Ep. 100: CEO of The Weather Company, Sheri Bachstein: From News Intern to Forecasting the Future of Meteorological Media - a podcast by Grit Player Services
from 2023-08-03T20:22:44
How the f**k did Sheri Bachstein evolve from a newsroom intern to the helm of The Weather Company? Sheri's journey began in the trenches of the newsroom, a humble intern with grit. A major test came during the 1996 Olympics bombing incident - a challenge she met head-on, fortifying her resilience.
Later, her path twisted towards digital media, where she made waves at weather.com. Embracing this new arena, she sparked creativity and leveraged partnerships to boost viewership and fortify The Weather Company's brand.
So, how does one rise from covering stories to directing the narrative at a major media company? Brace yourself as we unravel the storm of Sheri Bachstein's remarkable ascent.
Episode Highlights:
0:00 Intro
1:57 When you were a child what did you want to do
2:54 Standing out as an intern
4:30 Landing first job
5:21 Becoming producer
6:30 Working her way up
8:32 Transitioning to digital out of home job
9:22 Creating and producing for a music show
11:05 I had to make a huge pivot in my life
12:54 What made you want to go back
14:55 Moving into digital
16:50 How do you pick up new skills
18:22 Tactics that allowed you to grow
19:48 Incorporating Watson and AI
22:16 Creating weather insights for marketers
24:15 Leadership style, what mentors have taught you
26:33 Advice for young women
27:54 I want to ask about your personal life
28:55 Open Fortune sponsorship
29:58 Quick question round
31:42 Outro
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