How I Built It - Case Studies
Building a Nomadic WordPress Plugin Business with Jan Thielemann from 2019-03-19T07:03:46

Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where...

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How I Built It - Case Studies
How Live Captioning Works with Amanda Lundberg from 2019-03-12T07:03:12

Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it's like ...

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How I Built It - Case Studies
How Live Captioning Works with Amanda Lundberg from 2019-03-12T07:03:12

Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it's like ...

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How I Built It - Case Studies
Personalization is the Path Forward with Brennan Dunn from 2019-03-05T08:03:33

Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It's used by people like Pat Flynn to make sure their website is targeting the proper audience. We t...

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How I Built It - Case Studies
Personalization is the Path Forward with Brennan Dunn from 2019-03-05T08:03:33

Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It's used by people like Pat Flynn to make sure their website is targeting the proper audience. We t...

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How I Built It - Case Studies
A Better Way to Manage Facebook Ads with Dan Stocke from 2019-02-26T08:03:26

Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers...

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How I Built It - Case Studies
A Better Way to Manage Facebook Ads with Dan Stocke from 2019-02-26T08:03:26

Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers...

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How I Built It - Case Studies
Building and Designing Your Online Courses and Laura Elizabeth from 2019-02-19T08:03:20

Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course...

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How I Built It - Case Studies
Building and Designing Your Online Courses and Laura Elizabeth from 2019-02-19T08:03:20

Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course...

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How I Built It - Case Studies
Building Invoicing Software for Freelancers with Mike McDerment and FreshBooks from 2019-02-12T08:03:23

Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one - where he started with an MVP and then built it up from there. His journey r...

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How I Built It - Case Studies
Building Invoicing Software for Freelancers with Mike McDerment and FreshBooks from 2019-02-12T08:03:23

Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one - where he started with an MVP and then built it up from there. His journey r...

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How I Built It - Case Studies
How Knowing Your Customers Lets You Charge More with Nathalie Lussier from 2019-02-05T08:03:07

Nathalie Lussier is has created a unique, powerful LMS plugin for WordPress that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers. In this...

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How I Built It - Case Studies
How Knowing Your Customers Lets You Charge More with Nathalie Lussier from 2019-02-05T08:03:07

Nathalie Lussier is has created a unique, powerful LMS plugin for WordPress that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers. In this...

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How I Built It - Case Studies
Using Automation to Run Your Consulting Business with Chris Bintliff from 2019-01-29T08:03:37

I focused a lot on automation in 2018, so I was really excited to talk to today's guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic ...

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How I Built It - Case Studies
Using Automation to Run Your Consulting Business with Chris Bintliff from 2019-01-29T08:03:37

I focused a lot on automation in 2018, so I was really excited to talk to today's guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic ...

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How I Built It - Case Studies
Is Drop Shipping Right for You? with Anton Kraly from 2019-01-22T08:03:45

Anton Kraly is the founder of Drop Ship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how w...

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How I Built It - Case Studies
Is Drop Shipping Right for You? with Anton Kraly from 2019-01-22T08:03:45

Anton Kraly is the founder of Drop Ship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how w...

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How I Built It - Case Studies
Building an Indie Podcast Network with Myke Hurley from 2019-01-15T08:03:29

Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interestin...

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How I Built It - Case Studies
Building an Indie Podcast Network with Myke Hurley from 2019-01-15T08:03:29

Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interestin...

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How I Built It - Case Studies
Bonus: 4 Interviews on Implementing Gutenberg from 2018-12-18T16:59:26

In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justi...

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How I Built It - Case Studies
Empowering Developers to Sell with Vova Feldman and Freemius from 2018-12-04T08:03:33

Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people se...

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How I Built It - Case Studies
Empowering Developers to Sell with Vova Feldman and Freemius from 2018-12-04T08:03:33

Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people se...

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How I Built It - Case Studies
Using WordPress to Send Newsletters with Kim Gjerstad and MailPoet from 2018-11-27T08:03:15

Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. ...

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How I Built It - Case Studies
Using WordPress to Send Newsletters with Kim Gjerstad and MailPoet from 2018-11-27T08:03:15

Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. ...

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How I Built It - Case Studies
The Many Hats of a Small Business Owner with Daniel Espinoza from 2018-11-20T08:03:51

Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic ...

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How I Built It - Case Studies
The Many Hats of a Small Business Owner with Daniel Espinoza from 2018-11-20T08:03:51

Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic ...

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How I Built It - Case Studies
Setting Yourself Apart (and Time Tracking!) with Liam Martin from 2018-11-13T08:03:55

Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it's grown to the massive user base it boasts. We also talk about how long...

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How I Built It - Case Studies
Setting Yourself Apart (and Time Tracking!) with Liam Martin from 2018-11-13T08:03:55

Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it's grown to the massive user base it boasts. We also talk about how long...

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How I Built It - Case Studies
The First Managed WooCommerce Hosting with Chris Lema from 2018-11-06T08:03:49

Chris Lema is a man who knows how to build a good product. And in this episode, he's going to tell us all about how he helped build Liquid Web's Managed WooCommerce Hosting. We'll talk about what e...

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How I Built It - Case Studies
The First Managed WooCommerce Hosting with Chris Lema from 2018-11-06T08:03:49

Chris Lema is a man who knows how to build a good product. And in this episode, he's going to tell us all about how he helped build Liquid Web's Managed WooCommerce Hosting. We'll talk about what e...

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How I Built It - Case Studies
How I Built My Podcast: Looking Back on 100 Episodes from 2018-10-30T07:03:09

I can't believe we've reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I'll go over the idea, what I've learned over 2 years of podcasting,...

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How I Built It - Case Studies
How I Built My Podcast: Looking Back on 100 Episodes from 2018-10-30T07:03:09

I can't believe we've reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I'll go over the idea, what I've learned over 2 years of podcasting,...

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How I Built It - Case Studies
White Labeling Premium WordPress Support with Joe Howard from 2018-10-23T07:03:08

Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to t...

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How I Built It - Case Studies
White Labeling Premium WordPress Support with Joe Howard from 2018-10-23T07:03:08

Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to t...

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How I Built It - Case Studies
Planning and Producing a Virtual Event with Brian Richards from 2018-10-16T07:03:49

Brian Richards is officially the first repeat guest on the show, and this time around he's talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and ...

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How I Built It - Case Studies
Planning and Producing a Virtual Event with Brian Richards from 2018-10-16T07:03:49

Brian Richards is officially the first repeat guest on the show, and this time around he's talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and ...

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How I Built It - Case Studies
Developing an App Fit to Write Ulysses with Max Seelemann from 2018-10-09T07:03:24

Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developi...

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How I Built It - Case Studies
Developing an App Fit to Write Ulysses with Max Seelemann from 2018-10-09T07:03:24

Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developi...

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How I Built It - Case Studies
Video on Demand That gets You Paid with PJ Taei and Uscreen from 2018-10-02T07:03:46

PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it's your online course or a video series, they have you covered. In this episo...

