Ep 108: Global Head of Advertising & Digital for Chivas Regal at Pernod Ricard, Martin Jaskolowski: Luxury Branding Unveiled - a podcast by Grit Player Services

Join us in this episode of "How the F**k Did You Get That Job?" as we sit down with Martin Jaskolowski, a luminary in luxury brand marketing. Martin takes us on a fascinating journey from his beginnings to his illustrious roles at iconic brands like Aston Martin. Delve into the inner workings of the luxury marketing world as Martin shares how he transformed marketing strategies, navigated shifting consumer demographics, and artfully balanced creativity with data-driven insights. Learn the secrets behind his innovative campaigns and groundbreaking partnerships that reshaped the luxury landscape. Whether you're an aspiring marketer or just intrigued by luxury branding, this episode offers an insightful discussion that will leave you both inspired and informed.

Episode Highlights

0:00 Intro 

1:26 Childhood journey towards marketing 

3:03 What’s a brand that inspired you to get into the industry  

3:47 When did you realize this was something you’re good at 

4:40 First example of a marketing campaign you felt was successful 

7:06 What are some challenges you didn’t anticipate working for a luxury brand 

8:20 How did brand loyalty play a role at Aston Martin

11:45 What did you bring into your current job from Aston Martin

12:45 How did the opportunity at Pernod Ricard come about 

13:50 How has marketing for a new audience at Pernod Ricard affected your strategy moving forward 

15:00 Does travel play a role in understanding your audience 

15:52 What are some creative campaigns you’ve done that have shown dividends 

19:54 What’s something you’re excited about that’s coming up 

21:14 How do you measure some of this data and tactics 

23:05 What’s something you’re proud of outside of your career work 

24:50 OpenFortune sponsorship 

26:09 Quick question round 

28:34 Outro 

Further episodes of How The F**k Did You Get That Job?

Further podcasts by Grit Player Services

Website of Grit Player Services