Ep 110: Head of Global Gaming Business Marketing at TikTok, Rema Vasan: Creativity to Gaming, Navigating a Dynamic Journey - a podcast by Grit Player Services

In this episode of "How the F**k Did You Get that Job?" hosted by David Jaffin, listeners are treated to an engaging conversation with a dynamic guest, Rema Vasan, who has embarked on a fascinating career journey spanning various industries. The discussion explores Rema's transition from advertising to digital marketing, highlighting the power of adaptability and creative thinking. Rema's experience from the agency side to the client side sheds light on decision-making authority and the need to demonstrate ROI effectively. As the former global president of a renowned communications agency, Rema shares the challenges of leading through the pandemic. The episode also delves into her role as the head of global gaming business marketing at TikTok, revealing insights into the gaming community's nuances and the platform's potential. The episode concludes with a heartfelt reflection on Rema's proudest accomplishments, emphasizing the importance of adaptability, mentorship, and seizing unexpected opportunities in one's career journey.

Episode Highlights

0:00 Intro 

1:55 Vertical versus horizontal growth 

3:42 When did you realize you had an interest in advertising 

5:06 How did you get your first job 

5:56 What was your biggest takeaway 

6:44 When did you realize this was something you were good at

8:48 What does your creative process look like 

9:45 Why was moving to Pfizer the right move for you 

10:45 What are some things you’ve learned from past female mentors 

13:02 What were some challenges you didn’t expect when working for a brand 

15:47 What is your leadership style like 

17:05 When was the first time you heard of TikTok, what was your first impression 

18:29 How did the opportunity with business marketing and gaming come up

19:57 What have you learned about the gaming community 

21:10 What did some of your success look like when you first came into the role 

22:46 What is something you’re proud of 

23:53 OpenFortune sponsorship 

25:08 Quick question round 

26:40 Outro 

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