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How I Built It - Case Studies
Video on Demand That gets You Paid with PJ Taei and Uscreen from 2018-10-02T07:03:46

PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it's your online course or a video series, they have you covered. In this episo...

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How I Built It - Case Studies
Getting Paid Consulting using EDD with Mark Zahra from 2018-09-25T07:03:36

Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads.  I was excited to talk to him about this because it's something that I thought of doing myself ...

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How I Built It - Case Studies
Getting Paid Consulting using EDD with Mark Zahra from 2018-09-25T07:03:36

Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads.  I was excited to talk to him about this because it's something that I thought of doing myself ...

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How I Built It - Case Studies
Paywalling Your Premium Content with Jeremy Green from 2018-09-18T07:03:55

Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind - you guessed it - a paywall. ...

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How I Built It - Case Studies
Paywalling Your Premium Content with Jeremy Green from 2018-09-18T07:03:55

Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind - you guessed it - a paywall. ...

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How I Built It - Case Studies
Creating a Guided SEO Product with Lindsay Halsey from 2018-09-11T07:03:49

Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over t...

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How I Built It - Case Studies
Creating a Guided SEO Product with Lindsay Halsey from 2018-09-11T07:03:49

Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over t...

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How I Built It - Case Studies
Implementing a Process for SEO with Pam Aungst from 2018-09-04T07:03:17

So far this season we've looked at starting an SEO agency and an SEO product. But what we haven't looked at was a good strategy - especially when it comes to Pay per Click and the like. Well that c...

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How I Built It - Case Studies
Implementing a Process for SEO with Pam Aungst from 2018-09-04T07:03:17

So far this season we've looked at starting an SEO agency and an SEO product. But what we haven't looked at was a good strategy - especially when it comes to Pay per Click and the like. Well that c...

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How I Built It - Case Studies
John Doherty and Credo from 2018-08-28T07:03:13

John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about...

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How I Built It - Case Studies
SEO for Saas Companies with Jeremiah Smith from 2018-08-21T13:10:04

Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He ...

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How I Built It - Case Studies
SEO for Saas Companies with Jeremiah Smith from 2018-08-21T13:10:04

Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He ...

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How I Built It - Case Studies
Creating a Hosted Events Platform with Zach Tirrell and Loxi from 2018-08-14T07:03:27

Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to sup...

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How I Built It - Case Studies
Creating a Hosted Events Platform with Zach Tirrell and Loxi from 2018-08-14T07:03:27

Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to sup...

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How I Built It - Case Studies
Better WooCommerce Analytics with Bryce Adams and Metorik from 2018-08-07T07:03:21

Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. W...

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How I Built It - Case Studies
Better WooCommerce Analytics with Bryce Adams and Metorik from 2018-08-07T07:03:21

Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. W...

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How I Built It - Case Studies
Teaching Web Development with Tessa Kreisel from 2018-07-31T07:03:12

Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved...

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How I Built It - Case Studies
Teaching Web Development with Tessa Kreisel from 2018-07-31T07:03:12

Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved...

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How I Built It - Case Studies
Designing the Profitable Project Plan with Jennifer Bourn from 2018-07-24T12:01:34

Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage cli...

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How I Built It - Case Studies
Designing the Profitable Project Plan with Jennifer Bourn from 2018-07-24T12:01:34

Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage cli...

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How I Built It - Case Studies
Designing the Profitable Project Plan with Jennifer Bourn from 2018-07-24T12:01:34

Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage cli...

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How I Built It - Case Studies
Mental Health and Gaming with Abbey Perl from 2018-07-17T07:03:13

Abbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went abou...

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How I Built It - Case Studies
Mental Health and Gaming with Abbey Perl from 2018-07-17T07:03:13

Abbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went abou...

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How I Built It - Case Studies
Designing a Video Game with Seth S. Scott from 2018-07-10T07:03:36

Seth S. Scott's story is an interesting one. He up and moved to New York City to pursue a career in game development. He tool a game design boot camp and left with his first commercial  game, Membr...

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How I Built It - Case Studies
Designing a Video Game with Seth S. Scott from 2018-07-10T07:03:36

Seth S. Scott's story is an interesting one. He up and moved to New York City to pursue a career in game development. He tool a game design boot camp and left with his first commercial  game, Membr...

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How I Built It - Case Studies
Bringing GDPR Protection to WordPress with Scott DeLuzio from 2018-07-03T15:09:45

Scott DeLuzio is a WordPress plugin developer who likes to scratch his own itch on some pretty heavy topics, and his latest is no exception. We talk about one of this summer’s hottest topics: GDPR....

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How I Built It - Case Studies
Bringing GDPR Protection to WordPress with Scott DeLuzio from 2018-07-03T15:09:45

Scott DeLuzio is a WordPress plugin developer who likes to scratch his own itch on some pretty heavy topics, and his latest is no exception. We talk about one of this summer’s hottest topics: GDPR....

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How I Built It - Case Studies
Using WordPress in Higher Ed with Rachel Cherry from 2018-06-26T07:03:32

Rachel Cherry is a front end developer and lead organizer of WPCampus, a WordPress conference focused on Higher Education. In this episode, we talk about what goes into putting on this conference, ...

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How I Built It - Case Studies
Using WordPress in Higher Ed with Rachel Cherry from 2018-06-26T07:03:32

Rachel Cherry is a front end developer and lead organizer of WPCampus, a WordPress conference focused on Higher Education. In this episode, we talk about what goes into putting on this conference, ...

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How I Built It - Case Studies
Season 4 Recap from 2018-06-13T19:36:13

So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on...

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How I Built It - Case Studies
Recovering Abandoned Carts with Beka Rice and Jilt from 2018-05-29T07:03:49

Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart ...

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How I Built It - Case Studies
Recovering Abandoned Carts with Beka Rice and Jilt from 2018-05-29T07:03:49

Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart ...

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How I Built It - Case Studies
The Advice You Need when Considering Crowdfunding with Thomas Umstattd from 2018-05-22T07:03:29

Thomas Umstattd is a plugin and agency owner who's has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice - so much that we e...

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How I Built It - Case Studies
The Advice You Need when Considering Crowdfunding with Thomas Umstattd from 2018-05-22T07:03:29

Thomas Umstattd is a plugin and agency owner who's has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice - so much that we e...

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How I Built It - Case Studies
Buidling a Good Development Process for Teams with Stacy Kvernmo from 2018-05-15T07:03:03

Stacy Kvernmo is a UX/UI Developer at OddBird. I met Stacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working ...

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How I Built It - Case Studies
Buidling a Good Development Process for Teams with Stacy Kvernmo from 2018-05-15T07:03:03

Stacy Kvernmo is a UX/UI Developer at OddBird. I met Stacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working ...

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How I Built It - Case Studies
Designing the Perfect Business Card with Evan Calkins and Hoban Press from 2018-05-08T07:04:46

Evan Calkins created Hoban Press & Hoban Cards after he bought his first letterpress machine. He's a master of his craft and I was really excited to talk to Evan because I'm very interested in ...

