Ep 112: CMO at Tommy John, Nick Karrat: Branding Mastery, The Journey from AT&T to Tommy John's Omnichannel Vision - a podcast by Grit Player Services

In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is the marketing expert, Nick Karrat. Nick opens up about his early career beginnings and the significance of the brand's halo effect on a resume, particularly referencing his pivotal years at AT&T. The conversation segues into the riveting backstory of Tommy John, emphasizing the genuine humility of its founders, Tom and Aaron, and the brand's strategic vision for the future, especially in the omnichannel space. Through a mix of insightful discussions and light-hearted segments, such as a fortune cookie banter and a rapid-fire Q&A, listeners will glean invaluable insights into branding, marketing, and the intricacies of crafting a successful career. Dive into this episode to unravel Nick's journey, which stands as a testament to the power of branding and the essence of staying authentic in one's career trajectory.

0:00 Intro 

03:20 How did you get your first job at AT&T

5:04 What was your dream job as a kid

05:39 How did Whitney Houston change your career 

06:47 Was there one moment when you realized “I’m really good at this”

09:18 When did you know it was the right time to leave AT&T

11:08 Can you talk about the importance of working for a smaller company at a young age 

12:19 How has your wife played a role in your career 

13:10 What are some lessons you took from fatherhood into the workplace 

14:22 What was the first startup you joined 

16:19 What was the biggest thing you took away form working at a startup 

17:48 What are some coping mechanisms you would use to keep pedaling and keep thins thing going 

19:17 What were you looking for next 

21:18 Journey with Plated 

23:41 What are some of the best exercises to get to know the consumer 

26:45 What characteristics do you look for in founders when you’re going to work for them 

28:50 How do you go about getting a longer leash and sharing your visions 

30:50 What about the founders vision of Tommy John got you fired up 

33:53 What was step one when you came in 

35:53 What marketing plays have you ran that delivered for you 

38:26 What are you most excited about coming up with Tommy John

39:46 What advice would you give your 26 year old self 

40:51 OpenFortune sponsorship 

42:04 Quick question round 

43:55 Outro 

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