Ep 111: Chief Marketing and Communications Officer at Purdue University, Ethan Braden: The Path From Pharmaceuticals to Higher Ed - a podcast by Grit Player Services

In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is none other than Ethan Braden. Ethan shares his extraordinary career journey, from his early days as a pre-med student to becoming a successful marketer in the pharmaceutical industry and, ultimately, his transition to Purdue University. The conversation delves into the art of marketing, the transformative power of storytelling, and how Ethan played a pivotal role in reshaping Purdue's brand identity in the online education sphere. Listeners will gain insights into the ever-evolving world of marketing and the importance of adaptability and mentorship in one's career. Don't miss this episode as Ethan Braden's career path serves as an inspiring example of how diverse experiences can lead to remarkable achievements in the realms of marketing and higher education.

Episode Highlights

0:00 Intro 

1:38 What was your dream job as a kid 

3:07 What prompted your college decision 

5:17 What did your first job after graduation look like 

7:29 What was your first impression walking in to Eli Lily 

8:17 How did you navigate between roles at Eli Lily 

9:02 What was the moment where you realized you had a knack for marketing

11:05 if you were to sum up Eli Lily in one lesson what would it be 

12:35 How did you know it was time to move on from pharmaceuticals 

14:15 Tell me about your mentor 

15:53 What made you want to come in to Purdue and do things differently  

17:38 What are you doing with Purdue Global to innovate their marketing

18:33 How do you differentiate yourself from the online landscape 

22:34 How do you create the alumni feeling for your global students 

24:01 How do you make sure the Purdue brand is being continued and cherished 

26:32 What campaign do you feel allowed you to win the AMA marketer of the year award 

28:10 If you were to give your 21 year old self some advice what would it be 

29:40 OpenFortune sponsorship 

30:40 Quick question round 

32:46 Outro 

Further episodes of How The F**k Did You Get That Job?

Further podcasts by Grit Player Services

Website of Grit Player Services