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How I Built It - Case Studies
Designing the Perfect Business Card with Evan Calkins and Hoban Press from 2018-05-08T07:04:46

Evan Calkins created Hoban Press & Hoban Cards after he bought his first letterpress machine. He's a master of his craft and I was really excited to talk to Evan because I'm very interested in ...

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How I Built It - Case Studies
How to Create Great User Documentation with Nancy Hidebrandt from 2018-05-01T07:03:48

Nancy Hildebrandt has a lot of experience in documentation and software systems, starting back in the Sun/Java days. In this episode, we talk all about building out a good support system and what t...

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How I Built It - Case Studies
How to Create Great User Documentation with Nancy Hidebrandt from 2018-05-01T07:03:48

Nancy Hildebrandt has a lot of experience in documentation and software systems, starting back in the Sun/Java days. In this episode, we talk all about building out a good support system and what t...

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How I Built It - Case Studies
Automating Social Sharing with The Social Web Suite Team from 2018-04-24T07:03:48

Dejan Markovic and Tina Todorovic are two halves of the Social Web Suite dream team. They are some of the hardest working, passionate folks I know in the WordPress community and an absolutely joy t...

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How I Built It - Case Studies
Automating Social Sharing with The Social Web Suite Team from 2018-04-24T07:03:48

Dejan Markovic and Tina Todorovic are two halves of the Social Web Suite dream team. They are some of the hardest working, passionate folks I know in the WordPress community and an absolutely joy t...

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How I Built It - Case Studies
Building a Modern Podcasting Platform with Craig Hewitt from 2018-04-17T07:03:17

Craig Hewitt is a guy who knows podcasting, so I was super excited to talk to him about his acquisition of Seriously Simple Podcasting. He took a relatively focused WordPress plugin and turned it i...

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How I Built It - Case Studies
Building a Modern Podcasting Platform with Craig Hewitt from 2018-04-17T07:03:17

Craig Hewitt is a guy who knows podcasting, so I was super excited to talk to him about his acquisition of Seriously Simple Podcasting. He took a relatively focused WordPress plugin and turned it i...

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How I Built It - Case Studies
Learning Web Development with Beth Soderberg from 2018-04-10T07:03:47

Beth Soderberg is a self-taught Front End Developer and speaker, and in this episode I get to talk to her about how she learned her craft. It was fun exchanging stories of our different learning ex...

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How I Built It - Case Studies
Learning Web Development with Beth Soderberg from 2018-04-10T07:03:47

Beth Soderberg is a self-taught Front End Developer and speaker, and in this episode I get to talk to her about how she learned her craft. It was fun exchanging stories of our different learning ex...

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How I Built It - Case Studies
Forging Client Relationships with Brad Williams from 2018-04-03T07:03:52

Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like havi...

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How I Built It - Case Studies
Forging Client Relationships with Brad Williams from 2018-04-03T07:03:52

Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like havi...

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How I Built It - Case Studies
Building a Marketing Plan with Jen Jamar from 2018-03-27T07:03:39

Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketin...

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How I Built It - Case Studies
Building a Marketing Plan with Jen Jamar from 2018-03-27T07:03:39

Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketin...

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How I Built It - Case Studies
Nicole Kohler and Content Strategy from 2018-03-20T07:03:24

Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole ab...

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How I Built It - Case Studies
How to Get a Trademark with Rian Kinney from 2018-03-13T07:03:59

Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She's been on Office Hours to discuss contracts so I wanted to talk about IP - copyright...

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How I Built It - Case Studies
How to Get a Trademark with Rian Kinney from 2018-03-13T07:03:59

Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She's been on Office Hours to discuss contracts so I wanted to talk about IP - copyright...

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How I Built It - Case Studies
Choosing the Right Niche with Sara Dunn from 2018-03-06T08:03:50

Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision...

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How I Built It - Case Studies
Choosing the Right Niche with Sara Dunn from 2018-03-06T08:03:50

Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision...

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How I Built It - Case Studies
Choosing Self Employment and Sherry Walling from 2018-02-27T08:03:17

This is Part 1 of our mini series, "How You Build a Business" In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us ...

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How I Built It - Case Studies
Choosing Self Employment and Sherry Walling from 2018-02-27T08:03:17

This is Part 1 of our mini series, "How You Build a Business" In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us ...

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How I Built It - Case Studies
Creating a Hosting Platform for Developers with Josh Koenig and Pantheon from 2018-02-19T08:03:19

Josh Koenig is the founder of Pantheon. He is energetic, passionate, and knowledgable in his field. That’s a killer combination you love to see in company leaders. We talk all about the technologic...

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How I Built It - Case Studies
Creating a Hosting Platform for Developers with Josh Koenig and Pantheon from 2018-02-19T08:03:19

Josh Koenig is the founder of Pantheon. He is energetic, passionate, and knowledgable in his field. That’s a killer combination you love to see in company leaders. We talk all about the technologic...

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How I Built It - Case Studies
Building a Membership Plugin for WordPress with Blair Williams from 2018-02-13T08:02:31

In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that ...

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How I Built It - Case Studies
Building a Membership Plugin for WordPress with Blair Williams from 2018-02-13T08:02:31

In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that ...

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How I Built It - Case Studies
Buidling a 2 Million+ Subscriber Channel on YouTube with Peter Hollens from 2018-02-06T08:06:12

Peter Hollens is an incredible artist and creator. You may have seen some of his videos on YouTube. Today we’re going to talk about what goes into making them, as well as his online courses at Holl...

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How I Built It - Case Studies
Buidling a 2 Million+ Subscriber Channel on YouTube with Peter Hollens from 2018-02-06T08:06:12

Peter Hollens is an incredible artist and creator. You may have seen some of his videos on YouTube. Today we’re going to talk about what goes into making them, as well as his online courses at Holl...

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How I Built It - Case Studies
How to Build Your Own WooCommerce Store with Patick Rauland from 2018-01-30T08:04:03

Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” a...

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How I Built It - Case Studies
How to Build Your Own WooCommerce Store with Patick Rauland from 2018-01-30T08:04:03

Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” a...

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How I Built It - Case Studies
Creating Physical Products with Brad Dowdy and Nock Co. from 2018-01-23T08:03:42

Brady Dowdy is a podcast, manufacturer, and most important, pen addict. I’m a big fan and Brad and everything he does, and in this episode, we’re wading into very non-techie waters. Brad and I talk...

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How I Built It - Case Studies
Creating Physical Products with Brad Dowdy and Nock Co. from 2018-01-23T08:03:42

Brady Dowdy is a podcast, manufacturer, and most important, pen addict. I’m a big fan and Brad and everything he does, and in this episode, we’re wading into very non-techie waters. Brad and I talk...

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How I Built It - Case Studies
Building Good WooCommerce Sites with Cody Landefeld from 2018-01-16T08:03:32

Cody Landefeld is the co-founder and director of Mode Effect, a company that specializes in WooCommerce. In this episode we talk about how he and his company built those Disney quizzes that are so ...

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How I Built It - Case Studies
Building Good WooCommerce Sites with Cody Landefeld from 2018-01-16T08:03:32

Cody Landefeld is the co-founder and director of Mode Effect, a company that specializes in WooCommerce. In this episode we talk about how he and his company built those Disney quizzes that are so ...

