Post Malone&Reggaeton Lead Track Longevity on Streaming Charts - a podcast by Chartmetric: Music Analytics for the New Music Business

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  Highlights  
  • Streaming might favor frontline singles, but some tracks buck the trend. Looking at Spotify, Apple, Amazon, and Deezer’s Top 100 charts, we examine what tracks and artists are able to ride the wave of longevity.
  
  


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  Mission   
  
  
  • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  
  
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  Date
  • This is your Data Dump for Wednesday, Sept. 18th, 2019.
  
  


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  Post Malone Leads Track Longevity on Streaming Charts
  
  
  • When it comes to streaming, we’re trained to think immediacy and expendability, because, let’s face it, those are the kinds of qualities that characterize today’s digital singles-driven industry.
  
  
  • On the streaming charts, however, things aren’t that simple, and some tracks can ride out their Top 100 position for more than a year. 
  
  
  • Pulling up Spotify’s Daily Global Chart on our charts tab, for example, we can scroll down a little to see chart summaries according to many different variables, including “By Time on Chart.” 
  
  
  • Within Spotify’s Top 100, Post Malone’s “Rockstar” might only be sporting a No. 81 spot, but it’s been on the chart for 508 days — that’s almost a year and a half.
  
  
  • If we extend the Daily Global Chart to include the next 100 tracks, “Closer,” by the Chainsmokers and Halsey, might be in a precarious position at No. 199, but the track has enjoyed some 1,103 days on Spotify’s Top 200.
  
  
  • To be clear, that’s three years.
  
  
  • Toggling Apple’s Top 100, at No. 58, Travis Scott’s “Sicko Mode” claims the top spot, in terms of time on chart, with 361 days, or just short of a year.
  
  
  • Meanwhile, Amazon’s Top 100 features a four-way tie at 210 days. 
    
    
    • At No. 20, it’s “High Hopes,” by Panic! At The Disco.
    
    
    • No. 41 is Bebe Rexha’s “Meant to Be (featuring Florida Georgia Line).”
    
    
    • No. 56 is “Youngblood” by 5 Seconds of Summer.
    
    
    • And No. 60 is “Better Now,” by, guess who? Post Malone.
    
    
    
    
  
  
  • Interestingly, Deezer’s Top 100 has a six-way tie at 195 days.
    
    
    • At No. 10, it’s “Con Calma” by Daddy Yankee and Snow, while No. 19 is “Calma” by Pedro Capó and Farruko — ¾ of whom are Puerto Rican who all like to keep it cool.
    
    
    • No. 27 is once again Post Malone, but this time, with “Sunflower,” from the Spider-Man: Into the Spider-Verse soundtrack.
    
    
    • No. 66 is “Te Vi” by Piso 21 and Micro Tdh, No. 68 is “Adan Y Eva” by Paulo Londra, and No. 70 is “Giant” by Calvin Harris and Rag'n'Bone Man.
    
    
    
    
  
  
  • So, while Amazon and Deezer’s track longevities might be a bit more evenly spread, they’re also significantly lower than the longest lasting tracks on Apple’s and Spotify’s charts.
  
  
  • Another takeaway here is that Posty has managed to keep tracks from two separate releases, Beerbongs & Bentleys and the Spider-Man soundtrack, relevant — and that’s irrespective of his new album, Hollywood’s Bleeding, dominating the top of those same charts.
  
  
  
  


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  Outro
  
  
  • That’s it for your Daily Data Dump for Wednesday, Sept. 18th, 2019. This is Rutger from Chartmetric.
  
  
  • Free accounts are available at chartmetric.com 
  
  
  • And article links and show notes are at: podcast.chartmetric.com
    
  
  
  • Happy Wednesday, and we’ll see you on Friday!
  
  
  
  

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