Ep 106: COO of Heineken James Thompson: From Literature to Libations - a podcast by Grit Player Services

In this episode of "How the F**k Did You Get That Job," our host sits down with James Thompson, the COO of Heineken. With a background in English literature and a flair for business, James takes us through his unconventional journey. Starting from his university days, he discovered a passion for persuading people and quickly found his niche in marketing. James shares his experiences from Unilever to Diageo, Avon, and ultimately landing at Heineken. He delves into the intricacies of alcohol advertising, the art of standing out, and the power of relationships in the corporate world. James reflects on his leadership style, emphasizing the importance of curiosity, collaboration, and embracing strengths. He highlights Heineken's vision for balanced growth, inclusivity, and environmental responsibility. As the conversation unfolds, James provides insights into his innovative strategies for expanding Heineken's brand reach, digitizing the business, and introducing new product concepts.

0:00 Intro 

1:03 Deciding to study English literature 

1:50 First business in university 

2:23 When did you realize not only that you enjoyed it, but you were good at it

2:47 How does reading play in to your narrative

3:36 What was your first campaign that stood out 

4:30 Take me back to getting your first job at Unilever

5:00 How did you show leadership at a young age 

5:30 What were some things you didn’t expect working at a global brand 

6:17 How did you start managing red tape that comes when working with a brand 

6:55 Mentorship, who taught you a lesson you hold onto now 

8:00 How did the opportunity to go from Unilever to Diageo come about 

9:23 What is one thing with Diageo that worked really well that you didn’t expect and vice versa 

10:35 What was the transitionary period going to Avon like

12:51 How did you find yourself as COO at Heineken 

14:21 What do you look for in talent when making teams 

15:13 Type of metrics that exemplify success in your position at Heineken 

15:53 Where do you see Heineken going in the next couple years 

16:55 How has travel affected you and your personal life

17:42 Something you’re proud of in your personal life 

18:32 OpenFortune sponsorship 

19:28 Quick question round 

20:30 Outro

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