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How I Built It - Case Studies
Special Episode: Live from WordCamp US 2017 from 2017-12-22T19:58:40

In this very special live episode, I had the opportunity to interview WordCamp US attendees and ask them 3 questions:

  1. What advice for Frontend Development optimizations do you have for u...

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How I Built It - Case Studies
Being an Empathetic Teacher with Morten Rand-Hendriksen from 2017-11-28T08:03:01

Morten Rand-Hendriksen is an incredible developer and teacher who brings it all to his online courses. In this extra long Season 3 Finale, Morten and I run the gamut on topics, including courses, e...

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How I Built It - Case Studies
Being an Empathetic Teacher with Morten Rand-Hendriksen from 2017-11-28T08:03:01

Morten Rand-Hendriksen is an incredible developer and teacher who brings it all to his online courses. In this extra long Season 3 Finale, Morten and I run the gamut on topics, including courses, e...

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How I Built It - Case Studies
Keeping Your Website Secure with Neill Feather and SiteLock from 2017-11-21T08:03:06

Neill is the President of SiteLock, and has spent a lot of time building a successful company. They are not only good at what they do, but deeply dedicated to the community. In this episode, we tal...

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How I Built It - Case Studies
Keeping Your Website Secure with Neill Feather and SiteLock from 2017-11-21T08:03:06

Neill is the President of SiteLock, and has spent a lot of time building a successful company. They are not only good at what they do, but deeply dedicated to the community. In this episode, we tal...

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How I Built It - Case Studies
Better Website Staging and Testing with Nathan Tyler from 2017-11-14T08:05:07

I met Nathan at WordCamp DC over the summer. We got to talking about a really cool project of his, Staging Pilot,  so I asked him to be on the show. It's a very interesting conversation becaus...

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How I Built It - Case Studies
Better Website Staging and Testing with Nathan Tyler from 2017-11-14T08:05:07

I met Nathan at WordCamp DC over the summer. We got to talking about a really cool project of his, Staging Pilot,  so I asked him to be on the show. It's a very interesting conversation becaus...

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How I Built It - Case Studies
Podcasting for Your Brand with Jeff Large from 2017-11-07T08:05:26

Jeff and I talk about one of my favorite topics: podcasting. Jeff is a professional podcaster; he does it for other brands, so he doesn't just have his own. He is hired to help people set up their ...

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How I Built It - Case Studies
Podcasting for Your Brand with Jeff Large from 2017-11-07T08:05:26

Jeff and I talk about one of my favorite topics: podcasting. Jeff is a professional podcaster; he does it for other brands, so he doesn't just have his own. He is hired to help people set up their ...

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How I Built It - Case Studies
Cleaning Up WordPress Notifications with Jack McConnell from 2017-10-31T07:05:52

Jack McConnell of Made with Fuel talks about his plugin, Better Notifications for WordPress. We talked about scratching your own itch, and getting in there and coding. We also talked about the long...

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How I Built It - Case Studies
Cleaning Up WordPress Notifications with Jack McConnell from 2017-10-31T07:05:52

Jack McConnell of Made with Fuel talks about his plugin, Better Notifications for WordPress. We talked about scratching your own itch, and getting in there and coding. We also talked about the long...

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How I Built It - Case Studies
Building Healthy Communication Habits and Doist and Amir Salihefendic from 2017-10-24T07:09:03

Amir Salihefendic is the founder and CEO of Doist, maker of the popular Task Management app, Todoist. Today we are talking about their new chat app Twist, which wa...

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How I Built It - Case Studies
Building Healthy Communication Habits and Doist and Amir Salihefendic from 2017-10-24T07:09:03

Amir Salihefendic is the founder and CEO of Doist, maker of the popular Task Management app, Todoist. Today we are talking about their new chat app Twist, which wa...

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How I Built It - Case Studies
Building the First Premium WordPress Forms Builder with Alex Cancado from 2017-10-17T07:05:37

Gravity Forms is one of, if not the, oldest premium form builders for WordPress. Alex Cancado, one of the founders, and I talk about the research that went into creating such an integral part of an...

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How I Built It - Case Studies
Building the First Premium WordPress Forms Builder with Alex Cancado from 2017-10-17T07:05:37

Gravity Forms is one of, if not the, oldest premium form builders for WordPress. Alex Cancado, one of the founders, and I talk about the research that went into creating such an integral part of an...

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How I Built It - Case Studies
Creating the Best Donations Platform on WordPress with the GiveWP Team from 2017-10-10T07:05:27

GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importan...

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How I Built It - Case Studies
Creating the Best Donations Platform on WordPress with the GiveWP Team from 2017-10-10T07:05:27

GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importan...

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How I Built It - Case Studies
Building Your Side Hustle on Open Source with Ben Meredith and Better Click to Tweet from 2017-10-03T07:05:14

Ben Meredith is a WordPress man about town, working with lots of great folks in the community like GiveWP, and putting out his own plugins. In this episode, Ben and I talk about Better Click to Twe...

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How I Built It - Case Studies
Building Your Side Hustle on Open Source with Ben Meredith and Better Click to Tweet from 2017-10-03T07:05:14

Ben Meredith is a WordPress man about town, working with lots of great folks in the community like GiveWP, and putting out his own plugins. In this episode, Ben and I talk about Better Click to Twe...

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How I Built It - Case Studies
Becoming a WordPress Plugin Developer with Brian Hogg, Part 2 from 2017-09-26T07:03:16

Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2,...

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How I Built It - Case Studies
Becoming a WordPress Plugin Developer with Brian Hogg, Part 2 from 2017-09-26T07:03:16

Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2,...

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How I Built It - Case Studies
Becoming a WordPress Plugin Developer with Brian Hogg, Part 1 from 2017-09-19T07:03:26

Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In this 2 ...

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How I Built It - Case Studies
Becoming a WordPress Plugin Developer with Brian Hogg, Part 1 from 2017-09-19T07:03:26

Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In this 2 ...

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How I Built It - Case Studies
Building a Sketchnotes Army with Mike Rohde from 2017-09-12T07:04:50

Mike Rohde is a designer and founder of the Sketchnotes Army! He's also a twice-published author and Green Bay Packers fan. In this episode, we talk about how he came up with sketchnotes, why it he...

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How I Built It - Case Studies
Building a Sketchnotes Army with Mike Rohde from 2017-09-12T07:04:50

Mike Rohde is a designer and founder of the Sketchnotes Army! He's also a twice-published author and Green Bay Packers fan. In this episode, we talk about how he came up with sketchnotes, why it he...

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How I Built It - Case Studies
Becoming a WordPress Theme Developer with Andy Wilkerson Part 2 from 2017-09-05T07:03:44

Andy and I continue our conversation from last week, about general theme development. We discuss our favorite tools and learning resources, plus much more! If you're interested in making WordPress ...

