Ep 114: Chief Marketing Officer and Executive VP at ADT, Delu Jackson: From Iconic Brands to Ensuring Safety, A CMO's Journey - a podcast by Grit Player Services

In this episode of the podcast, we had the privilege of sitting down with Delu Jackson, Chief Marketing Officer and Executive VP at ADT. Delu shares insights and stories from his remarkable career journey, spanning iconic brands like Nissan, McDonald's, and Kellogg's, before landing at ADT. He highlights the power of networking, reinvention in marketing, the profound impact of ADT in ensuring safety and peace of mind, and how personal goals drive his professional life. Delu also discusses the importance of being a better father and husband and the role of mentorship in his life. The episode concludes with a quick question round, offering a glimpse into Delu's personal preferences and philosophies.

Episode Highlights

0:00 Intro 

1:57 College decision process

3:25 What is a brand you saw as a kid that stood out to you 

4:31 Landing first job out of college 

8:06 What was the big career pivot for you 

9:25 Moving to Japan with Nissan

11:20 Major difference between living in Japan versus the U.S.

14:09 What made you want to leave Tokyo 

15:24 Expectation versus reality when transitioning to the food industry 

17:36 How did you get to know your customers 

18:40 What is one of the coolest campaigns you’ve run

20:52 Tell me about the ADT patches on the little league kids 

21:56 Do you have a story to share of ADT saving somebody 

23:07 How did you land your job at ADT

24:53 If you were to give your 21 old self advice, what would you say to him 

25:27 What do you look for in hires

26:11 What is something you learned over time that you want to share with new parents 

27:53 OpenFortune sponsorship 

28:49 Quick question round 

30:03 Outro 

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