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How I Built It - Case Studies
Becoming a WordPress Theme Developer with Andy Wilkerson Part 2 from 2017-09-05T07:03:44

Andy and I continue our conversation from last week, about general theme development. We discuss our favorite tools and learning resources, plus much more! If you're interested in making WordPress ...

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How I Built It - Case Studies
Becoming a WordPress Theme Developer with Andy Wilkerson Part 1 from 2017-08-29T07:03:37

Andy Wilkerson is a theme developer and theme shop owner that made a name for himself on Theme Forest. Now he's working on all sorts of projects, not just for themes, but for podcasts and more! In ...

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How I Built It - Case Studies
Becoming a WordPress Theme Developer with Andy Wilkerson Part 1 from 2017-08-29T07:03:37

Andy Wilkerson is a theme developer and theme shop owner that made a name for himself on Theme Forest. Now he's working on all sorts of projects, not just for themes, but for podcasts and more! In ...

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How I Built It - Case Studies
Building the Perfect Journalism Platform with Sean Blanda from 2017-08-22T07:03:21

Sean Blanda is a long time friend, journalist, and Editor-in-Chief of GrowthLab and I Will Teach You To Be Rich. He has an excellent Listen

How I Built It - Case Studies
Building the Perfect Journalism Platform with Sean Blanda from 2017-08-22T07:03:21

Sean Blanda is a long time friend, journalist, and Editor-in-Chief of GrowthLab and I Will Teach You To Be Rich. He has an excellent Listen

How I Built It - Case Studies
Finally, a Good Solution for Gathering Content with James Rose and Content Snare from 2017-08-15T07:21:41

James Rose is an Australian agency owner who creates websites for a living. In this episode, we talk about his brand new product, Content Snare. Content Snare is a software product built to drastic...

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How I Built It - Case Studies
Finally, a Good Solution for Gathering Content with James Rose and Content Snare from 2017-08-15T07:21:41

James Rose is an Australian agency owner who creates websites for a living. In this episode, we talk about his brand new product, Content Snare. Content Snare is a software product built to drastic...

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How I Built It - Case Studies
White Labeling Site Care with Ryan Sullivan from 2017-08-08T07:55:09

Ryan Sullivan is the founder of WP Site Care, a business that helps service and maintain WordPress sites. In this episode, we talk about building a business that meets a need and defines expectatio...

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How I Built It - Case Studies
White Labeling Site Care with Ryan Sullivan from 2017-08-08T07:55:09

Ryan Sullivan is the founder of WP Site Care, a business that helps service and maintain WordPress sites. In this episode, we talk about building a business that meets a need and defines expectatio...

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How I Built It - Case Studies
Maintaining WordPress with Russell Aaron from 2017-08-01T07:15:37

Russell Aaron is a backend developer working for WebDevStudios and working out of Reno, NV. He's done lots of work within the WordPress community, including work on the plugin Maintainn Tools, whic...

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How I Built It - Case Studies
Maintaining WordPress with Russell Aaron from 2017-08-01T07:15:37

Russell Aaron is a backend developer working for WebDevStudios and working out of Reno, NV. He's done lots of work within the WordPress community, including work on the plugin Maintainn Tools, whic...

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How I Built It - Case Studies
Learning Management and WordPress: LearnDash with Justin Ferriman from 2017-07-25T07:16:36

This is the second of a 2-part series called Educational WordPress!
In the last episode, I spoke to Chris Badgett. Today, it's Justin Ferriman

Justin Ferriman is the owner of the Learn...

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How I Built It - Case Studies
Learning Management and WordPress: LearnDash with Justin Ferriman from 2017-07-25T07:16:36

This is the second of a 2-part series called Educational WordPress! In the last episode, I spoke to Chris Badgett. Today, it's Ju...

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How I Built It - Case Studies
Learning Management and WordPress: LifterLMS with Chris Badgett from 2017-07-18T07:29:57

This is the first of a 2-part series called Educational WordPress!
Over the next 2 episodes, I talk to two of of the biggest names in a WordPress LMSs and WordPress in the educational space. To...

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How I Built It - Case Studies
Learning Management and WordPress: LifterLMS with Chris Badgett from 2017-07-18T07:29:57

This is the first of a 2-part series called Educational WordPress! Over the next 2 episodes, I talk to two of of the biggest names in a WordPress LMSs and WordPress in the educational space. Today,...

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How I Built It - Case Studies
Building Apple’s Tuniversity with Kiko Doran from 2017-07-11T07:21:59

Kiko Doran is a veteran, developer, musician, teacher, and so much more! In this incredibly interesting interview, Kiko and I talk about how he created the iBook, Learn Pharrell Williams' Happy for...

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How I Built It - Case Studies
Building Apple’s Tuniversity with Kiko Doran from 2017-07-11T07:21:59

Kiko Doran is a veteran, developer, musician, teacher, and so much more! In this incredibly interesting interview, Kiko and I talk about how he created the iBook, Learn Pharrell Williams' Happy for...

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How I Built It - Case Studies
Making a Simple WordPress Plugin with Jeff Matson from 2017-06-27T10:47:41

Jeff Matson is a WordPress man about town, making contributions to several big plugins and projects, and even WordPress itself. In this episode, we talk all about development, knowing when to cut y...

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How I Built It - Case Studies
Making a Simple WordPress Plugin with Jeff Matson from 2017-06-27T10:47:41

Jeff Matson is a WordPress man about town, making contributions to several big plugins and projects, and even WordPress itself. In this episode, we talk all about development, knowing when to cut y...

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How I Built It - Case Studies
Moving from Nurse to Developer with Stephanie Wells and Formidable Forms from 2017-06-20T07:44:10

Stephanie Wells is a nurse turned coder who launched her own WordPress-based online business. Starting off in client work, she quickly moved into the product space, where she makes Formidable Forms...

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How I Built It - Case Studies
Moving from Nurse to Developer with Stephanie Wells and Formidable Forms from 2017-06-20T07:44:10

Stephanie Wells is a nurse turned coder who launched her own WordPress-based online business. Starting off in client work, she quickly moved into the product space, where she makes Formidable Forms...

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How I Built It - Case Studies
Making Mailchimp and WordPress Easier with Tracy Levesque from 2017-06-13T13:25:30

Or: "How I Met Your Mummers"
In this first episode of Season 3, Tracy and I talk about doing client work vs. product work, owning an agency in Philly, and moving from the free to freemium prici...

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How I Built It - Case Studies
Making Mailchimp and WordPress Easier with Tracy Levesque from 2017-06-13T13:25:30

Or: "How I Met Your Mummers"

In this first episode of Season 3, Tracy and I talk about doing client work vs. product work, owning an agency in Philly, and moving from the free to freemium pricin...

Listen
How I Built It - Case Studies
When Your Side Gig Becomes Your Main Gig with Michael Sacca from 2017-05-23T07:20:58

We close out Season 2 talking to Michael Sacca of Crew and Unsplash. Crew has since been acquired by Dribbble, but the story of how they got to where they are is great! We discuss startups, finding...

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How I Built It - Case Studies
When Your Side Gig Becomes Your Main Gig with Michael Sacca from 2017-05-23T07:20:58

We close out Season 2 talking to Michael Sacca of Crew and Unsplash. Crew has since been acquired by Dribbble, but the story of how they got to wh...

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How I Built It - Case Studies
Planning a Conference for Hundreds of People with David Bisset from 2017-05-16T07:39:10

David Bisset is a WordPress developer who also happens to plan one of the biggest WordCamps in the United States. Their 9th one happened recently so I sat down and talked to David about what goes i...

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How I Built It - Case Studies
Planning a Conference for Hundreds of People with David Bisset from 2017-05-16T07:39:10

David Bisset is a WordPress developer who also happens to plan one of the biggest WordCamps in the United States. Their 9th one happened recently so I sat down and talked to David about what goes i...

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How I Built It - Case Studies
Writing and Publishing an eBook with Diane Kinney from 2017-05-09T07:33

Diane Kinney is a WordPress Developer, Designer, and Marketer. And soon, she'll be adding author to that biographical line. She and Carrie Dils are working on a book called Real World Freelanc...

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How I Built It - Case Studies
Writing and Publishing an eBook with Diane Kinney from 2017-05-09T07:33

Diane Kinney is a WordPress Developer, Designer, and Marketer. And soon, she'll be adding author to that biographical line. She and Carrie Dils are working on a book called Real World Freelanc...

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How I Built It - Case Studies
Building the Number 1 WordPress Learning Website with Shawn Hesketh from 2017-05-02T07:04:21

Shawn Hesketh is a good friend of the show and an excellent educator and mentor. His widely popular site, WP101, teached thousands of folks how to use WordPress. In this episode, we get pretty deep...

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How I Built It - Case Studies
Building the Number 1 WordPress Learning Website with Shawn Hesketh from 2017-05-02T07:04:21

Shawn Hesketh is a good friend of the show and an excellent educator and mentor. His widely popular site, WP101, teached thousands of folks how to use WordPress. In this episode, we get pretty deep...

Listen
How I Built It - Case Studies
Teaching Freelancers to Build a Better Business with Erin Flynn from 2017-04-25T07:09:52

Erin Flynn is a freelancer and educator based on Colorado. In this episode we talk about how she found her way into the product space, all the twists and turns of freelancing, and how she creates c...

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How I Built It - Case Studies
Teaching Freelancers to Build a Better Business with Erin Flynn from 2017-04-25T07:09:52

Erin Flynn is a freelancer and educator based on Colorado. In this episode we talk about how she found her way into the product space, all the twists and turns of freelancing, and how she creates c...

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How I Built It - Case Studies
Building Utility Plugins for WordPress with Tom McFarlin from 2017-04-18T07:03:18

Tom is a man of many hats! He's a WordPress user, avid blogger, developer, editor for Envato, and much more. He also takes the approach that he'll scratch his own itch if he needs to. In this episo...

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How I Built It - Case Studies
Building Utility Plugins for WordPress with Tom McFarlin from 2017-04-18T07:03:18

Tom is a man of many hats! He's a WordPress user, avid blogger, developer, editor for Envato, and much more. He also takes the approach that he'll scratch his own itch if he needs to. In this episo...

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How I Built It - Case Studies
Buidling Good Client Relationships with Ty Fujimura from 2017-04-11T07:05:24

In this episode, Ty and I discuss a few great topics! His company, Cantilever, focuses on strong client relationships that elicit enough trust to try cool, experimental projects, like what they did...

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How I Built It - Case Studies
Buidling Good Client Relationships with Ty Fujimura from 2017-04-11T07:05:24

In this episode, Ty and I discuss a few great topics! His company, Cantilever, focuses on strong client relationships that elicit enough trust to try cool, experimental projects, like what they did...

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How I Built It - Case Studies
Using the Right Tools for Non-Profit Websites with Andy Stitt from 2017-04-04T07:03:13

In this episode, Andy and I discuss some of the specific challenges and rewards of developing WordPress sites for non-profits, why empathy is so important, and why you should never say never when c...

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How I Built It - Case Studies
Using the Right Tools for Non-Profit Websites with Andy Stitt from 2017-04-04T07:03:13

In this episode, Andy and I discuss some of the specific challenges and rewards of developing WordPress sites for non-profits, why empathy is so important, and why you should never say never when c...

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How I Built It - Case Studies
Building an Easier Websites Testing Platform with WP Stagecoach from 2017-03-28T07:26:40

In this episode, we get pretty heavy into servers and server setup! Jonathan talks about how he got the idea for WP Stagecoach. We also discuss some of the difficulties with spinning up and simulat...

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How I Built It - Case Studies
Building an Easier Websites Testing Platform with WP Stagecoach from 2017-03-28T07:26:40

In this episode, we get pretty heavy into servers and server setup! Jonathan talks about how he got the idea for WP Stagecoach. We also discuss some of the difficulties with spinning up and simulat...

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How I Built It - Case Studies
Running WordPress from the Command Line with Daniel Bachhuber and WP-CLI from 2017-03-21T07:04:02

In this episode, Daniel and I get pretty heavy into development tools and using WP CLI, automated testing, and the future of WP-CLI and Open Source. We go a little long, but it's a great conversati...

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How I Built It - Case Studies
Running WordPress from the Command Line with Daniel Bachhuber and WP-CLI from 2017-03-21T07:04:02

In this episode, Daniel and I get pretty heavy into development tools and using WP CLI, automated testing, and the future of WP-CLI and Open Source. We go a little long, but it's a great conversati...

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How I Built It - Case Studies
Teaching Freelancers to Grow their Business with Troy Deal from 2017-03-14T07:12:06

In this episode, Troy and I have a great conversation about developing online courses, creating scarcity, and keeping students engaged. If you've been looking to start an online course or develop a...

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How I Built It - Case Studies
Teaching Freelancers to Grow their Business with Troy Deal from 2017-03-14T07:12:06

In this episode, Troy and I have a great conversation about developing online courses, creating scarcity, and keeping students engaged. If you've been looking to start an online course or develop a...

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How I Built It - Case Studies
From Idea in a Bar to Product with JJJ from 2017-03-07T08:14:50

It's Episode 26, and JJJ and I talk all about getting an idea and running with it. His plugin Publishiza has a funny origin story that decided to develop. We also talk about publishing where you're...

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How I Built It - Case Studies
From Idea in a Bar to Product with JJJ from 2017-03-07T08:14:50

It's Episode 26, and JJJ and I talk all about getting an idea and running with it. His plugin Publishiza has a funny origin story that decided to develop. We also talk about publishing where you're...

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How I Built It - Case Studies
Building a Blogging Empire with Bob Dunn from 2017-02-28T08:46:25

In this episode, Bob and I get back to WordPress basics and talk all about blogging! Bob talks about how he built his blog, using plugins (60+!), coming up with good content, and a lot more. This i...

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How I Built It - Case Studies
Building a Blogging Empire with Bob Dunn from 2017-02-28T08:46:25

In this episode, Bob and I get back to WordPress basics and talk all about blogging! Bob talks about how he built his blog, using plugins (60+!), coming up with good content, and a lot more. This i...

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How I Built It - Case Studies
Creating and Selling Royalty-Free Music with Logan Nickleson from 2017-02-21T08:35:02

Logan and I talk about what it's like to sell royalty free music with Easy Digital Downloads, as well as the music-writing process, good sound editing, and tips for recording. This is a great episo...

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How I Built It - Case Studies
Creating and Selling Royalty-Free Music with Logan Nickleson from 2017-02-21T08:35:02

Logan and I talk about what it's like to sell royalty free music with Easy Digital Downloads, as well as the music-writing process, good sound editing, and tips for recording. This is a great episo...

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How I Built It - Case Studies
Turning WordPress Sites into iPhone Apps with Scott Bolinger and AppPresser from 2017-02-14T08:02:19

In this episode, Scott and I talk all about extending WordPress beyond the web, Javascript frameworks, the REST API, and a lot more! It was great to hear about AppPresser's transformation and where...

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How I Built It - Case Studies
Turning WordPress Sites into iPhone Apps with Scott Bolinger and AppPresser from 2017-02-14T08:02:19

In this episode, Scott and I talk all about extending WordPress beyond the web, Javascript frameworks, the REST API, and a lot more! It was great to hear about AppPresser's transformation and where...

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How I Built It - Case Studies
Telling the Untold Stories with HeroPress and Topher DeRosia from 2017-02-07T08:02:17

In Episode 22, Topher and I discuss building HeroPress, sticking with a project when it's important enough, and giving a voice to people in the community who don't always feel like they have one. S...

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How I Built It - Case Studies
Telling the Untold Stories with HeroPress and Topher DeRosia from 2017-02-07T08:02:17

In Episode 22, Topher and I discuss building HeroPress, sticking with a project when it's important enough, and giving a voice to people in the community who don't always feel like they have one. Listen

How I Built It - Case Studies
How to Run a Good WordPress Meetup with Liam Dempsey from 2017-01-31T08:03:31

In this episode, Liam and I discuss what goes into making a good meetup. As the organizer of one of the most popular (and active) WordPress meetups in the Northeast, and a 2 time WordCamp US organi...

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How I Built It - Case Studies
How to Run a Good WordPress Meetup with Liam Dempsey from 2017-01-31T08:03:31

In this episode, Liam and I discuss what goes into making a good meetup. As the organizer of one of the most popular (and active) WordPress meetups in the Northeast, and a 2 time WordCamp US organi...

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How I Built It - Case Studies
Putting Your Content Schedule on Autopilot with Nathan Ellering and CoSchedule from 2017-01-24T08:12

It's episode 20! Woo! This season has been pretty developer heavy so far, but my chat with Nathan is anything but, and there's a ton of great stuff I learned. We talk about CoSchedule, coming up wi...

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How I Built It - Case Studies
Putting Your Content Schedule on Autopilot with Nathan Ellering and CoSchedule from 2017-01-24T08:12

It's episode 20! Woo! This season has been pretty developer heavy so far, but my chat with Nathan is anything but, and there's a ton of great stuff I learned. We talk about CoSchedule, coming up wi...

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How I Built It - Case Studies
Making Your WordPress Site Secure with Dre Armeda from 2017-01-17T08:03:48

It's early in the year and something to think about is security! Dre Armeda is here to tell us all about that - the full history of his company, Sucuri, where they've been and why they are kicking ...

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How I Built It - Case Studies
Making Your WordPress Site Secure with Dre Armeda from 2017-01-17T08:03:48

It's early in the year and something to think about is security! Dre Armeda is here to tell us all about that - the full history of his company, Sucuri, where they've been and why they are kicking ...

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How I Built It - Case Studies
Development Philosophy and Building Straight Forward Plugins with Pippin Williamson from 2017-01-10T08:41:23

It's the first episode of Season 2 and I'm glad to be back! Leading off, I got to talk to Pippin Williamson about resurrecting Restrict Content Pro, what it's like being in the WordPress produ...

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How I Built It - Case Studies
Development Philosophy and Building Straight Forward Plugins with Pippin Williamson from 2017-01-10T08:41:23

It's the first episode of Season 2 and I'm glad to be back! Leading off, I got to talk to Pippin Williamson about resurrecting Restrict Content Pro, what it's like being in the WordPress produ...

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How I Built It - Case Studies
What We Learned Podcasting with Jackie D’Elia (Part 2) from 2016-12-13T08:24:20

It's the end of Season 1! In this 2-part episode, Jackie and I cover everything we've learned while starting a new podcast. In this part (part 2), we go over finding guests and sponsors, choosing t...

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How I Built It - Case Studies
What We Learned Podcasting with Jackie D’Elia (Part 2) from 2016-12-13T08:24:20

It's the end of Season 1! In this 2-part episode, Jackie and I cover everything we've learned while starting a new podcast. In this part (part 2), we go over finding guests and sponsors, choosing t...

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How I Built It - Case Studies
What We Learned Podcasting with Jackie D’Elia (Part 1) from 2016-12-06T08:34:32

It's the end of Season 1! In this 2-part episode, Jackie and I cover everything we've learned while starting a new podcast. In this part (part 1), we go over the ideas for each podcast, some early ...

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How I Built It - Case Studies
What We Learned Podcasting with Jackie D’Elia (Part 1) from 2016-12-06T08:34:32

It's the end of Season 1! In this 2-part episode, Jackie and I cover everything we've learned while starting a new podcast. In this part (part 1), we go over the ideas for each podcast, some early ...

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How I Built It - Case Studies
Differentiating Yourself in a Crowded WordPress Forms Market with James Laws from 2016-11-29T08:33:33

In this episode, James and I talk about breaking into the WordPress forms space, early decisions and pivoting, and building 3.0 from the ground up. Learn about how they built a following, evolved t...

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How I Built It - Case Studies
Differentiating Yourself in a Crowded WordPress Forms Market with James Laws from 2016-11-29T08:33:33

In this episode, James and I talk about breaking into the WordPress forms space, early decisions and pivoting, and building 3.0 from the ground up. Learn about how they built a following, evolved t...

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How I Built It - Case Studies
Bringing Project Management to WordPress with Corey Maas from 2016-11-22T08:00:17

I get to talk to Corey Maass, a WordPress develop who's delved into several different products. His most popular plugin, Kanban for WordPress, turns WordPress into a project management system based...

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How I Built It - Case Studies
Bringing Project Management to WordPress with Corey Maas from 2016-11-22T08:00:17

I get to talk to Corey Maass, a WordPress develop who's delved into several different products. His most popular plugin, Kanban for WordPress, turns WordPress into a project management system based...

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How I Built It - Case Studies
Running a Successful US-Based Product Business with Jeff Sheldon and Ugmonk from 2016-11-15T12:58:48

Jeff and I talk about picking names, following your passion, and his great attention to detail in this episode of How I Built It. In a usually saturated market, Jeff has build a great business on t...

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How I Built It - Case Studies
Running a Successful US-Based Product Business with Jeff Sheldon and Ugmonk from 2016-11-15T12:58:48

Jeff and I talk about picking names, following your passion, and his great attention to detail in this episode of How I Built It. In a usually saturated market, Jeff has build a great business on t...

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How I Built It - Case Studies
Making Better Leaders with Chris Lema from 2016-11-08T08:19:43

Chris and I talk about all sorts of stuff in this episode, all surrounding his site Beyond Good. We talk about tools, automation, and being a one-man show doing the work of a small company. Chri...

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How I Built It - Case Studies
Making Better Leaders with Chris Lema from 2016-11-08T08:19:43

Chris and I talk about all sorts of stuff in this episode, all surrounding his site Beyond Good. We talk about tools, automation, and being a one-man show doing the work of a small company. Chris a...

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How I Built It - Case Studies
Teaching WordPress and Scratching Your Own Itch with Brian Richards from 2016-11-01T08:28:31

This episode goes a little longer than normal, but it's chocked with some great information! We discuss hacking systems (but not in the way you'd expect), how he created WPSessions by basically ask...

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How I Built It - Case Studies
Teaching WordPress and Scratching Your Own Itch with Brian Richards from 2016-11-01T08:28:31

This episode goes a little longer than normal, but it's chocked with some great information! We discuss hacking systems (but not in the way you'd expect), how he created WPSessions by basically ask...

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How I Built It - Case Studies
Building Better WordPress Page with Beaver Builder from 2016-10-25T08:27:59

In this episode, Robby and Justin from Beaver Builder discuss creating a great product, the importance of feedback from your users and the community, and where they see page builders going. Show No...

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How I Built It - Case Studies
Building Better WordPress Page with Beaver Builder from 2016-10-25T08:27:59

In this episode, Robby and Justin from Beaver Builder discuss creating a great product, the importance of feedback from your users and the community, and where they see page builders going. Show No...

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How I Built It - Case Studies
Teaching JavaScript for WordPress with Zac Gordon from 2016-10-18T07:54:05

In this episode, Zac and I get deep about how he built his online learning course, Javascript for WordPress! We discuss the tools he used, coming up with content, and how often the best course of a...

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How I Built It - Case Studies
Teaching JavaScript for WordPress with Zac Gordon from 2016-10-18T07:54:05

In this episode, Zac and I get deep about how he built his online learning course, Javascript for WordPress! We discuss the tools he used, coming up with content, and how often the best course of a...

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How I Built It - Case Studies
Building the Most Popular SEO Plugin with Joosy de Valk from 2016-10-11T07:05:55

In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team's development p...

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How I Built It - Case Studies
Building the Most Popular SEO Plugin with Joosy de Valk from 2016-10-11T07:05:55

In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team's development p...

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How I Built It - Case Studies
Teaching People How to Use WordPress Plugins with Matt Medeiros from 2016-10-04T07:42:47

In this episode, Matt and I discuss how he built PluginTut, coming up with content, choosing the right tools for the job, and more! Show Notes

How I Built It - Case Studies
Teaching People How to Use WordPress Plugins with Matt Medeiros from 2016-10-04T07:42:47

In this episode, Matt and I discuss how he built PluginTut, coming up with content, choosing the right tools for the job, and more!
Show Notes

PluginTut
PluggedIn Radio
M...

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How I Built It - Case Studies
Making Learning HTML, CSS, and JavaScript Easier with CodePen and Chris Coyier from 2016-09-27T07:03:42

In this episode, I get to talk to Chris Coyier, we talk all about CodePen: the idea and execution, the interest tech stack and how it was coded, the challenges of certain features, and even a bit o...

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How I Built It - Case Studies
Making Learning HTML, CSS, and JavaScript Easier with CodePen and Chris Coyier from 2016-09-27T07:03:42

In this episode, I get to talk to Chris Coyier, we talk all about CodePen: the idea and execution, the interest tech stack and how it was coded, the challenges of certain features, and even a bit o...

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How I Built It - Case Studies
Podcasting with Podcasters: Carrie Dils and Office Hours from 2016-09-20T07:06:02

In this episode, Carrie and I talk about the evolution of her podcast, the Office Hours Community, and the value of just trying stuff and see what works! Take a listen. Show Notes

How I Built It - Case Studies
Podcasting with Podcasters: Carrie Dils and Office Hours from 2016-09-20T07:06:02

In this episode, Carrie and I talk about the evolution of her podcast, the Office Hours Community, and the value of just trying stuff and see what works! Take a listen.
Show Notes

Ca...

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How I Built It - Case Studies
Building a Quality WordPress Theme Shop with Cory Miller from 2016-09-13T09:00:09

In this episode, Cory and I have a great conversation about all of the things iThemes does, how they got there, why they do things, and the most important aspect of any business. Show Notes:

How I Built It - Case Studies
Building a Quality WordPress Theme Shop with Cory Miller from 2016-09-13T09:00:09

In this episode, Cory and I have a great conversation about all of the things iThemes does, how they got there, why they do things, and the most important aspect of any business. Show Notes:

How I Built It - Case Studies
Journalism in the WordPress space with Brian Krogsgard from 2016-09-06T08:58:35

In this episode, I talk with Brian Krogsgard about how he started Post Status, deciding to take full time, getting members, making decisions, and of-course, the tools he used to built out the websi...

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How I Built It - Case Studies
Journalism in the WordPress space with Brian Krogsgard from 2016-09-06T08:58:35

In this episode, I talk with Brian Krogsgard about how he started Post Status, deciding to take full time, getting members, making decisions, and of-course, the tools he used to built out the websi...

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How I Built It - Case Studies
Creating an Online Course Marketplace on WordPress with Rebecca Gill from 2016-08-30T09:08:01

Rebecca and I talk about building an online course, the necessary dedication you need to be able to teach, and some great tools for setting up your own online course! Links from the show:

How I Built It - Case Studies
Creating an Online Course Marketplace on WordPress with Rebecca Gill from 2016-08-30T09:08:01

Rebecca and I talk about building an online course, the necessary dedication you need to be able to teach, and some great tools for setting up your own online course! Links from the show:

How I Built It - Case Studies
Building the Most Flexible WordPress Membership Plugin with Jason Coleman from 2016-08-23T10:15:26

Jason Coleman, CEO and Developer of Paid Memberships Pro talks about what he did to get started, some of the challenges of breaking into the WordPress plugin scene, how talking to others helped him...

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How I Built It - Case Studies
Building the Most Flexible WordPress Membership Plugin with Jason Coleman from 2016-08-23T10:15:26

Jason Coleman, CEO and Developer of Paid Memberships Pro talks about what he did to get started, some of the challenges of breaking into the WordPress plugin scene, how talking to others helped him...

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How I Built It - Case Studies
Episode 0: To Become a Good Carpenter, Learn from Other Carpenters from 2016-07-27T21:18:32

Welcome to Episode 0 of How I Built It! In these few minutes I introduce the show, what my goals are, and what to expect. There's a wealth of knowledge out there from people who went through what y...

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